Marketing VS Branding: Explained [THA 415]

Thanks to our Partners, NAPA TRACS, and Today’s Class

Shop owner Andy Bizub, CEO of Midwest Performance Cars, shares how collaborating with designer Pam Esposito transformed his company’s branding and communication strategies. Pam, with over 25 years of experience, explains the difference between branding and marketing, emphasizing emotional connections and authenticity. The episode highlights the importance of consistent, meaningful branding and the long-term benefits of investing in a strong brand identity.

Andy Bizub, Midwest Performance Cars, Chicago and Northbrook, IL.  Andy’s previous episodes HERE.

Pam Esposito, Esposito Design

Show Notes

• Watch Full Video Episode
• MACS Training Event & Trade Show, Jan 30 – Feb 1, Orlando, FL: https://macsmobileairclimate.org/
• Understanding Branding vs. Marketing (00:03:02)
• The Role of a Brand Steward (00:04:47)
• The Impact of Strong Branding (00:05:04)
• The Art of Communication in Branding (00:06:58)
• User Experience in Branding (00:09:33)
• Building Trust Through Reporting (00:10:58)
• Creative Presentation of Company Achievements (00:11:26)
• Authenticity in Branding (00:13:09)
• Using Stock Imagery Effectively (00:14:09)
• The Importance of Direct Mail (00:20:22)
• The Importance of Long-Term Advertising (21:32)
• Branding for All Makes and Models (21:44)
• Innovative Advertising Strategies (22:59)
• Avoiding Discount-Driven Marketing (24:10)
• Educating Customers on Service Quality (25:21)
• Creative Risks in Advertising (27:15)
• Highlighting Female Talent in Branding (29:13)
• The Power of Strong Visuals (30:08)
• Teaching Design Principles (30:31)
• Real-World Applications in Design Education (32:33)
• The Value of Good Design (35:03)
• Investing in Quality Branding (36:15)

Thanks to our Partner, NAPA TRACS

NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/

Thanks to our Partner, Today’s Class

Optimize training with Today’s Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today’s Class on the web at https://www.todaysclass.com/

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The Aftermarket Radio Network: https://aftermarketradionetwork.com/

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix – Auto Shop Coaching. https://chriscotton.captivate.fm/

Speak Up! Effective Communication with Craig O’Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/

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