Are We Unintentionally Devaluing Ourselves [FTR 096]
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Thanks to our Partners, Shop Boss, and 360 Payments
Corey Evaldi discusses the issue of unintentional self-devaluation in the automotive industry. Corey advocates for a shift in mindset, urging industry professionals to see themselves as skilled specialists, and the importance of educating customers about the value of services. Corey highlights the need for clear communication, transparency in pricing, and fostering a positive industry image.
Corey Evaldi, Olmstead Auto Care, Olstead Falls, OH. Listen to Corey’s Episodes HERE.
Show Notes
- Watch Full Video Episode
- Corey’s Thoughts on Devaluation (00:00:06) Corey discusses the theme of self-devaluation in the automotive industry.
- Educating Customers on Value (00:01:08) Corey emphasizes the need for better customer education regarding service value.
- Importance of Thorough Inspections (00:02:09) Corey advocates for comprehensive DVI inspections beyond just pricing.
- Value of Skilled Specialists (00:03:07) Discussion on the importance of skilled specialists and quality parts.
- Understanding Diagnostic Time (00:04:01) Corey explains the significance of diagnostic time in pricing services.
- Undervaluing Knowledge and Skills (00:05:02) Corey points out how industry professionals undervalue their expertise.
- Reframing Industry Perceptions (00:06:48) Corey argues for changing perceptions of automotive professionals.
- Building Value in Services (00:07:16) Corey stresses the importance of communicating the value of services provided.
- Professional Appearance Matters (00:08:24) Discussion on the importance of maintaining a professional appearance.
- Negative Talk About Competitors (00:10:27) Corey warns against speaking negatively about competitors and its impact.
- Encouraging Industry Change (00:11:28) Corey calls for individual responsibility in promoting industry value.
Thanks to our Partners, Shop Boss, and 360 Payments
Shop Boss – Shop Management Software built by shop owners, for shop owners. It works the way you need it to, right out of the box. Find on the web at https://shopboss.net
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About the author, Carm Capriotto, AAP
Carm is the founder and host of the Remarkable Results Radio Podcast and the pioneer of automotive aftermarket podcasts. Carm calls on his years of experience in the aftermarket to bring engaging stories from his guests.
Listen to raw, unfiltered, honest, and sincere stories that include insights, trends, best practices, and expertise. Each interview brings an opportunity to learn one new thing through the stories of personal achievement. Many podcast guests tell their story of transformation from working in their business to working on it.
As host of over 1,000 episodes, Carm uses his enthusiasm and passion for the aftermarket especially the service sector to take his listeners on a journey showcasing successful service professionals’ paths to Remarkable Results. He also enjoys interviews with aftermarket industry thought leaders who bring their industry perspectives to his listener.
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