August is a great month to start setting your sights on Fall. Conferences, marketing, training, strategies for new business, and the like. It is also a perfect month to plan for October awareness month.
I would be hard-pressed to find someone who does not know that October is a pink month; breast cancer awareness month. Do you know that a grassroots effort started eleven years ago to raise money for a breast cancer vaccine? Yes, two independent automotive aftermarket shops, discovered in their own back yard, in Clevland, a researcher working on a breast cancer vaccine. Imagine!
Leigh Anne Best and Laur Frank never looked back. Their commitment from day one was that every penny earned on this program goes to breasts cancer vaccine research. I think we’ve been schooled on the power of vaccines of late.
We’ll there are huge reasons to celebrate these efforts over the years. The great news is that bedside trials will begin in September. More great news the industry has raised more than $1.1 Million dollars for this research.
We all know people who have been affected by breast cancer. So in an attempt to keep this short I’m asking that you participate in this industry-specific cause and engage your community and customer base to help bring this vaccine to reality. Go to brakesforbreasts.com. Do this because you want to make a difference.
Last Wednesday we broadcast a show featuring the founders, the researcher and shop owners and support people who have contributed their monies and time to this cause. Watch here. They couldn’t be prouder. Please consider your role in this. If you own a shop or know someone who does, please pass this along.
Always grateful for your support and friendship,
Carm
About the author, Carm Capriotto, AAP
Carm is the founder and host of the Remarkable Results Radio Podcast and the pioneer of automotive aftermarket podcasts. Carm calls on his years of experience in the aftermarket to bring engaging stories from his guests.
Listen to raw, unfiltered, honest, and sincere stories that include insights, trends, best practices, and expertise. Each interview brings an opportunity to learn one new thing through the stories of personal achievement. Many podcast guests tell their story of transformation from working in their business to working on it.
As host of over 1,000 episodes, Carm uses his enthusiasm and passion for the aftermarket especially the service sector to take his listeners on a journey showcasing successful service professionals’ paths to Remarkable Results. He also enjoys interviews with aftermarket industry thought leaders who bring their industry perspectives to his listener.
Follow the podcast on your favorite podcast listening app and always listen to learn just one thing!
