Don’t Sell, Connect: The Power of Emotion with Your Clients [RR 1032]

Thanks to our Partners, NAPA Auto Care, NAPA TRACS and Automotive Management Network

Dan Clark explores how emotion surpasses reason in driving action, particularly in sales, emphasizing the power of storytelling to activate specific brain chemicals. He shares personal experiences, including his recovery from paralysis, to illustrate the impact of belief and a strong “why.” The conversation delves into societal stigmas around emotional expression, especially for men, and the importance of genuine connection. Clark further explains how leveraging brain chemistry through storytelling enhances influence and strengthens customer relationships. He concludes by stressing that businesses should prioritize deep human connections over mere transactions.

Dan Clark, Hall of Fame Keynote Speaker, New York Times Best-Selling Author of 37 Books, Expert in Next-Level Leadership for Teams, Sales, and Life. https://danclark.com/

Show Notes

• Watch Full Video Episode
• The Institute of Automotive Business Excellence: https://www.wearetheinstitute.com/
• Introduction of Dan Clark (00:00:00)
• The Importance of Emotion in Memory (00:02:47)
• Emotion vs. Knowledge in Sales (00:04:17)
• Statistics on Sales Persistence (00:04:47)
• The Role of Storytelling in Sales (00:05:13)
• Social Stigma Around Emotion (00:05:23)
• Mental Health and Emotional Prosperity (00:06:01)
• Creating Discomfort for Growth (00:07:05)
• Asking for Help in Mental Health (00:07:49)
• The Role of Feelings in Leadership and Sales (00:08:07)
• The Zone and Brain Chemicals (00:09:11)
• Emotional Connection in Sports (00:10:06)
• Impact of Storytelling on Audience (00:12:07)
• Overcoming Struggles and Emotional Growth (00:16:29)
• Authenticity and Emotional Expression (00:17:54)
• The Importance of Belief (00:18:30)
• Energy and Attraction (00:19:26)
• Authenticity in Connection (00:19:54)
• Personal Injury Story (00:20:31)
• Rock Foundation vs. Rock Bottom (00:21:21)
• Core Values in Business (00:22:22)
• The Power of Belief (00:23:08)
• Asking the Right Questions (00:23:51)
• Connecting Head and Heart (00:24:36)
• Physiological Responses to Fear (00:24:49)
• Storytelling in Sales (00:27:32)
• Self-Awareness in Customer Service (00:28:29)
• Identifying with Roles (00:30:22)
• Heart-to-Heart Connection (00:30:44)
• Story of Empathy (00:31:07)

Thanks to our Partners, NAPA Auto Care, NAPA TRACS and Automotive Management Network

Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care

NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/

Get ready to grow your business with the Automotive Management Network: Find on the Web at http://AftermarketManagementNetwork.com for information that can help you move your business ahead and for the free and informative http://LaborRateTracker.com

Connect with the Podcast:

-Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/

-Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters

-Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976

-Subscribe on YouTube: https://www.youtube.com/carmcapriotto

-Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/

-Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/

-Follow on Twitter: https://twitter.com/RResultsBiz

-Visit the Website: https://remarkableresults.biz/

-Join our Insider List: https://remarkableresults.biz/insider

-All books mentioned on our podcasts: https://remarkableresults.biz/books

-Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom

-Buy Me a Coffee: https://www.buymeacoffee.com/carm

-Special episode collections: https://remarkableresults.biz/collections

The Aftermarket Radio Network: https://aftermarketradionetwork.com/

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix – Auto Shop Coaching. https://chriscotton.captivate.fm/

Speak Up! Effective Communication with Craig O’Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/

• 
• 
• 
• 
• 
•