Carolyn Coquillette of Luscious Garage, San Francisco, CA chairs the ASCCA Connected Cars Committee, serves on the ASCCA Board of Directors and is active in her local San Francisco chapter. She’s also the Founder and CEO of Shop-Ware. Look for Carolyn’s other episodes HERE. Scott Brown is an ASE Master Certified Automobile Technician with over three…Listen and view episode notes
Jeremy O’Neal President and lead sales trainer for Advisorfix, began his career as a Service Advisor and moved into Service Management at the dealership level for VW, Audi, and Porsche. He consistently placed in the top 3% of Service Advisors across the nation. With a passion for helping others, Jeremy started coaching Service Advisers in…Listen and view episode notes
Tom Palermo is General Manager of Preferred Automotive Specialties in Jenkintown, PA. Tom is a world class Master Technician and a Certified ASE Advanced Level Technician, is certified from ASE including Master Auto, MasterTruck, Master Truck Equipment, Master School Bus, Master Collision, Master Transit Bus, L1, L2, C1, X1, P2, F1 Besides the 2015 NAPA/ASE…Listen and view episode notes
https://youtu.be/wVGKlTmEsFE Jae Malinowski has been in the automotive trade for 25 years, starting in the auto-body industry at 18, he then transitioned to auto sales for a couple years. When a chance encounter with a headhunter introduced him to the tire industry. He started out in a management training program starting doing commercial tires to…Listen and view episode notes
THA 148 Generating Repeat Business
We are talking marketing, mining and relationships with Kelli Weatherby, Accurate Automotive Mesa, AZ with husband Lee and David Roman from Done With Care – Auto Repair, Merriam, KS
Kelli and David shook the trees as it relates to the all-important follow-up visits, referrals, texting, emails, customer shop tours, mystery shoppers, the importance of using your own organic content for your emails and social posts.Listen and view episode notes
THA 141 Town Hall Academy on Selling your Business – Valuation Strategies
This episode on ‘Selling your Business – Valuation Strategies’ will provide a great lesson on tactics to obtain a great value for your business. The caveat is that you need to have a successful business and we do discuss some strategies on how to make that happen.
I’m delighted to have Greg Bunch, owner of Aspen Auto Clinic a five-store operation in Colorado Spring, CO and the President of Transformers Institute that provides proven strategies to transform your business, Bob Ward from Wardden, LLC believes that a Perpetual Business is profitable and sustainable without you as you prepare for sale or succession and Joel Zaleski a partner at Cardinal Brokers.
This panel will inform you as we continue an important industry discussion on succession and business valuation. There are many misnomers about what can I sell my business for. If you’ve never done the research you’ll find out it is much different than what you may want for your business. You’ve got to have something to sell to a potential buyer. If your only real asset if location, you could do well, however you need much more than that if you want to sell and retire after years of hard work.Listen and view episode notes
Fundamental Communicating and Selling. Is Face To Face Communications Gone?
Guests Dr. John Passante is a legacy automotive aftermarket Human Resource Professional and President/CEO of the Organizational Development Group. He is an adjunct professor at the University of the Aftermarket, listed in Who’s Who in Training and Development and in the Automotive Hall of Fame. John is also an Executive Coach to many aftermarket leaders.
Rob Tinson has held key sales and marketing roles in the industry. Rob is Director of Sales for North America at Schrader TPMS Solutions a leading manufacturer of Tire Pressure Monitoring Systems, a part of Sensata Technologies.
Do you understand the basics of communicating and selling? Learn the intricacies of creating a partnership before making a sale. Understand the importance of humanizing a lot of things which were oversimplified by the use of technology.
Life works better when we communicate either using tech or better yet face to face. (Do you remember how to do that?) Communication is very important because it is where we build trust and credibility and how partnerships are built.Listen and view episode notes
THA 130 Service Advisor Role Play
My guests are role-playing these three situations: #1: Brakes- the client knows what is wrong and the car has been inspected somewhere else, $2: Oil change- just looking for a price and #3: The Check Engine Light is on – how much to replace the catalytic converter?
My panel includes Rena Rennebohm CEO of Empowered Advisor, Dave Nelson From Antero’s Automotive, Greenwood Village, Colorado and RJ Milnes from DK Automotive Repair, Antioch, CA
Let features and benefits be the service advisors strong tools and during a call, you are interviewing the customer and they are interviewing you, both looking for a good fit. If cheep is what they want and you can’t deliver you’ve learned.
THA 129 Customer Financing Options
What options do you have to help your customers with credit choices. There are many vendor credit options to choose from and they are great. Maybe you don’t use them, maybe you should. No one wants a customer to walk out on a major purchase especially safety related. This session is here to help you capture more of the big-ticket jobs.
