FTR 062: Rena Rennebohm – Stop Hiring Me To Fix Your Business From the Front Counter

Rena Rennebohm is CEO and Creator of Empowered Advisor.

With over 20 years of experience in the automotive industry, Rena has always had a passion for helping people. As a Service Advisor, she found every way possible to improve and utilize her skills. Implementing new techniques with basic fundamentals gave Rena the ability to become one of the most sought after Trainers and Coaches in our field.

Dedicating her time training Service Advisors with one-on-one calls, webinars, and classes is what she lives for. With high energy and understanding, rapid and continued improvement has been shown across the board from her clients.

Listen to Rena’s previous episodes HERE.


Key Talking Points:

  • Stop hiring me to change your business. She is there to enhance customer service. Their business management profit issues need to be placed in the hands of a business coach
  • She is a change agent for the service advisor, not the business
  • Too much pressure on the advisor to change the business. Not their responsibility
  • This training will not change the core of the business
  • Service advisor coaches support the owner at their counter. A strong third party to drive sales results
  • Service advisor training can discover if the role is or isn’t right for them. Some leave and some are asked to leave because they cannot make the cut. Therefore the value of not keeping a marginal advisor on the counter. Rena sees the potential tenure (good fit) of the advisor within 30 -90 days
  • An owner can get into the way of training transfer because they get in the way of training and new systems 
  • Not enough shop owners are committed to this type of training
  • One on one service advisor training is relatively new. A weekly call brings up the accountability to the training and results  

  • A special thanks to Rena Rennebohm for her contribution to the aftermarket.
  • Books mentioned in the content library HERE
  • Leave me an honest review on iTunes. Your ratings and reviews really help and I read each one of them.
  • Email Carm HERE.



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This episode is brought to you by FlexCheck Auto Digital Vehicle Inspection Software.

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About the author, Carm Capriotto, AAP

Carm is the founder and host of the Remarkable Results Radio Podcast and the pioneer of automotive aftermarket podcasts. Carm calls on his years of experience in the aftermarket to bring engaging stories from his guests.

Listen to raw, unfiltered, honest, and sincere stories that include insights, trends, best practices, and expertise. Each interview brings an opportunity to learn one new thing through the stories of personal achievement. Many podcast guests tell their story of transformation from working in their business to working on it.

As host of over 1,000 episodes, Carm uses his enthusiasm and passion for the aftermarket especially the service sector to take his listeners on a journey showcasing successful service professionals’ paths to Remarkable Results. He also enjoys interviews with aftermarket industry thought leaders who bring their industry perspectives to his listener.

Follow the podcast on your favorite podcast listening app and always listen to learn just one thing!