The Power of Storytelling: Engaging Employees and Clients [RR 1031]
Thanks to our Partners, NAPA Auto Care, NAPA TRACS and Automotive Management Network
Recorded at the 2025 Institute Summit, Parker Branch of Branch Automotive joins the conversation to discuss shop culture, leadership, storytelling, and business growth in the diesel specialty repair industry. Learn about the importance of employee buy-in, boosting productivity, and ways to build customer trust through thoughtful use of technology. Parker shares his journey from technician to business coach, offering personal experiences and proven strategies for success.
Parker Branch, Branch Automotive, Littleton, CO.
Show Notes
- Watch Full Video Episode
- TST Big Event, March 29th, 2025: https://www.tstseminars.org/
- The Institute of Automotive Business Excellence: https://www.wearetheinstitute.com/
- Introduction to the Summit (00:00:00)
- Keynote Insights (00:02:07)
- Importance of Storytelling (00:04:08)
- Parker’s Background (00:04:52)
- Business Growth (00:05:12)
- Culture in Business (00:06:02)
- Self-Assessment in Leadership (00:08:27)
- Team Accountability (00:09:27)
- Lean Practices (00:10:26)
- Building Trust with Customers (00:11:27)
- AI in Automotive Communication (00:13:33)
- Motivation and Resources (00:17:26)
- Attracting and Retaining Talent (00:18:14)
- Growth vs. Loss (00:18:40)
- Creating a Positive Culture (00:19:34)
- Dealing with Toxic Employees (00:20:19)
- Accountability After Conferences (00:22:22)
- Cultural Engagement Strategies (00:23:41)
- Networking and Collaboration (00:24:23)
- Productivity Challenges (00:28:00)
- Quarterly Performance Evaluations (00:28:31)
- Inspiring Change vs. Forcing Change (00:30:20)
- Seasons of Business (00:31:16)
- Creating Momentum in Business (00:33:14)
- Commitment to Success (00:34:21)
Thanks to our Partners, NAPA Auto Care, NAPA TRACS and Automotive Management Network
Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care
NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/
Get ready to grow your business with the Automotive Management Network: Find on the Web at http://AftermarketManagementNetwork.com for information that can help you move your business ahead and for the free and informative http://LaborRateTracker.com
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About the author, Carm Capriotto, AAP
Carm is the founder and host of the Remarkable Results Radio Podcast and the pioneer of automotive aftermarket podcasts. Carm calls on his years of experience in the aftermarket to bring engaging stories from his guests.
Listen to raw, unfiltered, honest, and sincere stories that include insights, trends, best practices, and expertise. Each interview brings an opportunity to learn one new thing through the stories of personal achievement. Many podcast guests tell their story of transformation from working in their business to working on it.
As host of over 1,000 episodes, Carm uses his enthusiasm and passion for the aftermarket especially the service sector to take his listeners on a journey showcasing successful service professionals’ paths to Remarkable Results. He also enjoys interviews with aftermarket industry thought leaders who bring their industry perspectives to his listener.
Follow the podcast on your favorite podcast listening app and always listen to learn just one thing!