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Service Advisor Role Play #4 [THA 159]

Jeremy O’Neal President and lead sales trainer for Advisorfix, began his career as a Service Advisor and moved into Service Management at the dealership level for VW, Audi, and Porsche. He consistently placed in the top 3% of Service Advisors across the nation. With a passion for helping others, Jeremy started coaching Service Advisers in…

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Zero Dollar Customers – Tom Palermo [RR 511]

Tom Palermo is General Manager of Preferred Automotive Specialties in Jenkintown, PA. Tom is a world class Master Technician and a Certified ASE Advanced Level Technician, is certified from ASE including Master Auto, MasterTruck, Master Truck Equipment, Master School Bus, Master Collision, Master Transit Bus, L1, L2, C1, X1, P2, F1 Besides the 2015 NAPA/ASE…

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Are You Selling Tires? [THA 155]

https://youtu.be/wVGKlTmEsFE Jae Malinowski has been in the automotive trade for 25 years, starting in the auto-body industry at 18, he then transitioned to auto sales for a couple years. When a chance encounter with a headhunter introduced him to the tire industry. He started out in a management training program starting doing commercial tires to…

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THA 148: Generating Repeat Business

THA 148 Generating Repeat Business

We are talking marketing, mining and relationships with Kelli Weatherby, Accurate Automotive Mesa, AZ with husband Lee and David Roman from Done With Care – Auto Repair, Merriam, KS

Kelli and David shook the trees as it relates to the all-important follow-up visits, referrals, texting, emails, customer shop tours, mystery shoppers, the importance of using your own organic content for your emails and social posts.

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THA 141: Selling Your Business – Valuation Strategies

THA 141 Town Hall Academy on Selling your Business – Valuation Strategies

This episode on ‘Selling your Business – Valuation Strategies’ will provide a great lesson on tactics to obtain a great value for your business. The caveat is that you need to have a successful business and we do discuss some strategies on how to make that happen.

I’m delighted to have Greg Bunch, owner of Aspen Auto Clinic a five-store operation in Colorado Spring, CO and the President of Transformers Institute that provides proven strategies to transform your business, Bob Ward from Wardden, LLC believes that a Perpetual Business is profitable and sustainable without you as you prepare for sale or succession and Joel Zaleski a partner at Cardinal Brokers.

This panel will inform you as we continue an important industry discussion on succession and business valuation. There are many misnomers about what can I sell my business for. If you’ve never done the research you’ll find out it is much different than what you may want for your business. You’ve got to have something to sell to a potential buyer. If your only real asset if location, you could do well, however you need much more than that if you want to sell and retire after years of hard work.

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RR 458: John Passante and Rob Tinson – Is Face To Face Communications Gone?

Fundamental Communicating and Selling. Is Face To Face Communications Gone?

Guests Dr. John Passante is a legacy automotive aftermarket Human Resource Professional and President/CEO of the Organizational Development Group. He is an adjunct professor at the University of the Aftermarket, listed in Who’s Who in Training and Development and in the Automotive Hall of Fame. John is also an Executive Coach to many aftermarket leaders.

Rob Tinson has held key sales and marketing roles in the industry. Rob is Director of Sales for North America at Schrader TPMS Solutions a leading manufacturer of Tire Pressure Monitoring Systems, a part of Sensata Technologies.

Do you understand the basics of communicating and selling? Learn the intricacies of creating a partnership before making a sale. Understand the importance of humanizing a lot of things which were oversimplified by the use of technology.

Life works better when we communicate either using tech or better yet face to face. (Do you remember how to do that?) Communication is very important because it is where we build trust and credibility and how partnerships are built.

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THA 130: Service Advisor Role Play #3

THA 130 Service Advisor Role Play

My guests are role-playing these three situations: #1: Brakes- the client knows what is wrong and the car has been inspected somewhere else, $2: Oil change- just looking for a price and #3: The Check Engine Light is on – how much to replace the catalytic converter?

My panel includes Rena Rennebohm CEO of Empowered Advisor, Dave Nelson From Antero’s Automotive, Greenwood Village, Colorado and RJ Milnes from DK Automotive Repair, Antioch, CA
Let features and benefits be the service advisors strong tools and during a call, you are interviewing the customer and they are interviewing you, both looking for a good fit. If cheep is what they want and you can’t deliver you’ve learned.

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THA 129: Customer Financing Options

THA 129 Customer Financing Options

What options do you have to help your customers with credit choices. There are many vendor credit options to choose from and they are great. Maybe you don’t use them, maybe you should. No one wants a customer to walk out on a major purchase especially safety related. This session is here to help you capture more of the big-ticket jobs.
You just may hear a financing option idea or two that you’ve never considered. And that is exactly what we do here, push the envelope on strategies and ideas to help you grow as a leader and build your business.

Hear about the acceptance rate of vendor finance programs and a few creative ideas on how to lock in customers with a pre-payment plan. Ever do a comparison of buying new or used vs fixing the vehicle that needs all the work? Have you ever heard of the M & D loan? You are about to.

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THA 128: Valuing and Positioning Your Business For Sale

Are you ready to sell your business? Do you know how to prepare? Is it a buyers market or a seller’s market? Do you understand some of the financial principles that drive a transaction? About 50% of you will be impacted by this discussion in the near future.

We cover a large swatch of ground as we talk about the incredible opportunity for sellers as the industry consolidates, getting your financials right, processes, leases, and the all-important EBITDA number.

The panel includes three members of Cardinal Brokers: Norm Gaither, Dennis McCarron, Joel Zaleski and a shop owner who recently sold his business Jeff Pohlman Retired from Jeff Pohlman Tire a 5 Locations operation.

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RR 447: Jonnie Wright – Customer Service: What Are The Three Things You Want To Get Better At?

Jonnie Wright – Customer Service: What Are The Three Things You Want To Get Better At

Keeping customers satisfied is what most businesses strive for and it is what keeps them coming back.

Listen to the story of customer service from Jonnie Wright. Jonnie owns The Buyosphere. Jonnie and I get into a very deep conversation on customer service, generations, the future of phone skills, secret shopping, and reviews. Later in the episode, you will learn that the most important customer becomes the one you w

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RR 405: Barry Barrett – Book Review – Never Split The Difference by Chris Voss

Barry Barrett – Book Review – Never Split The Difference by Chris Voss

Barry reviews and shows the principles of the book by Chris Voss and Tahl Raz called “Never split the difference – Negotiating As If Your Life Depended On It”.

Barry covers the premise of the book that builds a foundation for negotiation on the basis of understanding the other party through empathy and active listening skills.

Barry does a good job summarizing the book and bringing its principles to an aftermarket perspective.

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