Don’t Sell, Connect: The Power of Emotion with Your Clients [RR 1032]

Dan Clark explores how emotion surpasses reason in driving action, particularly in sales, emphasizing the power of storytelling to activate specific brain chemicals. He shares personal experiences, including his recovery from paralysis, to illustrate the impact of belief and a strong “why.” The conversation delves into societal stigmas around emotional expression, especially for men, and the importance of genuine connection. Clark further explains how leveraging brain chemistry through storytelling enhances influence and strengthens customer relationships. He concludes by stressing that businesses should prioritize deep human connections over mere transactions.
remarkableresults.biz/e1032

The Power of Storytelling: Engaging Employees and Clients [RR 1031]

Parker Branch of Branch Automotive joins the conversation to discuss shop culture, leadership, storytelling, and business growth in the diesel specialty repair industry. Learn about the importance of employee buy-in, boosting productivity, and ways to build customer trust through thoughtful use of technology. Parker shares his journey from technician to business coach, offering personal experiences and proven strategies for success. 
remarkableresults.biz/e1031

Artificial Intelligence Marketing: Watering Holes, Personas, and Automotive Branding [RR 1029]

This episode covers the critical role and impact of AI on marketing, the importance of persona marketing, and effective branding strategies. Learn about “watering holes,” referring to identifying where potential customers spend their time online and offline, and how to effectively use persona marketing to target specific demographics. Dan stresses the importance of branding and community involvement, asserting that successful shops prioritize building brand recognition and relationships within their local areas. He also warns about trusting AI implicitly, referencing instances of AI being inaccurate.
remarkableresults.biz/e1029

Thermal Management: The Future of Automotive Refrigerants and Technology [THA 422]

Recorded at the 45th annual Mobile Air Climate Systems Conference (MACS 2025) in Orlando, Florida, this episode dives into the evolving world of thermal management in vehicles. Our panel discusses the shift from traditional air conditioning to a more advanced approach, driven by the growing complexity of modern vehicles, especially EVs. They explore why maintaining optimal temperatures for batteries, electric motors, and other components is just as critical as passenger comfort. The conversation also covers alternative refrigerants, particularly blends, as a way to boost efficiency, reduce environmental impact, and adapt to changing battery technologies. With these advancements, the need for technician training and industry adaptation is greater than ever. Our experts emphasize the importance of collaboration across the industry to ensure a smooth transition and deliver effective solutions for both OEMs and aftermarket service providers.
remarkableresults.biz/a422

Leak Detection in Automotive Thermal Management Systems [THA 420]

Recorded at the 45th annual Mobile Air Climate Systems Conference (MACS 2025) in Orlando, Florida, the focus is on the critical topic of leak detection in automotive air conditioning systems. Two main leak detection methods are compared: dye leak detection, which uses fluorescent dyes and UV lights for visual identification, and electronic leak detection (ELD), which uses sensors to detect refrigerants. The discussion also covers the compatibility of these methods with various refrigerants, including those used in electric vehicles, and explores the advantages and disadvantages of each approach.
remarkableresults.biz/a420

The Power of Enrollment: Building High Performing Teams [RR 1026]

“Enrollment is getting people to do what it is you want them to do, but for their reasons.”

Learn how to build a strong, motivated team in the service aftermarket industry by focusing on employee engagement and personal responsibility. This discussion covers key topics such as understanding what drives your employees, hiring for character, and using empathy to enhance workplace dynamics. You’ll also explore the want-problem-solution framework and how adapting to different communication styles can boost productivity and job satisfaction. Gain valuable insights on motivating employees by aligning their personal goals with company success.
remarkableresults.biz/e1026

Future Proofing Your Shop: A 2025 Auto Repair Outlook [THA 419]

The “Great Correction” refers to a shift in the industry after a period of relative ease, likely due to pandemic related factors. The key concerns include a decrease in online searches for auto repair, rising costs, increased competition from dealerships, labor shortages, rapid advancements in technology (EVs, ADAS, AI), and the need to explore new revenue opportunities like key services, ADAS calibration, tires, and truck repairs. These issues suggest that the strategies that worked in the past may no longer be effective.
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Lost Keys, Found Revenue: Capitalize on Key Replacement with AutoProPAD G3 [RR 1025]

Explore the profitable opportunity of key cutting and programming for auto repair shops in the automotive aftermarket. With around 25 million keys sold each year, many vehicle owners lose at least one key within the first 15 years of ownership. Matt Fanslow and Scott Gompper highlight the Nitrous AutoProPad G3, simplifying key programming and emphasizing the significant revenue potential within this largely untapped market. 
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Are You Micromanaging Your Team to Disengagement? [RR 1024]

“I had mistook tasks for servant leadership. Servant leadership is critical. If I’m not there to serve the people that work for me, to empower them to do the best possible job that they can do, then I’m holding them back.”

