All Electric Vehicle Business Model – Dave Giles [RR 672]

Dave Giles has been involved with the automotive, truck and transport and collision industries for over 30 years. He currently holds a Red Seal AST certification in Canada and is also certified HRAI instructor for the delivery and certification for controlled substances in several provinces as well as several other certifications and certificates in each trade involving advance vehicle technology and systems. He is often a guest speaker at several automotive conferences that involve battery electric vehicles and advance vehicle systems such as ADAS and automatous vehicles. His passion is to continue to learn and help find solutions for exciting and sustainable transportation for the future.

Dave started ALL EV Canada In 2019 with his partner Jeff Farwell. Their goal was to put affordable electric vehicles on Atlantic Canada roadways. During that time they acquired Pure EV another dealer in PEI. From there they built an incredible growing business with sales and service on electric vehicles. Just recently in July 2021, Steele Auto Group bought out ALL EV adding two more dealers to the 55 family of dealers they already own. In less than a month they have opened 3 more dealer locations for ALL EV by Steele. This was all done during the pandemic of Covid-19.

Key Talking Points

  • Hedgehog concept- good at one thing and excel at it. 
  • Made the transition to only EV’s and hybrids- also sell EV’s at auction and take in EV’s on trade. 2 locations and 2 dealer lots. Inventory of over 60 EV’s and about 15 Teslas are at 1 location. 6 bays shop for all EV repairs. Customers can shop for vehicles online. 
  • Tesla- service and repair vehicles, purchase parts (VIN number is recorded and the customer will also get a copy of the invoice that part has been purchased for the vehicle, the customer is aware the parts have a markup. Parts are made by others, the aftermarket will get smarter on bringing parts to market. Cross-referencing will slowly start to show Tesla availability), restricted on scan tools access for diagnostics. Not as difficult as people think. 
  • EV educators, not salespeople- more education involved with EV’s with charging, range (buy as much as you can afford), how they work in winter/summer
  • Charging- 98% EV owners have their own homes to charge. Nova Scotia power program- install charger and $250 for next two years credit on account, allows control of charge rates during the night instead of overloading the grid. Fast chargers: 350-400 chargers in NS. One Tesla supercharger with 8 stations. Level 1- outlet charger, slower charge. Level 2 charger around $1000, Level 3- DCFC (direct current fast charging, booster).  
  • Truck towing capacity- nothing beats torc of electric motor, the truck platform for EV- bigger and stores more batteries
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  • Thanks to Dave Giles for his contribution to the aftermarket’s premier podcast.
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About the author, Carm Capriotto, AAP

Carm is the founder and host of the Remarkable Results Radio Podcast and the pioneer of automotive aftermarket podcasts. Carm calls on his years of experience in the aftermarket to bring engaging stories from his guests.

Listen to raw, unfiltered, honest, and sincere stories that include insights, trends, best practices, and expertise. Each interview brings an opportunity to learn one new thing through the stories of personal achievement. Many podcast guests tell their story of transformation from working in their business to working on it.

As host of over 1,000 episodes, Carm uses his enthusiasm and passion for the aftermarket especially the service sector to take his listeners on a journey showcasing successful service professionals’ paths to Remarkable Results. He also enjoys interviews with aftermarket industry thought leaders who bring their industry perspectives to his listener.

Follow the podcast on your favorite podcast listening app and always listen to learn just one thing!