Here are the two most recent episodes
Recorded Live at the 2024 MACS (Mobile Air Climate Systems) Training Event & Trade Show, shop owner Bill Snow discusses marketing strategies, the use of social media platforms, and the importance of authenticity in video marketing. Bill shares insights on audience preferences for lighthearted content and emphasizes professionalism and the value of every customer interaction in reflecting the business’s dedication to service.
Culture, Leadership, and Growth: This episode isn’t just about the nuts and bolts. It’s about the heart and soul of business—people, leadership, and culture. Shari Pheasant and Kenny Wedow don’t just share their successes; they get real about the struggles, too. They’ve both seen firsthand how the right climate can turbocharge a team’s performance and drive success.
Subscribe. Dont Miss an Episode
And all the rest:
Invest in the Industry's First Rate Content From the Premier Aftermarket Auto Shop Podcast
Recorded Live at MACS (Mobile Air Climate Systems) 2024 Training Event & Trade Show, Joe Long at discusses the evolution and importance of coolants. Joe shares his expertise on the impact of coolants on engine systems, the specifics of coolants for electric vehicles, and the challenges posed by new technologies. He also explores the transition from conventional to organic acid coolants and the importance of proper coolant testing and maintenance. The conversation also covers diesel exhaust fluid (DEF), its testing procedures, and maintenance tips to ensure fluid quality in automotive and heavy-duty applications. Joe emphasizes the need for education and proper maintenance to prevent system failures and maintain vehicle efficiency.
Jennifer Filzen explores the “PASTA Method,” a business management approach focusing on company culture and employee engagement. Praise your employees, Ask them for input, Share information, Trust them to do the right thing, and Allow them to act upon their instincts.
A personal story from Jennifer’s Rome, Italy visit illustrates the method’s principles in action, emphasizing exceptional customer service and the importance of standard operating procedures. The episode highlights the importance of a positive work environment for business.
Recorded Live at the 2024 MACS (Mobile Air Climate Systems) Training Event & Trade Show, Carm Capriotto discusses the automotive air conditioning industry with Peter Coll and Pioneer Award Winners Larry Hays, and Tom Massey. They explore the evolution of air conditioning systems, the importance of collaboration, and the role of MACS in advancing the industry.
Recorded at MACS (Mobile Air Climate Systems) 2024 Training Event & Trade Show, Frank Woodson from Gates discusses the importance of proper vehicle maintenance, focusing on water pump failures and electrolysis in cooling systems. Frank explains that 70-72% of water pump failures are due to weep leaks from seal failure, often caused by neglected coolant. The episode highlights the significance of thorough diagnostics and maintenance to avoid unnecessary repairs and ensure vehicle reliability.
Recorded Live from MACS (Mobile Air Climate Systems Association) 2024 Training Event & Trade Show, shop owner and MACS board member Tim Iezzi discusses his family’s legacy in the business and his passion for air conditioning and being a perpetual student. Tim also shares his experiences in working alongside other local shops, particularly when specialized services are required. This spirit of mutual support and knowledge exchange is what propels the industry forward, ensuring that we all benefit from shared wisdom.
Industry experts discuss the future of the automotive industry, focusing on training, technology, and business strategies. They explore the importance of simplifying communication, utilizing video content for customer education, and the benefits of in-person versus virtual training. The panel also discusses the challenges of management training and the need for a holistic approach to business issues, emphasizing collaboration and a positive company culture. The episode provides insights into adapting to economic changes and fostering industry growth through shared knowledge and experiences.
Live from MACS (Mobile Air Climate Systems) 2024 Training Event & Trade Show, Michael Ingvardsen discusses the evolution of thermal heat management, the importance of training, and the challenges of new refrigerants. Michael emphasizes the need for compatibility between components and refrigerants, and the role of distributors in ensuring product reliability. The episode highlights the complexity of modern air conditioning systems and the value of specialized knowledge in the field.
Insights to the Vision Hi-Tech & Expo 2024 Class “Which Scan Tool Should I Buy?” on Thursday, February, 29, from 1pm-5pm. Our panel discusses the importance of tailoring scan tool recommendations toa technician’s specific needs, including the car lines they work on, their budget, and the features they require. Don’t sit on the value of seeking advice from experienced users and trainers to make informed decisions.