Connor Tracy, Director of Partner Development at KUKUI, discusses leadership challenges in auto repair shops, the importance of delegation and empowerment, adapting to industry changes, and the role of technology and data in modern shop management. Discover practical tips to transition from being a micromanager to a leader who can drive business growth effectively.
remarkableresults.biz/e1024

Artificial Intelligence: Friend or Foe? A Shop Owner’s Guide [THA 417]

Discover how to harness AI tools effectively in business with two experts from Optimize Digital Marketing. They share practical tips on using AI to streamline operations, generate creative marketing ideas, optimize SEO, and improve customer interactions—all while maintaining a personal touch. Learn how to balance AI’s efficiency with human creativity and judgment, avoid pitfalls like bias and plagiarism, and make AI work for you without losing authenticity. 
remarkableresults.biz/a417

Fuel Efficiency Through Electrification with Nissens [RR 1023]

Discover Nissens’ innovative electric components for new energy vehicles, designed to enhance fuel efficiency and reduce emissions. Jeff Hansen, President of North America at Nissens, also discusses their recent strategic partnership with Standard Motor Products, which broadens their global reach and expands their product portfolio.
remarkableresults.biz/e1023

Managing An Independent Shop: A Dealership Veteran’s Perspective [RR 1022]

Tune in to hear James Marsh’s journey as he navigates the transition from a family-owned dealership to managing an independent automotive shop. James shares the significant differences between dealership and independent shop environments. He discusses marketing strategies, the importance of customer service, and the challenges and opportunities independent shops face. 
remarkableresults.biz/e1022

Inside Joe’s Garage AAPEX 2024: Bosch Booth [RR 1021]

Take a tour of Joe’s Garage at AAPEX 2024! Explore cutting-edge automotive training and get the latest updates from Bosch, including the critical role of ADAS calibration, educating customers on recalibration, and the advancements in camera technology for vehicle safety systems.
remarkableresults.biz/e1021

How Manufacturers Are Supporting Auto Repair Professionals [RR 1017]

John Hanighen shares insights on Cloyes’ recent acquisitions and their strategy to diversify product offerings, particularly in the electric vehicle market. He highlights the need for continuous learning and better perception of service professionals. The episode underscores the significance of collaboration among industry stakeholders and the role of manufacturers in supporting ongoing education and training for service professionals.
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Will Automotive Certifications Reshape Insurance Policies? [THA 411]

Take a dive deep into the significance of ASE certifications, how certifications might lead to lowered insurance policies in the future, and the importance of continuous education and proficiency testing. The discussion also covers the potential of AI in certification processes and the role of insurance and regulatory bodies in ensuring safety and competency in auto repairs. 
remarkableresults.biz/a411

Improve Call Handling Skills: The Power of AI and Continuous Learning [RR 1015]

Thanks to our Partners, AAPEX, NAPA TRACS, and Automotive Management Network David Boyd discusses the critical importance of call handling and customer communication, offering valuable insights on setting clear expectations and fostering a supportive training environment. Learn how modern technology can elevate customer service interactions, boost conversion rates, and drive sales growth. Plus, gain practical…

Education and Training: Staying Ahead of the Curve [RR 1011]

Recorded live at AAPEX 2024, this episode dives into the evolving landscape of industry standards and the critical right to repair movement. Gain valuable insights into AAPEX’s forward-thinking approach to education and technology, and discover how community and continuous learning are driving business success.
remarkableresults.biz/e1011

Modern Customer Engagement In Auto Service [RR 1010]

Join the dynamic duo Uwe Kleinschmidt and Krista Eriksson of AutotechIQ! Uncover how data-driven processes are revolutionizing the automotive industry, explore the shifting landscape of customer behavior, and learn why transparency and education are essential for increasing approvals. Gain actionable insights into key aftermarket strategies, including maximizing the impact of digital vehicle inspections and employing innovative sales techniques.
remarkableresults.biz/e1010

The Real Horsepower Behind Automotive Influencers [THA 408]

Who are the innovative influencers of the automotive industry—the unsung heroes behind the tools and technology Technicians/Technology Specialists rely on every day?

“Most of the industry doesn’t realize that a large portion of technology used every single day came from a very small group of people that nobody knows.”

“They’re not the ones you see online. They’re not the ones that have Instagram or TikTok or anything like that. They’d rather figure the car out or how something works.”
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Embracing Modern Equipment and Education [RR 1009]

Stay ahead in the aftermarket industry by combining cutting-edge equipment with continuous education. Austin Rexinger, business consultant at Hunter Engineering, highlights the value of upgrading shop equipment and embracing modern technology. Learn how advanced tools like tire changers and alignment machines can boost efficiency, enhance service quality, and keep your shop competitive.
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Unveiling At AAPEX 2024: Autel’s New Scan Tool And More! [FTR 112]

Matt Fanslow discusses Autel’s latest innovations at AAPEX 2024, including Autel MaxiSys Ultra S2. The episode underscores the importance of trade shows for networking and discovering new technologies that enhance automotive diagnostics and repair efficiency.
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Automotive Einsteins: Thinking Under the Hood [FTR 110]

Recorded at the ASTA Expo, Gerard Tonno from NAPA Autotech discusses being an “automotive Einstein.” He emphasizes the importance of critical thinking, passion for auto repair, and effective use of resources and tools in diagnostics. He highlights the necessity of understanding basic electrical principles, conducting thorough visual inspections, and practicing with diagnostic tools. 
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Rising Car Theft and Licensing Challenges [RR 1003]

Recorded at the 2024 ASTA Expo, Keith Perkins discusses critical issues in the automotive industry, including locksmith licensing, car theft, and the aftermarket scan tool validation program. Keith emphasizes the importance of continuous learning and the challenges of misinformation and fear of change within the industry. The conversation highlights the need for better communication between industry professionals and lawmakers, urging technicians to stay informed and proactive in adapting to evolving technologies and regulations.
remarkableresults.biz/e1003