I recently saw a Lexus commercial that was themed ‘Mastering’.

If you are like me and look outside the box to become inspired and insightful, what could you do with the word Mastering? How could you bring that to your culture? How could you make it part of your customer experience or messaging?

If and only if you do the type of work and provide the type of customer experience that would be masterful, how would you speak to it? How could it reflect on the pride you have in your people and business? 

I’m not suggesting you copy what Lexus is doing, but they are getting this word out to their customers and potential customers that what they do is masterful.

About the author, Carm Capriotto, AAP

Carm is the founder and host of the Remarkable Results Radio Podcast and the pioneer of automotive aftermarket podcasts. Carm calls on his years of experience in the aftermarket to bring engaging stories from his guests.

Listen to raw, unfiltered, honest, and sincere stories that include insights, trends, best practices, and expertise. Each interview brings an opportunity to learn one new thing through the stories of personal achievement. Many podcast guests tell their story of transformation from working in their business to working on it.

As host of over 1,000 episodes, Carm uses his enthusiasm and passion for the aftermarket especially the service sector to take his listeners on a journey showcasing successful service professionals’ paths to Remarkable Results. He also enjoys interviews with aftermarket industry thought leaders who bring their industry perspectives to his listener.

Follow the podcast on your favorite podcast listening app and always listen to learn just one thing!