Why Your Customers Might Be Lying (and How Neuromarketing Can Help!) [THA 409]
Discover how neuroscience insights can enhance customer relationships, optimize revenues, and create lasting brand loyalty. Matt Fanslow and Dr. David Weiman explain how marketing stimuli affect the brain, revealing a disconnect between conscious responses and subconscious reactions. Learn practical strategies to apply these concepts in your shop, from setting the right ambiance to creating unforgettable customer experiences.
remarkableresults.biz/a409
From Websites to Texts: How to Meet Modern Consumer Expectations [RR 982]
Aubrey Amborn, Director of Sales for Net Driven, discusses the evolving marketing landscape in the automotive industry. She emphasizes the necessity of a robust online presence, effective SEO, and diverse communication methods to meet changing consumer preferences. Aubrey highlights the importance of adapting to digital trends, noting that 87% of consumers prefer text communication. The discussion also covers the impact of online reviews and the need for businesses to engage with customers through various channels to remain competitive.
remarkableresults.biz/e982
Leveraging Technology and Marketing in Recruitment [RR 969]
Dan and Dave Ostrov, co-founders of Whiterail Recruits, discuss recruiting challenges and strategies in the automotive industry. The conversation highlights the use of technology and marketing to address labor shortages, the issue of ghosting, and the importance of building relationships with potential candidates.
remarkableresults.biz/e969
Road to NAPA Auto Care Gold Certified: From Technician to Owner of 6 Locations [RR 946]
Brad Updegraff’s transition from a general service technician to a visionary business owner of 6 NAPA Gold Certified locations is a story of dedication and strategic planning. Discover the milestones and the speed bumps he encountered along the way.
remarkableresults.biz/e946
Make Every Detail Count: What Message Are You Sending to Customers? [RR 932]
Recorded Live at the 2024 MACS (Mobile Air Climate Systems) Training Event & Trade Show, shop owner Bill Snow discusses marketing strategies, the use of social media platforms, and the importance of authenticity in video marketing. Bill shares insights on audience preferences for lighthearted content and emphasizes professionalism and the value of every customer interaction in reflecting the business’s dedication to service.
remarkableresults.biz/e932
Why CRM is Vital to Automotive Shop Success Part 2 [THA 365]
Customer Relationship Management (CRM) systems are more than just tools; they are the lifeline of customer engagement and business growth.
Explore strategies for identifying and re-engaging lost customers, adapting CRM practices to changing customer behaviors, and personalizing communication.
remarkableresults.biz/a365
Technician Attraction Blueprint [RR 921]
Chris Lawson discusses the Technician Attraction Blueprint, a strategy for automotive shops to attract and retain technicians by focusing on respect, growth, and money. Lawson’s blueprint, derived from extensive industry questions, helps shop owners self-assess and troubleshoot hiring issues.
If you’re ready to transform your shop into a magnet for top talent and create an environment where technicians thrive, then you won’t want to miss this!
remarkableresults.biz/e921
From Dealership to Mobile Mechanic [RR 920]
Explore the challenges and benefits of mobile mechanics, Jesse’s future ambitions for a physical shop, and the value of mentorship in the automotive industry.
Jesse explains his transition to full-time mobile work, his marketing strategies, and customer service approach. He also touches on the logistics of mobile operations, from tools to working in various locations.
remarkableresults.biz/e920
The Art of Client Appreciation [RR 915]
Dane and Cathy Bailey discuss their transition from a franchise to independent operators, the importance of trust and reputation, and their unique approach to customer relations. The Baileys emphasize the significance of creating a welcoming environment, particularly for female clients, and the role of personalized gestures like thank-you baskets and branded gifts in building lasting relationships. They also explore the parallels between the automotive and real estate industries, highlighting the importance of professionalism and quality service.
