2025 Voice of the Technician Survey: Addressing Industry Pain Points [RR 1058]

Thanks to our Partners, NAPA Auto Care and NAPA TRACS

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What does the future of the automotive repair profession look like through the eyes of technicians themselves? Jay Goninan unpacks Wrenchway’s annual Voice of Technician survey with 4,700+ responses, revealing a concerning drop in satisfaction, but also a roadmap for improvement.

Key Insights:

  • Technician Sentiment: 50% wouldn’t recommend their shop, with negativity dominating social media.
  • Career Development: Technicians want visible growth paths, certifications, and new specialized roles like ADAS or EV diagnostics.
  • Compensation: Pay remains the top frustration. Shops need profitability strategies and flexible pay plans (61% prefer hourly/salary with bonus).
  • Culture & Tools: Proper equipment, work-life balance, and intentional team-building are critical to retention.
  • Professionalism: Shifting language from “mechanic” to “specialist/technologist” elevates the industry’s perception.
  • Leadership & Communication: Shop owners must ask “why,” listen to technicians, and implement meaningful change.
  • Download: https://wrenchway.com/resources/2025-voice-of-technician/#download-report

This isn’t just about attracting new talent; it’s about creating workplaces where technicians feel valued, respected, and see a future in the industry.

Jay Goninen, WrenchWay

Thanks to our Partners, NAPA Auto Care and NAPA TRACS

Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care

NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/

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About the author, Carm Capriotto, AAP

Carm is the founder and host of the Remarkable Results Radio Podcast and the pioneer of automotive aftermarket podcasts. Carm calls on his years of experience in the aftermarket to bring engaging stories from his guests.

Listen to raw, unfiltered, honest, and sincere stories that include insights, trends, best practices, and expertise. Each interview brings an opportunity to learn one new thing through the stories of personal achievement. Many podcast guests tell their story of transformation from working in their business to working on it.

As host of over 1,000 episodes, Carm uses his enthusiasm and passion for the aftermarket especially the service sector to take his listeners on a journey showcasing successful service professionals’ paths to Remarkable Results. He also enjoys interviews with aftermarket industry thought leaders who bring their industry perspectives to his listener.

Follow the podcast on your favorite podcast listening app and always listen to learn just one thing!