There is so much traction inside our industry with shop owners that are building great cultures and top teams. It is refreshing to see the level of sophistication that has embraced our shop owners to accept the power of purpose and values that build a culture in their shops.
Without it, you will never hire rock stars who become your biggest advocates and fans. They are the ones who will advocate for you to their friends and family, share the positivity of your company to their community, and show up to work with a positive attitude every day.
Rock stars, who are advocates, are valued members of the team. This can be done by giving them opportunities for growth and development, providing meaningful feedback on improving, and recognizing them when they do well.
We have many episodes that build upon this theme of employee advocacy. In the 700th episode, AJ Nealy and others talked about the strength of their team. I encourage you to listen to AJ HERE. Also, a great tie-in to building a quality team is in the Academy episode on Workplace Motivation, Academy Episode 260 HERE.
Great business leaders know that their employee is the most valuable asset of any company. They are on the front lines. You need to know that you satisfy their basic needs and what their intrinsic motivation is. Keep them engaged, challenged, and have reachable goals; they will make a strong team player and take care of your customers. Know what makes them tick.
We should always appreciate what an employee can do for your business. Advocates can help you to figure out what needs to be done, how it needs to be done, and when it needs to be done. Give them the resources they need to succeed, offer growth opportunities, and provide ample feedback so they know how their work impacts the company’s success.
About the author, Carm Capriotto, AAP
Carm is the founder and host of the Remarkable Results Radio Podcast and the pioneer of automotive aftermarket podcasts. Carm calls on his years of experience in the aftermarket to bring engaging stories from his guests.
Listen to raw, unfiltered, honest, and sincere stories that include insights, trends, best practices, and expertise. Each interview brings an opportunity to learn one new thing through the stories of personal achievement. Many podcast guests tell their story of transformation from working in their business to working on it.
As host of over 1,000 episodes, Carm uses his enthusiasm and passion for the aftermarket especially the service sector to take his listeners on a journey showcasing successful service professionals’ paths to Remarkable Results. He also enjoys interviews with aftermarket industry thought leaders who bring their industry perspectives to his listener.
Follow the podcast on your favorite podcast listening app and always listen to learn just one thing!
