From Hobby to Drift Racing Career with Matthew Haugen [RR 628]

Matthew Haugen, owner of Haugen Racing, had a love for cars since he was born.  His first SEMA Show car at age 16 was a 2008 Toyota Tundra, Since then he’s had over 7 vehicles in the SEMA Show from 1 of 1 Liberty Walk Lamborghini Murcielago to 1JZ swapped Rocket Bunny 350z, dubbed the 351JZ. Matt has been a professional racing drifter since 2017 and has a successful YouTube Channel with 4 uploads per week. Visit https://www.haugenracing.com 

Key Talking Points

  • Love for cars at an early age
    • At 2 years old he was in a diaper and cowboy boots trying to take off the wheels of his dad’s corvette  
    • Started building cars at 18 for SEMA as a hobby
    • Attended Bondurant School for high-performance driving 
  • Haugen Racing
    • From an early age at 4 or 5 years old, Matt knew he wanted to have his own business (father was an entrepreneur and had his own business) 
    • After college he launched an ecommerce parts business with a partner- also dabbled in various other startups 
    • Received his Master’s degree in entrepreneurship and innovation- started an addiction treatment center- shut down before COVID-19 
    • Matt was still racing/drifting/building cars on the side as a hobby and started Haugen Racing as a once a week YouTube video channel- dove into it after treatment center shut down, now has 4 uploads a week and over 45K, subscribers
    • Revenue- Sponsorships with racing, YouTube, brand deals, and sells merchandise and has a large fanbase  
  • Learning from failures
    • Doesn’t regret the failures he had- got him to where he is now
    • From the different outlets he dabbled in prior, he is now focused on Haugen Racing 
    • Didn’t follow the ‘traditional’ post-grad school path and instead carved his own path  
    • Advice- you can do anything if you work at it, educate yourself and charge hard
  • Thanks to Matthew Haugen for his contribution to the aftermarket’s premier podcast.
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This episode is brought to you by AAPEX, the Automotive Aftermarket Products Expo. AAPEX represents the $740 billion global automotive aftermarket industry and has everything you need to stay ahead of the curve.  The Virtual AAPEX Experience 2020 is in the record books. Virtual AAPEX lived up to presenting leading-technical and business management training from some of the industry’s best and brightest. Now set your sights on the homecoming in Las Vegas in 2021. Mark your calendar now … November 2-4, 2021, AAPEX // Now more than ever.

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About the author, Carm Capriotto, AAP

Carm is the founder and host of the Remarkable Results Radio Podcast; the only one of its type in the automotive aftermarket. Carm calls on his 35 years’ experience in the aftermarket to bring engaging stories from his guests.

Listen to raw, unfiltered, honest, and sincere stories that include insights, trends, best practices and expertise. Each interview brings an opportunity to learn one new thing through the stories of personal achievement. Many podcast guests tell their story of transformation from working in their business to working on it.

As host, Carm uses his enthusiasm and passion for the aftermarket especially the service sector to take his listeners on a journey showcasing successful service professionals’ path to Remarkable Results. He also enjoys interviews with aftermarket industry thought leaders who bring their industry perspectives to his listener.