You just may hear a financing option idea or two that you’ve never considered. And that is exactly what we do here, push the envelope on strategies and ideas to help you grow as a leader and build your business.
Hear about the acceptance rate of vendor finance programs and a few creative ideas on how to lock in customers with a pre-payment plan. Ever do a comparison of buying new or used vs fixing the vehicle that needs all the work? Have you ever heard of the M & D loan? You are about to.Listen and view episode notes
Are you ready to sell your business? Do you know how to prepare? Is it a buyers market or a seller’s market? Do you understand some of the financial principles that drive a transaction? About 50% of you will be impacted by this discussion in the near future.
We cover a large swatch of ground as we talk about the incredible opportunity for sellers as the industry consolidates, getting your financials right, processes, leases, and the all-important EBITDA number.
The panel includes three members of Cardinal Brokers: Norm Gaither, Dennis McCarron, Joel Zaleski and a shop owner who recently sold his business Jeff Pohlman Retired from Jeff Pohlman Tire a 5 Locations operation.Listen and view episode notes
Jonnie Wright – Customer Service: What Are The Three Things You Want To Get Better At
Keeping customers satisfied is what most businesses strive for and it is what keeps them coming back.
Listen to the story of customer service from Jonnie Wright. Jonnie owns The Buyosphere. Jonnie and I get into a very deep conversation on customer service, generations, the future of phone skills, secret shopping, and reviews. Later in the episode, you will learn that the most important customer becomes the one you wListen and view episode notes
Aaron Shaffer Wants The Service Professional to Consider Selling Premium Products For All the Right Reasons. Pick Replacement Parts That Best Serves the Intended OE Performance of the Entire SystemListen and view episode notes
Barry Barrett – Book Review – Never Split The Difference by Chris Voss
Barry reviews and shows the principles of the book by Chris Voss and Tahl Raz called “Never split the difference – Negotiating As If Your Life Depended On It”.
Barry covers the premise of the book that builds a foundation for negotiation on the basis of understanding the other party through empathy and active listening skills.
Barry does a good job summarizing the book and bringing its principles to an aftermarket perspective.Listen and view episode notes
Turn Phone Price Shoppers into Customers
We bring light to the service adviser/manager position as the toughest job in the company. It is very possible that your caller may not be looking for a price because they don’t know what else to ask. We talk about getting your value story told and the power of the smile among about a dozen other great lessons from this episode. It is suggested to get in your appointment making mode every time the phone rings.
On the Academy panel is Emily Sundstrom, Service Manager at Valley Auto Electric from Covington, WA and Business Coach Bill Haas, AAM from Haas Performance Consulting.Listen and view episode notes
Service Talk Part 1 – The Center of the Hub: Customer – Technician – Owner
Service advisors are the liaisons between the customer, technicians and the owners. Their job is one of the most important in the aftermarket service industry.
Trust and Communications are the keys to building a relationship with your customer. Trusting your tech is also critical to building a strong relationship.
We talk female service advisors, curb appeal, the disadvantage of being a former technician and how to get the owner to make the SA the point person, among other topics.
I’m so glad to welcome Racheal Barraclough, Service Manager at Amton Auto & Truck, Chris Johnson, Service Manager at Total Automotive, and Nick Herberger, Service Manager at Scruggs Automotive.Listen and view episode notes
What Happens When a Technician Becomes a Customer for Automotive Repair.
Pete Meir, Director of Training for the UBM Advanstar Automotive Group, which includes Motor Age magazine, wrote a story “When a Technician Becomes a Customer for Automotive Repair Service.” You can only imagine the implications and ramifications this implores.
When Pete needed tires for his truck he became a customer. He was not delighted with the service he was given and it drove him to write about it. He may have never written it if he had a satisfying and complete service experience. It’s tough to be in this industry and not judge your own personal experiences and standards against all others.
Training and Customer Service are the very processes that needed improvement and constant adjustment to meeting trends and everyday situations. Having this can equip a technician and service adviser in most decision making situations.Listen and view episode notes
Service Adviser Role Play Part 2
Again this team digs deep to help aftermarket professionals learn more about the service advisor position. This is one of the most important and challenging jobs in the industry. The service adviser is the face of the business and is faced with building trust and strong relationships while generating profitable revenue.