Through role-playing exercises, our panel demonstrates different approaches to selling and communicating with customers. They emphasize the importance of understanding customer needs, building rapport, and being direct when necessary. The discussion covers the significance of tone, trust-building, technical knowledge, and authenticity in customer interactions. The episode concludes with a focus on continuous learning and the value of a supportive work environment.
There is no getting around the importance of training and mentorship in the automotive service repair industry. A strong commitment to training provides many long-term benefits for business growth. A collaborative approach to learning is encouraged, creating in-house experts and fostering a culture of continuous improvement. Brandon advocates for staying technologically updated and customer-focused to ensure business success. The episode underscores training’s vital role in enhancing customer service and business success.
The Value Paradox: We all want top-notch service without the hefty price tag. However, quality comes at a cost. Andy Bizub explores this conundrum and how it mirrors the choices we make. Consumers often face a choice between the cheapest and the luxurious with little interest in the middle ground. This observation sparked a conversation about how the automotive industry can apply this pricing strategy to their businesses. Remember, it’s not just about the price; it’s about the value and experience you provide.
Customer Relationship Management (CRM) systems are more than just tools; they are the lifeline of customer engagement and business growth.
Explore strategies for identifying and re-engaging lost customers, adapting CRM practices to changing customer behaviors, and personalizing communication.
A reflection on the rewards that come from the challenges of parenting and leadership. The joy lies in witnessing individuals—be they our children or our employees—discover and develop their passions and talents. As leaders and parents, our greatest contribution is to offer guidance and support, fostering an environment where intrinsic motivation and self-assessment can flourish.
Bill Nalu uncovers the essence of effective parenting and leadership lies in the ability to inspire and guide without overshadowing the individual journeys.
Discover how “reserving” a service advisor’s time, not just the bay, can transform your client relationships and service quality.
Learn about the rise of virtual service advisors and how they’re reshaping the industry.
Find out how a well-trained reservationist can boost your shop’s efficiency and profitability.
Explore: Strategies for pricing diagnostics and labor based on vehicle type, customer segment, and job complexity.
Discover: The importance of understanding financial metrics, collaborating with service advisors and technicians, and providing exceptional customer experiences to justify premium labor rates.
Chris Lawson discusses the Technician Attraction Blueprint, a strategy for automotive shops to attract and retain technicians by focusing on respect, growth, and money. Lawson’s blueprint, derived from extensive industry questions, helps shop owners self-assess and troubleshoot hiring issues.
If you’re ready to transform your shop into a magnet for top talent and create an environment where technicians thrive, then you won’t want to miss this!
Explore the challenges and benefits of mobile mechanics, Jesse’s future ambitions for a physical shop, and the value of mentorship in the automotive industry.
Jesse explains his transition to full-time mobile work, his marketing strategies, and customer service approach. He also touches on the logistics of mobile operations, from tools to working in various locations.
It’s time to find the hidden costs of ‘busyness’ in auto repair shops. It’s not just about the work you do; it’s about the work you’re actually getting paid for. Measuring technician productivity is crucial – because if you’re not measuring it, you can’t manage it. It’s a wake-up call for shops everywhere to stop leaving money on the table.
Can a break-up be the catalyst for an entrepreneurial leap? Find out during Shawn Gilfillan’s 20 questions in 30 minutes episode! Shawn also discusses the importance of a strong business culture, mentorship, and the joy of hobbies like aviation. Shawn shares strategies for managing gross margins and the significance of client experience.
Dave Schedin dives into the significance of emotional intelligence (EQ) in personal and professional development. He discusses how recognizing and managing emotions can lead to business success and shares how his own growth in EQ has helped his clients improve their businesses. The conversation covers the impact of fear and limiting beliefs on decision-making, the importance of stepping out of comfort zones, and the value of self-awareness.
Our panel of industry coaches highlight the importance of humility, self-awareness, and emotional intelligence in effective leadership. They share personal stories and insights on the transformative power of coaching, emphasizing the need for leaders to be approachable, own their mistakes, and foster a safe environment for growth. The conversation also touches on the significance of mentorship, asking questions, and guiding team members to find their own solutions. The panelists encourage embracing personal growth journeys and the role of coaching in unlocking individual potential, driving home the message that leadership is about empowering oneself and others to succeed.
