From Luscious Garage to Earthling Automotive: A Rebranding Journey [RR 837]

Recorded Live at Vision 2023, Carolyn Coquillette, founder of Luscious Garage and CEO of Shop-Ware, discusses rebranding her business from Luscious Garage to Earthling Automotive. She talks about the challenges of choosing a new name and logo and moving to a new location. Earthling Automotive will also be a training center for EVs and hybrids.

Carolyn Coquillette, Earthling Automotive, San Francisco, CA. She’s also the Founder and CEO of Shop-Ware. Listen to Carolyn’s other episodes HERE.

Show Notes

  • Rebranding from Luscious Garage to Earthling Automotive- the process of rebranding her business, including choosing a new name and logo.
  • Moving to a New Location- Carolyn talks about moving her business to a new location that is outside of the congested area of San Francisco, making it easier for customers to access.
  • Earthling Automotive Training Center Carolyn discusses using the old location for EV and hybrid training
  • Electric and Hybrid Cars- the increasing popularity of electric and hybrid cars, the commitments of automakers, and the impact on the automotive industry.
  • Carolyn’s Year as the ASCCA President- challenges your leadership skills to activate and inspire people that are volunteers, collaboration, what is motivating? Support from shop owners and corporate partners
  • Carolyn’s time management- Carolyn talks about the importance of time management and how she balances her time between her repair shop and Shop-Ware.
  • Shop-Ware- Carolyn talks about her role as CEO of Shop-Ware and how the team she has built allows her to continue innovating in her own repair shop.

Thanks to our Partner, NAPA AUTO CARE

Learn more about NAPA AUTO CARE and the benefits of being part of the NAPA family by visiting

Connect with the Podcast:

-Join our Insider List:
-All books mentioned on our podcasts:
-Our Classroom page for personal or team learning:
-Buy Me a Coffee:
-The Aftermarket Radio Network:
-Special episode collections:

About the author, Carm Capriotto, AAP

Carm is the founder and host of the Remarkable Results Radio Podcast and the pioneer of automotive aftermarket podcasts. Carm calls on his years of experience in the aftermarket to bring engaging stories from his guests.

Listen to raw, unfiltered, honest, and sincere stories that include insights, trends, best practices, and expertise. Each interview brings an opportunity to learn one new thing through the stories of personal achievement. Many podcast guests tell their story of transformation from working in their business to working on it.

As host of over 1,000 episodes, Carm uses his enthusiasm and passion for the aftermarket especially the service sector to take his listeners on a journey showcasing successful service professionals’ paths to Remarkable Results. He also enjoys interviews with aftermarket industry thought leaders who bring their industry perspectives to his listener.

Follow the podcast on your favorite podcast listening app and always listen to learn just one thing!