Enjoy four different role plays and the ensuing discussion. Critique each role play yourself and enjoy the comments from this team. With me is Barry Barrett, Director of Training at RLO, Clint White, shop manager at Coopers Auto Repair Specialists in Tacoma, WA and John Vasquez, Service Adviser at Los Gators Auto Service Campbell, CA.Listen and view episode notes
Jeremy O’Neal on How To Train a Service AdviserListen and view episode notes
Low Hanging Financial Fruit That Will Improve Your Profits
The cost of doing business rises each year. Net profits that are necessary to move your business forward are challenged each day.
Our panel talks about the value of inspections on your sales, association membership, and billing for all parts and fluids used on a repair. We get into some cost savings ideas and using the power of a company credit card to help with training costs.Listen and view episode notes
Listen In On Four Different Roleplays of Service Advisor and Customer.
In this new Academy workshop format, learn as four different themed role plays are, played out for you. In each role play there is a customer, service advisor and an observer/coach who sums up in their own words what was great about the role play. The observer also suggests ways to improve.
The ‘actors’ are Lauren Giver, Service Advisor at Los Gatos Auto Service Campbell, CA, Barry Barrett, Director of Training at RLO and Clint White Shop Manager at Coopers Auto Repair Specialists in Tacoma, WA.
Access your own skills as a service advisor with this roleplay workshop. Owners, consider roleplays as a teaching strategy. Find the key takeaways from each role play at remarkableresults.biz/a069Listen and view episode notes
Looking To Get Out? Candid Talk on Succession Planning.
Cecil Bullard joins Carm Capriotto for this interview at ATE in Seattle. A very special interview with a deep conversation on succeeding your business. Statistics reveal that the average shop owner is in their late fifties. A quality succession plan can take 5 to 8 years.
There are many great pieces of advice and wisdom discussed including family issues, what happens after I sell, what place does your ego have in the transaction, and when do you become a coach and not dad.
For non-family transactions, there is some wise advice on structuring a deal. Cecil gives a blueprint on the steps to building a succession plan.Listen and view episode notes
The Rule of Holes: Know When To Stop Digging
Knowing your break-even point — the point at which total cost and total revenue are equal is important to running a business. It is not just good enough to reach your daily break even, you must exceed it if you are to stay in business.
Knowing the break-even point is helpful in deciding gross margin on parts, labor rates, setting sales budgets and preparing a business plan. If you do not reach your daily break-even then there is a great chance that you had a loss of profit for the day.
This episode provides a worksheet download for calculating break-even. The numbers will come from your financial statements. Your accountant can also provide them. The key to knowing your break-even set the tone when you are reaching for your profitable sales goal. You’ll know what the minimum excepted number is without digging yourself into a hole.Listen and view episode notes
How To Get Value From Recorded Service Calls
Listen and learn from Rena Rennebohm, service advisor coach and the Chief Training Officer of ACT Group, Keith Williamson, president of Williamson’s Repair and Tire in Bondurant, IA and service advisor Lauren Giver, from Los Gatos Auto Service in Campbell, CA.
Listening to just one side of a customer call does not do justice in improving and training your service advisor. Service advisers need quality training, no different than technicians and business owners and the recorded phone call is an important element to that training. Save good calls and go over what a good call sounds like. If your shop does not record calls, then get your shop secret shopped. You’ll be convinced.
Find one phone call that works play it over and share it with your team; you will grow your business. Recorded calls and coaching helps to convert and opens the learning to be a better communicator. A great outcome of recorded calls is the opportunity to make changes to your policies. You’ll discover what works and what doesn’t.Listen and view episode notes
The Four Cornerstone Approach to Service Counter Success
David Eschbach shares his method for improving the relationship and experience with the service advisor and customer.
Here is an in-depth discussion on improving your service counter. It is no secret, we have great people on our service counters and a regiment of training brings fresh ideas and helps tighten your customer relationship.
David shares his Four Cornerstone approach to service counter success. It is a simple process as we look to your customer and discover: What is Broke, Why is it Broke, and then give them a Statement of Benefit and Recommendation and finally Explain How are we Going to do the Repair. Of course, money is a byproduct of a great service experience.Listen and view episode notes
Are you viewing your client and their car as one?
There are too many disruptions in the industry that drives big reasons to hold strong relations with your customer. Understanding your customer and their vehicle as ‘one life condition’ is the foundation of this Academy discussion.
Jeremy O’Neal, Greg Buckley and Jason Malo discuss the power of moving from transactional to ‘relationship holding values’.
They say future technology will minimize the number of calls that come in the shop, therefore, you cannot see the vehicle without seeing the customer. It must be personal.
There are plenty of cars to repair, and you must maximize your staff’s training and extract their intelligence to move your business to new heights and even into other markets. They conclude that the culture of the shop creates the clients.Listen and view episode notes