Psychologist Dr. David Weiman discusses the psychology of change, why change is challenging for some, the various reactions people have, and strategies for leaders to manage and encourage change. Dr. Weiman advises over-communicating to reduce confusion, engaging with resistant team members, and implementing incremental changes using the Kaizen method. By understanding the psychology behind change, involving our teams in the process, and holding onto our core values, we can navigate the waters of innovation with confidence and purpose.
Ready to dive into the critical topics of safety and compliance within the automotive service aftermarket? Tom Herrmann shares valuable insights on maintaining a safe work environment, including hazard communication, safety data sheets, labels for chemicals, and the importance of employee training and clear safety policies. Tom emphasizes the role of safety as a form of salesmanship, advocating for selling the importance of safety to employees rather than focusing on potential fines and violations. The episode aims to instill a sense of responsibility in listeners, highlighting the importance of safety to prevent accidents and maintain a productive workforce.
Nichole Bennecoff and Tenise Chapman are steering the automotive conversation toward new horizons. We’re shifting gears to talk about the power of female presence in the industry, from technicians to service advisors, and the impact it has on businesses and customers alike. Nichole shares her success in creating a team dynamic that’s as inclusive as it is efficient. She’s proving that leadership knows no gender, and her approach is magnetizing more women to the field. Tenise drives home the importance of visibility. She’s out there in a rural setting, changing the landscape and inspiring the youth to dream of a career in automotive with Camp Drive, a two-day camp for kids ages 12-15.
We also touch on the art of customer service, crafting spaces that make everyone feel welcome, and the quest to bring more female technicians into the fold.
Dane and Cathy Bailey discuss their transition from a franchise to independent operators, the importance of trust and reputation, and their unique approach to customer relations. The Baileys emphasize the significance of creating a welcoming environment, particularly for female clients, and the role of personalized gestures like thank-you baskets and branded gifts in building lasting relationships. They also explore the parallels between the automotive and real estate industries, highlighting the importance of professionalism and quality service.
Oscar Gomez shares his transition from technician to educator, emphasizing the importance of foundational knowledge in the automotive field. Oscar discusses his teaching methods and the challenges of getting technicians to attend training sessions, revealing that many technicians are reluctant to seek further education because they don’t see personal financial benefits. Oscar’s commitment to education is evident in his offering of financial support for students and his passion for teaching, which extends to bilingual classes.
Tom Ham discusses the labor rate tracker tool, which can be found on the Automotive Management Network. The conversation includes the variability of labor rates among different types of automotive shops and across states and the influence of location and shop type on rates. Tom shares that the tracker has grown to 3,000 shops reporting their rates, providing a more comprehensive view of the market. The episode also covers the importance of having a labor rate that reflects a shop’s quality and customer trust. Find out why the labor rate tracker is a valuable tool for both shop owners and industry coaches to gauge market rates and inform business strategies.
Recorded Live at AAPEX 2023, industry mentors and students worked together to service, repair and donate a 2013 Ford Edge to a Veteren. The students share their experiences and aspirations in the industry, from welding to diagnostics. It was also a heartwarming experience to have the recipient of the donated vehicle, Savannah, present in the studio with us. Let’s continue to have a positive impact on the industry and inspire more support for young people to join.
Stan Stokes and Eric Renninger from Iron Fist Consultants discuss the evolving roles of service advisors in the automotive industry, the impact of COVID-19 on consumer behavior, and the role of technology. Gone are the days of going purely on gut feeling; today, maximizing conversion rates means utilizing every bit of data available. Operationalizing data and effective communication are fundamental aspects of a positive customer journey.
Joe Marconi discusses the importance of team collaboration, efficiency, and continuous training in the automotive industry. He highlights the need for effective leadership, a positive company culture, and sound systems and procedures to guide technicians and improve productivity. The conversation also covers the significance of accurate estimating and effective labor rates, the rising costs in various industries, and the importance of a positive and growth mindset in business.