remarkableresults.biz/e915
The New Frontier of Measuring Service Advisor Effort and Output [RR 913]
Stan Stokes and Eric Renninger from Iron Fist Consultants discuss the evolving roles of service advisors in the automotive industry, the impact of COVID-19 on consumer behavior, and the role of technology. Gone are the days of going purely on gut feeling; today, maximizing conversion rates means utilizing every bit of data available. Operationalizing data and effective communication are fundamental aspects of a positive customer journey.
remarkableresults.biz/e913
Why CRM is Vital to Automotive Shop Success [THA 359]
Our panel discusses the importance of Customer Relationship Management (CRM) in the success of auto repair shops. They highlight CRM’s role in client retention, communication, and building trusted relationships. The discussion also covers the significance of integrating CRM with shop management systems and the potential for automation and reminders based on customer data. The panelists stress the importance of the first 100 days in the customer journey, the need for consistent touchpoints, and personalized communication.
remarkableresults.biz/a359
Teaching Seniors How to Drive Safe, Smart and Healthy – Greg Buckley [RR 911]
Greg Buckley and Carm Capriotto discuss the importance of education and communication to our senior communities. Greg shares stories from his own experience, emphasizing the importance of community involvement and customer satisfaction. The intensity and dedication of senior women attending an event shows there is a need to teach for for them to learn.
Listen and view episode notesAcquiring and Transforming a 72 Year Old Business [AW 171]
Jon Kloosterman, the Director of Operations at West Side Service in Zeeland, discusses their recent acquisition of a business and their approach to training and retention of technicians. The acquired business had been a pillar in the community for 72 years and was ready for a change in ownership. Jon also highlights the importance of maintaining professionalism and focusing on the right KPIs in your business.
remarkableresults.biz/aw171
Real Estate Strategies [AW 170]
Rick Levitan shares his experience and insights on real estate in the automotive industry. He discusses the importance of developing a strategy when expanding and finding new locations, as well as various methods for finding potential sites. Rick advises against falling in love with a specific location and highlights the option of leasing with an option to buy. He also discusses the role of real estate investment trusts (REITs) and the importance of demographics when considering a new location. Rick emphasizes the need for careful planning, good advisors, and transparency when acquiring a business or property.
remarkableresults.biz/aw170
How Do You Define Professionalism? [THA 340]
How do you define professionalism? It’s not just about how we dress but how we act and conduct our business. In this episode our panel dives into how professionalism is key in the automotive industry, and how it affects our businesses. They discuss the impact of professionalism on customer perception and satisfaction, and share personal experiences of creating a positive and welcoming environment in their auto repair shops. By prioritizing both the physical appearance and the customer experience, auto repair shops can set themselves apart and create a loyal customer base.
remarkableresults.biz/a340
Rachel Spencer’s ‘Rachelisms’ for Auto Repair [AW 169]
What are some of Rachel Spencer’s “Rachelisms?” The Power of Consistency: Rachel emphasizes the importance of consistency and communication in her operations. She believes in creating habits, holding each other accountable, and striving for perfection while acknowledging that mistakes can happen. Customer Communication is Key: Rachel’s approach to customer service is all about overcommunication. You must provide customers with as much information as possible upfront, offering financing options, and sending vehicle health and safety reports via text. Rachel also shares her experiences with recruiting technicians including reaching out to institutes with automotive programs.
remarkableresults.biz/aw169
Remodel 1 Year Later: See the Transition, See the Difference [AW 168]
Carm Capriotto visits Scott Felser’s shop to showcase the renovations he made since the last visit. They discuss various changes, including adding a door to the parts room, implementing a four-day workweek, and upgrading facilities like a coffee bar and bathroom. They also highlight the overall design and decorations, with input from Scott’s wife, new security cameras, new phone system, the positive customer feedback, and Scott’s involvement in the “Brakes for Breasts” campaign.
remarkableresults.biz/aw168
Breaking the Mold: How a Staffing Agency Can Help You Build a Winning Team [THA 338]
“There isn’t a technician shortage,” Said no one ever.
