I recently saw a Lexus commercial that was themed ‘Mastering’.
If you are like me and look outside the box to become inspired and insightful, what could you do with the word Mastering? How could you bring that to your culture? How could you make it part of your customer experience or messaging?
If and only if you do the type of work and provide the type of customer experience that would be masterful, how would you speak to it? How could it reflect on the pride you have in your people and business?
I’m not suggesting you copy what Lexus is doing, but they are getting this word out to their customers and potential customers that what they do is masterful.