Nothing beats live in-person industry events. There is power in the collaborative minds from around the country in one room. The podcast attended the 2022 Elite Invitational in San Diego and we recorded some incredible stories with essential aftermarket voices. At the end of the conference, I had the idea to grab Jim Murphy, Gene Morrill, and Joe Marconi for a recap of the event and their perspectives on our industry. Keep listening, you have the best seat in the house right next to these 3 aftermarket icons.
Guest host and shop tour with Jimmy Alauria, 3A Automotive and Diesel Repair, Phoenix, AZ. Does your shop have individual unicorn employees? Or does it have a team with leaders? Dive into his Organizing Board comprised of 7 divisions.
How do your service advisors close their sales with a customer? Are they pre-scheduling for future maintenance appointments? Brett Beachler’s business has a 40% close rate for pre-scheduled maintenance appointments. He discusses how to make your current customers, your future customers. Grab a pen and paper or head to the shownotes on this episode. You don’t want to miss Brett’s closing presentation that can be implemented in your business.
Did you know incentive pay plans are both monetary and nonmonetary? Your business must be profitable and have a clear vision with the right culture set in place for incentive plans to work. How are benefits, bonuses, and incentives different? Keep listening to find out how to incentify your employees to achieve their dreams.
What are the challenges of being a successful multi-shop owner? Is there an ideal scenario to buy more locations? Should you buy an existing business or build from the ground up? I’m with Craig Popp at the 2022 Elite Invitational and each of his 4 locations has a unique story to tell. Keep listening if you are in the market for another shop.
Guest host and shop tour with John Bridgwater, Doral’s Auto Repair, San Leandro, CA. Find out how John recovered from losing 3 technicians in 3 weeks.
Have you identified and named your ideal customer avatar? Do you talk about it with your team? I’m with Daniel Griffith at the 2022 elite invitational. Listen as he breaks down finding the ideal customers and the importance of team culture. He even uses his employee testimonials in job postings (there’s an idea).
The Voices, Ideas and Insights that are Shaping the Future of the Automotive Aftermarket.
Did you know your customer’s bathroom is one of the most important reflections of your business to your customer? It reflects the commitment to a clean environment, it will affect your customer’s perception of your business and it demonstrates how well you’ll care for their personal vehicle. My panel discusses simple bathroom amenities that can have a huge impact and lasting impression on customers. Strive to have a customer rest room that is like the Ritz Carlton.
Was your mission statement created by yourself, or was it a collaborative effort from your employees? Is it listed on your website homepage? Do your customers know what it is? I’m with Bill Greeno at the 2022 Elite Invitational and he discusses how his team revamped its mission statement into a passion statement. Find out why affirmations were critical in starting the process.
Guest host and shop tour with Jae Malinowski, Faithfull Tirecraft, Saskatoon, Saskatchewan. Jae’s shop has 5 shipping containers of customer tires. Find out why tires are an important part of his business.
Are hairdressers the new untapped resource for our industry? How does a hairdresser in San Francisco become an automotive shop owner in Las Vegas? What can we learn from the intimacy between a hairdresser and the client? I’m with Danielle Vila at the 2022 Elite Invitational, stay tuned, you won’t want to miss this episode. We discuss business, hair care tips, and a few laughs in between.
Are A,B, and C technician levels outdated? Or do we need to take into account specialized skills that can be required in certain areas? Is there room for A, B and C levels within categories? As our industry continues to change, maybe our perspectives on technician labels change too.
Share this…Curt’s Service started out as so many shops did back in the day as a Sunoco Station. That was 34 years ago that Curt Massoll got the bug. Andy Massoll, second generation owner of Curt’s Service in Oak Park Michigan. Guest Andy Massoll is second generation owner and has a top shop designation from…
Share this… (NOTE: This episode was recorded and released in July 2015. The picture above is the presentation for the 2015 fundraising efforts. $141,868 was collected.) In 2011, Leigh Anne Best and fellow shop owner Laura Frank began the “Brakes for Breasts” fundraiser with 5 local auto shops in Ohio. In 2012, they expanded “Brakes for Breasts” to 27 shops…
Share this… Meet Bogi Lateiner from 180º Automotive in Phoenix, AZ. She graduated Phi Beta Kappa from Oberlin College in just three years with a double major in Womens’ Studies and Pre-Law. Listen to her story on how she got where she is today. Her nine year old shop has an all-female tech team, working…
Share this… Where are we getting our future technicians? Without one doubt this is a big aftermarket concern. There are many great post-secondary training institutes or colleges in the US. One that I happen to know a lot about is in Wellsville, NY. It’s Alfred State College part of the State University of NY system.…
Share this… Frank Butkus-Leutz of Desert Car Care in Chandler, AZ, is clearly a vibrant, excitable and passionate shop owner. He is enthusiastic about unity in the industry and helping his fellow shop owner. This outspoken jazz trombonist tells his story from growing up in Harlem to serving in the Persian Gulf as a signalman. …
Share this… Jill Trotta, Director Automotive Group at RepairPal provides an in-depth discussion on the benefits and value of this shop referral site. A few of our previous podcast guests are RepairPal members and that got me curious and prompted a call to Jill for an interview. According to Jill there are 1200 participant shops…
Share this… Maryann Croce of Croce Transmissions in Norwalk, CT and her husband Tony combined her banking career and his automotive technical skills and bought a transmission business 15 years ago. They have 4 bays, 4 techs and one service adviser As so many in the aftermarket know when husband and wife’s and families, for…
Share this… Amy Mattinat, the current president of the Car Care Council Women’s Board discusses the organization she leads. When you think about the number of woman who make up the majority of customers and decision maker at service counters, the role the Women’s Board is very important to the industry. Amy outlines the council’s…
Share this… Bill Hill owner of Mighty Auto Pro from Medina, OH has owned the 19 bay 10,000 sq ft shop for 17 years. He employs 13 associates that includes 5 techs, 2 service writers, 1 customer service specialist along with a customer service assistant and a shuttle driver. He believes that processes and procedures…
Share this… Michael Haeg is the Director of Business Development at Century Interactive. He says they are phone nerds and have a solution called ‘service setter’ that shops use to improve their phone skills and close more sales. Who wouldn’t want that? Michael points out that the “owning the phone” has a bigger impact on…