Differentiate with Video [THA 299]
They say a picture is worth a thousand words, but what about video? Video content has taken our world by storm, and if you’re not doing videos for your shop, you are behind. Keep listening to find out how to differentiate yourself from other shops using authentic stories from your customers and employees.
Watch the Episode on YouTube
Patrick Egan, Spark Interactive
Karim Morsli, Winkler Automotive Service, Gaithersburg, MD. Listen to Karim’s previous episodes HERE
Eric Sevim, A Plus Japanese Auto Repair, San Carlos, CA.
Key Talking Points
- The importance of using video on your careers page and in recruiting efforts to let prospective new hires hear straight from your current team why it’s the best place to work and why they should work there too.
- Creates familiarity before a customer walks into your shop- creating bonds of trust
- Content that is available and working for you 24 hours a day
- Let your passion show in the video
- Make a list of your songbird customers to be involved in the video and ask customers that are dropping off (in the morning)
- Videos are sharable with family and friends and help promote your business
Connect with the Podcast
Check out today’s partners:
Shop-Ware: More Time. More Profit. Shop-Ware Shop Management getshopware.com
Delphi Technologies: Keeping current on the latest vehicle systems and how to repair them is a must for today’s technicians. DelphiAftermarket.com
About the author, Carm Capriotto, AAP
Carm is the founder and host of the Remarkable Results Radio Podcast and the pioneer of automotive aftermarket podcasts. Carm calls on his years of experience in the aftermarket to bring engaging stories from his guests.
Listen to raw, unfiltered, honest, and sincere stories that include insights, trends, best practices, and expertise. Each interview brings an opportunity to learn one new thing through the stories of personal achievement. Many podcast guests tell their story of transformation from working in their business to working on it.
As host of over 1,000 episodes, Carm uses his enthusiasm and passion for the aftermarket especially the service sector to take his listeners on a journey showcasing successful service professionals’ paths to Remarkable Results. He also enjoys interviews with aftermarket industry thought leaders who bring their industry perspectives to his listener.
Follow the podcast on your favorite podcast listening app and always listen to learn just one thing!