Leveraging Technology and Marketing in Recruitment [RR 969]

Thanks to our Partners, AAPEX, NAPA TRACS, and Automotive Management Network

Dan and Dave Ostrov, co-founders of Whiterail Recruits, discuss recruiting challenges and strategies in the automotive industry. The conversation highlights the use of technology and marketing to address labor shortages, the issue of ghosting, and the importance of building relationships with potential candidates.

Dan and Dave Ostrov, Whiterail Recruits

Show Notes

  • Recruiting in the Automotive Industry (00:00:01) The topic of recruiting in the automotive industry and the challenges faced by shop owners.
  • The Use of Technology and Marketing in Recruiting (00:04:24) Using marketing automation and technology to address the challenges of finding qualified labor in the industry.
  • Addressing the Issue of Ghosting (00:07:16) A discussion on the problem of ghosting in the recruiting process and how technology can be used to mitigate it.
  • Building Relationships with Potential Candidates (00:14:12) The importance of building relationships with potential candidates and the value of investing time and energy into mentoring and communicating with them.
  • Adapting Recruiting Strategies (00:11:03) A discussion on the need to adapt recruiting strategies to find the best candidates, including those who may not be actively looking for jobs on traditional platforms like Indeed.
  • Finding Unhappy People (00:19:35) Discussion on finding people unhappy in their jobs and unable to move forward.
  • Using Technology in Recruiting (00:20:43) The importance of using cell phones and display advertising to reach potential candidates.
  • Chat-Based Hiring Technology (00:22:15) The benefits of using chat-based hiring technology to streamline the application process.
  • The Role of AI in Recruiting (00:25:40) Discussion on the role of AI in recruiting and the potential concerns about its effectiveness.
  • Maintaining Momentum in Recruitment (00:27:43) The importance of maintaining communication and momentum with qualified candidates.
  • Cultural Fit in Hiring (00:29:33) Strategies for assessing cultural fit during the interview process.
  • Building a Bench of Candidates (00:34:35) Introduction of the “bullpen” technology to build a pool of qualified candidates for future hiring needs.
  • Delegating Hiring to Store Managers (00:37:39) Upcoming technology to delegate the hiring process to individual store managers in larger shops.

Thanks to our Partners, AAPEX, NAPA TRACS, and Automotive Management Network

Set your sights on Las Vegas in 2024. Mark your calendar now … November 5th-7th, 2024. AAPEX – Now more than ever. And don’t miss the next free AAPEX webinar. Register now at http://AAPEXSHOW.COM/WEBINAR

NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/

Get ready to grow your business with the Automotive Management Network: Find on the Web at http://AftermarketManagementNetwork.com for information that can help you move your business ahead and for the free and informative http://LaborRateTracker.com

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About the author, Carm Capriotto, AAP

Carm is the founder and host of the Remarkable Results Radio Podcast and the pioneer of automotive aftermarket podcasts. Carm calls on his years of experience in the aftermarket to bring engaging stories from his guests.

Listen to raw, unfiltered, honest, and sincere stories that include insights, trends, best practices, and expertise. Each interview brings an opportunity to learn one new thing through the stories of personal achievement. Many podcast guests tell their story of transformation from working in their business to working on it.

As host of over 1,000 episodes, Carm uses his enthusiasm and passion for the aftermarket especially the service sector to take his listeners on a journey showcasing successful service professionals’ paths to Remarkable Results. He also enjoys interviews with aftermarket industry thought leaders who bring their industry perspectives to his listener.

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