Is Hiring a Business Coach Worth It? Dispelling the 5 Excuses Not to Hire One [AW 163]

Do you find yourself making excuses not to hire a business coach? Tom Sciortino shares his experience with coaching and how it has helped him make changes in his business, resulting in an increase in average ticket and KPIs. He emphasizes the importance of seeking help and not waiting around for things to change, and encourages young people in the industry to seek guidance and coaching. Listen to this episode to learn how coaching can help you identify blind spots, gain a different perspective on your business, and prepare for the future.

Tom Sciortino, Total Automotive, Buffalo, NY. Tom’s previous episodes HERE

  • Watch Full Video Episode
  • Benefits of Hiring a Business Coach (00:01:32) Tom shares his experience of hiring a business coach and how coaching has changed over the years.
  • Learning from a Business Coach (00:05:04) Tom compares hiring a business coach to getting an MBA at 60 years old. He talks about how he is learning more now than ever before and how it is important to keep up with the changing landscape of the automotive industry.
  • Importance of Adapting to New Technologies and Marketing Strategies (00:05:51) Carm and Tom discuss the importance of adapting to new technologies and marketing strategies in the automotive industry.
  • Young People Seeking Help (00:08:14) The benefits of seeking help from a business coach for young people in the automotive industry.
  • Staff Buy-In (00:09:17) The importance of bringing staff along and showing them the benefits of changes made with the help of a business coach.
  • Choosing the Right Coach (00:14:02) The process of choosing the right coach and the importance of compatibility and focus on specific priorities.
  • Limiting Schedule (00:16:47) Tom’s coach advised him to slow down and limit his schedule, which resulted in an increase in average ticket and KPIs.
  • Limiting Waiters (00:18:29) Tom’s coach also suggested limiting the amount of waiters to reduce pressure on the service rider and technicians, which led to a trend of customers dropping off their cars instead of waiting.
  • ADAS Equipment (00:19:51) Tom trained two employees to do his ADAS calibrations and attended a training session to network with other interested shops.

Thanks to our Partner, Dorman Products. Dorman gives people greater freedom to fix vehicles by constantly developing new repair solutions that put owners and technicians first. Take the Dorman Virtual Tour at

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About the author, Carm Capriotto, AAP

Carm is the founder and host of the Remarkable Results Radio Podcast and the pioneer of automotive aftermarket podcasts. Carm calls on his years of experience in the aftermarket to bring engaging stories from his guests.

Listen to raw, unfiltered, honest, and sincere stories that include insights, trends, best practices, and expertise. Each interview brings an opportunity to learn one new thing through the stories of personal achievement. Many podcast guests tell their story of transformation from working in their business to working on it.

As host of over 1,000 episodes, Carm uses his enthusiasm and passion for the aftermarket especially the service sector to take his listeners on a journey showcasing successful service professionals’ paths to Remarkable Results. He also enjoys interviews with aftermarket industry thought leaders who bring their industry perspectives to his listener.

Follow the podcast on your favorite podcast listening app and always listen to learn just one thing!