Retention Starts with Recognition: Why Pay Is Just the Beginning [RR 1050]

Thanks to our Partners, NAPA Auto Care and NAPA TRACS
This episode dives into the real challenges of technician retention and why it’s time to rebrand automotive careers, moving beyond the outdated terms “mechanic” or “technician” to embrace the title of “specialist.” Craig Noel unpacks the urgent need to move away from traditional flat rate pay systems and toward compensation models that prioritize fair pay, financial security, and work-life balance. He also shares his own innovative pay structure designed to reward skill and dedication while keeping top talent engaged.
Craig Noel, Sun Automotive, Springfield, OR. Listen to Craig’s previous episodes HERE
Show Notes
- Watch Full Video Episode
- Rise of the Specialist – A NEW Language Standard for Auto Repair Specialists: https://remarkableresults.biz/downloads/
- Episodic Education (00:01:06)
- Shop Expansion and ADAS Specialty (00:01:45)
- Staffing Challenges and Work-Life Balance Shift (00:02:54)
- From Mechanic to Technician to Specialist (00:05:22)
- The Rise of the Specialist (00:06:22)
- Educating Consumers on Complexity (00:07:56)
- Recognition and Respect for Technicians (00:09:52)
- Shift from Flat Rate to Work-Life Balance (00:10:24)
- Craig’s New Pay Structure (00:12:47)
- Bridging the Generational Gap (00:20:06)
- Financial Transparency with Staff (00:21:03)
- Personal Motivation for Change (00:23:34)
- Recruitment and Retention Strategies (00:26:58)
- Diverse Career Paths in Automotive (00:27:47)
- The Power of Language: Calibration Specialist (00:29:05)
- Educating Customers on Technical Systems (00:29:47)
- Value of ASE Certification and Public Recognition (00:30:56)
- Integrity and Problem-Solving in the Shop (00:32:09)
- Training During Work Hours (00:35:34)
- Overcoming Excuses and Owner Self-Reflection (00:37:09)
- Peer Group Influence and Industry Change (00:39:40)
Thanks to our Partners, NAPA Auto Care and NAPA TRACS
Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care
NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/
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About the author, Carm Capriotto, AAP
Carm is the founder and host of the Remarkable Results Radio Podcast and the pioneer of automotive aftermarket podcasts. Carm calls on his years of experience in the aftermarket to bring engaging stories from his guests.
Listen to raw, unfiltered, honest, and sincere stories that include insights, trends, best practices, and expertise. Each interview brings an opportunity to learn one new thing through the stories of personal achievement. Many podcast guests tell their story of transformation from working in their business to working on it.
As host of over 1,000 episodes, Carm uses his enthusiasm and passion for the aftermarket especially the service sector to take his listeners on a journey showcasing successful service professionals’ paths to Remarkable Results. He also enjoys interviews with aftermarket industry thought leaders who bring their industry perspectives to his listener.
Follow the podcast on your favorite podcast listening app and always listen to learn just one thing!