Please welcome our panel of guests to discuss the topic of recruiting talent with a staffing agency in the automotive industry. Shop owners Kathleen Callahan and Michelle Tansey share their experiences and challenges in finding skilled technicians and how partnering with Promotive, a full-service staffing agency, has been a game-changer for them. Joelle Pollak and Amy Gerardi, Cofounders of Promotive, discuss the process of understanding individual shop needs, sourcing candidates, and the importance of communication and partnership between the agency and shop owners.
remarkableresults.biz/a338
Listen and view episode notesPreparing for Fall 2023 Conferences [AW 167]
Carm Capriotto discusses upcoming fall conferences the podcast is attending, speaking engagements, and events, including the Brakes for Breasts Campaign. Our website, remarkableresults.biz, now features a Classroom page. It’s a treasure trove of podcast episodes organized into specific topics, perfect for research and team discussions. Stay curious, keep learning, and let’s continue to Advance the Aftermarket.
remarkableresults.biz/aw167
Marketing Power Panel: Grow Your Revenue by $1 Million [THA 337]
Is it possible to grow your shop’s revenue by $1 million? Together, our panel of marketing gurus discuss the importance of marketing for automotive repair shops and provide insights on effective marketing strategies. The panel emphasizes the need to understand the shop’s current situation and goals before developing a marketing strategy. They also discuss financial aspects, setting goals for growth, seeking advice from successful shop owners, and creating memorable customer experiences. They stress the importance of strategic and proactive marketing and financial planning to drive business growth in the auto repair industry. Remember, marketing takes time and should be trusted as a process. Always be marketing, and don’t stop when business is busy.
remarkableresults.biz/a337
The Noble Mechanic: Before and After Transformation and Rebranding [AW 166]
In this episode, Reggie Stewart covers a range of topics from dispatching and business operations to shop renovations. Reggie recently undertook renovations at his shop in Kokomo, Indiana, he modernized the colors and feel of the shop to give it an upscale vibe, with the help of an interior designer. He also discusses the importance of building a positive culture and is currently working on creating job descriptions and manifestos for each position to better define expectations and attract the right people.
remarkableresults.biz/aw166
Hiring Process Explained [RR 865]
Phil Carpenter discusses the challenges of finding good technicians and the constant need for recruitment. Phil maps out the hiring process at Urban Auto Care and Avalon Motor Sports, which includes video interviews and in-person interviews. It’s critical to a good fit for the long term and filtering out candidates who are not willing to go through their hiring process. He also explains the importance of maintaining a sense of urgency in hiring, employee turnover, and recognizing when it’s time to let someone go.
remarkableresults.biz/e865
One Location $2.5M: How We Do It [THA 334]
Shop owners Jimmy Alauria, Joe Hanson, and John Gustafson share their strategies and tactics for achieving exceptional success. The most valuable lesson? The importance of having a strong team, setting goals, and monitoring key performance indicators to achieve success. They emphasize the need for attention to detail, accountability, and hiring the right people, empowering them to lead and demonstrating commitment to the purpose and core values of the business. Tune in to learn more about how to achieve success in this industry!
remarkableresults.biz/a334
How Can Data Improve Customer Relationships and Sales? [860]
Are you looking for ways to improve your customer relationships and drive business success? Bill Nalu and Stan Stokes discuss the importance of using data and information to enhance customer relationships and sales. They share their experiences with auditing phone calls and using personality assessments to identify areas for improvement. Tune in to learn practical advice for using data and information to improve your customer relationships and drive business success.
remarkableresults.biz/e860
Brakes For Breasts – 2023 Update & Challenge [CC 110]
Brakes For Breasts – 2023 Update & Challenge Breast Cancer Vaccine Trials at the Cleveland Clinic and a Challenge for Participation for the 2023 October Initiative which supports breast cancer vaccine research at the Cleveland Clinic. The co-founders of the campaign, Leanne Best and Laura Frank, discuss the importance of finding a cause that aligns with their values and the challenges of funding vaccine research. We discuss the success of the campaign and their goals for the future, encouraging independent repair shops to participate and donate 10% of labor and parts for brake jobs.
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