Connie and Russell Cook owns Finish Line Automotive in Ocala, FL.
- Husband and wife story of commitment to open their own shop
- Russel had a long commute and worked at a dealership
- Connie finds a going shop within three miles of home and Russell did the research
- Russell has 27 years experience as a dealership tech
- Russell know they needed help on the finance side of the transaction
- They put a lot of money as a down payment but put them in a tough position with working capital. That is why Russell continued to work at the dealership for 5 months
- They have survived with his normal income
- They will continue to take less of a salary to help the business get on a strong cash footing
- They took ownership on February 1, 2020, and one month later Covid-19 hit. They are coming out of it very well
- They kept some of their great, long time, people that have helped Connie transition
- Connie had to learn to be a service advisor
- Russell will jump in at whatever level he needs to do from counter to be in the bays
- The business they bought had good consumer ratings. They keep hearing good talk about the business
- They started with a database of 5,000 customers
- They made a move on labor rates. They were too low compared to other shops. They also changed their menu prices
- They fixed a credit policy that charged more if you used your credit card. Wrong thing to upcharge
- A bright and well-lit waiting room
- Fix it or repair the new business
- Broadband speed
- AC Recharger would not complete a function
- Couldn’t get it repaired
- Bought a used on
- Scan tool
- They were blessed with the technicians that were in the business and the affordability of the deal.
- He has 5 bays and 4 usable
- An alignment machine
- Thanks to Connie and Russell Cook for their contribution to the aftermarket’s premier podcast.
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