Profit is not a Dirty Word [FTR 106]

Thanks to our Partners, Shop Boss, and 360 Payments

Nichole Bennecoff discusses misunderstood and negatively perceived concepts of profit, especially within local businesses and the automotive repair industry. Nichole provides actionable advice to help business owners and employees alike understand the critical role of profit in business sustainability and growth.

Nichole Bennecoff, Subie Guys, Traverse City, MI. Nichole’s previous episodes HERE

Show Notes:

  • Profit as a Dirty Word (00:01:36) The negative perception of profit in local businesses, especially in automotive repair.
  • Understanding Profit’s Necessity (00:02:33) Why profit is essential for business sustainability and employee compensation.
  • Bridging the Gap of Understanding (00:03:39) Discussion on managing perceptions of profit among employees and the public.
  • Importance of Profit for Employee Wages (00:04:53) The need for profit to provide fair wages and benefits to employees.
  • Profit as a Reward (00:06:01) Nichole talks about the legitimacy of seeking profit as a reward for business efforts.
  • Building Business Reserves (00:07:11) The importance of having profit reserves to sustain businesses during tough times is highlighted.
  • Transparency in Finances (00:08:35) Transparency about business finances to help employees understand profit.
  • Tying Compensation to Profitability (00:09:44) The idea of linking employee compensation to the business’s profitability is discussed.
  • Conclusion on Profit’s Role (00:10:57) Reinforcing that profit benefits everyone in the business ecosystem.

Thanks to our Partners, Shop Boss and 360 Payments

Shop Boss – Shop Management Software built by shop owners for shop owners. It works the way you need it to, right out of the box. Find on the web at https://shopboss.net

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The Aftermarket Radio Network

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix – Auto Shop Coaching.

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.

Speak Up! Effective Communication with Craig O’Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.

 

 

 

 

 

 

 

 

About the author, Carm Capriotto, AAP

Carm is the founder and host of the Remarkable Results Radio Podcast and the pioneer of automotive aftermarket podcasts. Carm calls on his years of experience in the aftermarket to bring engaging stories from his guests.

Listen to raw, unfiltered, honest, and sincere stories that include insights, trends, best practices, and expertise. Each interview brings an opportunity to learn one new thing through the stories of personal achievement. Many podcast guests tell their story of transformation from working in their business to working on it.

As host of over 1,000 episodes, Carm uses his enthusiasm and passion for the aftermarket especially the service sector to take his listeners on a journey showcasing successful service professionals’ paths to Remarkable Results. He also enjoys interviews with aftermarket industry thought leaders who bring their industry perspectives to his listener.

Follow the podcast on your favorite podcast listening app and always listen to learn just one thing!