RR 121: Nikki Ayers from Ayers Automotive

Nikki Ayers and her husband Robert have been shop owners for 38 years.Ayers Automotive Logo They own Ayers Automotive in Santa Barbara, CA with locations in Chipala and Anacapa.  Robert was a Jaguar tech when they decided to go into business for themselves. Nikki shares the big risk they took with their first building and how after being in business for just six months had to find a new place; many entrepreneurs can relate to this story.

Best Advice
Nikki got the best advice of her career from her grandmother that continues to pay dividends today. Learn what that advice was that changed the business.

A general repair shopAyers Automotive 3
Ayers Automotive also works on all makes and models to include Hybrids and Diesels. Nikki likes to say they are the ‘Dealer Alternative’. Get her perspective on how she manages that strategy.

Female Interns
She has had success having female interns and says that the female perspective is so much different than the male perspective when it comes to the empathy for the customer. See video below on one of Nikki’s interns.

Why Listen! We covered a lot of ground in this episode from:Ayers Automotive 1

Her biggest ‘do over’; what’ she would like to go back and do better or differently.

Her perspective on Digital Vehicle Inspections and the perception of the customer.

Their comprehensive technician training commitment. Listen to what it entails.

Robert goes to Sacramento
Robert, recently testified in Sacramento on vehicle data ownership; Nikki shares her view on data and telematics. She also has a strong perspective on the ‘alleged technician shortage’.

Ayers Automotive was the first California shop to implement the Family Service Day program. See picture above and hear Nikki talk about the successful event.


Enjoy video on female intern that Nikki spoke of in the episode:

This episode is brought to you by Episode Logo Sponsored By v1Federal-Mogul Motorparts and Garage Gurus. With brands like Moog, Felpro, Wagner Brake, Champion, Sealed Power, FP Diesel and more, they’re the parts techs trust.  For serious technical training and support – online, onsite and on-demand – Garage Gurus is everything you need to know. Find out more at fmmotorparts.com  and fmgaragegurus.com


Insider Enroll 1

About the author, Carm Capriotto, AAP

Carm is the founder and host of the Remarkable Results Radio Podcast and the pioneer of automotive aftermarket podcasts. Carm calls on his years of experience in the aftermarket to bring engaging stories from his guests.

Listen to raw, unfiltered, honest, and sincere stories that include insights, trends, best practices, and expertise. Each interview brings an opportunity to learn one new thing through the stories of personal achievement. Many podcast guests tell their story of transformation from working in their business to working on it.

As host of over 1,000 episodes, Carm uses his enthusiasm and passion for the aftermarket especially the service sector to take his listeners on a journey showcasing successful service professionals’ paths to Remarkable Results. He also enjoys interviews with aftermarket industry thought leaders who bring their industry perspectives to his listener.

Follow the podcast on your favorite podcast listening app and always listen to learn just one thing!