Matthew Haugen, owner of Haugen Racing, had a love for cars since he was born. His first SEMA Show car at age 16 was a 2008 Toyota Tundra, Since then he’s had over 7 vehicles in the SEMA Show from 1 of 1 Liberty Walk Lamborghini Murcielago to 1JZ swapped Rocket Bunny 350z, dubbed the 351JZ. Matt has been a professional racing drifter since 2017 and has a successful YouTube Channel with 4 uploads per week. Visit https://www.haugenracing.com
Key Talking Points
- Love for cars at an early age
- At 2 years old he was in a diaper and cowboy boots trying to take off the wheels of his dad’s corvette
- Started building cars at 18 for SEMA as a hobby
- Attended Bondurant School for high-performance driving
- Haugen Racing
- From an early age at 4 or 5 years old, Matt knew he wanted to have his own business (father was an entrepreneur and had his own business)
- After college he launched an ecommerce parts business with a partner- also dabbled in various other startups
- Received his Master’s degree in entrepreneurship and innovation- started an addiction treatment center- shut down before COVID-19
- Matt was still racing/drifting/building cars on the side as a hobby and started Haugen Racing as a once a week YouTube video channel- dove into it after treatment center shut down, now has 4 uploads a week and over 45K, subscribers
- Revenue- Sponsorships with racing, YouTube, brand deals, and sells merchandise and has a large fanbase
- Learning from failures
- Doesn’t regret the failures he had- got him to where he is now
- From the different outlets he dabbled in prior, he is now focused on Haugen Racing
- Didn’t follow the ‘traditional’ post-grad school path and instead carved his own path
- Advice- you can do anything if you work at it, educate yourself and charge hard
- Thanks to Matthew Haugen for his contribution to the aftermarket’s premier podcast.
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