RR 211: Judi and Dana Haglin from Haglin Automotive

Judi and Dana Haglin owners of Haglin Automotive Inc. is a full-service auto repair shop in Boulder, CO specializing in preventative maintenance and vehicle repair. They’ve been leaders in the Boulder auto repair industry since 1981.

Judi and Dana have a super working relationship and they explain how that happens. There are certain rules that create harmony for them. They pay attention to details, share a core value; ‘Everyone Speaks’ that is part of their strong business culture.

They received Motor Age’s Top Shop honor in 2015. Key to their success is  they know their roles and together make a strong business owner. They say, “Fixing cars is secondary, we are primarily solving our customer’s problems”.

Dana was honored as the ASE / Car Quest Tech-Net Master Technician of the year in 2013. Haglin’s has been recognized by the Automotive Training Institute (ATI)  with many awards.

They are cutting edge with process and technology. Dana looks for every training opportunity he can find for his technicians and Judi zero’s in on Marketing. She love marketing but only if she can justify a strong ROI.

They love to find new ideas through networking and do it through their business coach, ATI, and through ASA Colorado and the Boulder Chapter.

Giving back to the community is extremely important to the Haglin’s. Over the years they have donated several vehicles to Justice High School for the highest achiever, and each spring have sponsored an Erie High School student to participate in the Hugh O’Brian Youth Leadership Camp.

Over the years, as their reputation for excellence grew and their customer base expanded, they moved in and out of several locations in Boulder. At their current location they have 12 bays, 11 lifts, an alignment rack and a cozy customer lounge.

Talking Points:

  • Uses Disney’s principles in their business
  • We care about our teams input
  • Dana takes care of the technician team.
  • Marketing is Judi’s Passion and keeps up with the ever changing challenge to find the right blend.
  • Looking at the difference between leader led and on-line courses in their training mix.
  • They got married, graduated college and started the business in the same year.
  • Just added Podium to their marketing efforts to help get 5 Star reviews.
  • They get about 10-12 new customers a week based on their Google Reviews
  • She sees Facebook as a conversation and will start
  • Will create her private you tube page to hold her video SOP manual on-line. (A new idea)
  • Looking at a telematic solution to engage their customer.
  • Secret on how they made sure they limited their conflicts as husband and wife shop owners. Their personalities are compatible.
  • Dana has been mentoring young technicians for years.
  • They dive in the Caribbean to relieve stress and Danna has his pilot license.
  • Active in the Boulder Chapter of ASA

Haglin Automotive Website

Haglin Business Profile:

Years in industry: 40
Years in business ownership: 36
Number of technicians: 5
Number of Lifts/Bays: 12
Days Open: Mon-Fri
Annual estimated volume: $1.75MM
Business Culture: It’s like coming home every day for both our employees and our customers.
Repair/Maintenance Split: 60/40
Average Technician Training Hours per Year: 40
Service Advisor Training Hours per Year: 40
% Training Type- Leader Led/On-Line/Lunch Learn Training: 75/15/10
ASE Blue Seal Shop: Yes
ASE Technician Certifications: 100% of their technicians have at least one ASE certifications
Industry involvement: ASA and ASE
Business Coach: ATI
Certifications: Dana has his ASE Master Technician and Service Consultant Cerfitications
Other honors: Dana and Judi are AMAM form AMi
DVI: Bolt On
Biggest Challenge: Changes in Technology
Supplier Marketing Program: Tech-Net

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About the author, Carm Capriotto, AAP

Carm is the founder and host of the Remarkable Results Radio Podcast and the pioneer of automotive aftermarket podcasts. Carm calls on his years of experience in the aftermarket to bring engaging stories from his guests.

Listen to raw, unfiltered, honest, and sincere stories that include insights, trends, best practices, and expertise. Each interview brings an opportunity to learn one new thing through the stories of personal achievement. Many podcast guests tell their story of transformation from working in their business to working on it.

As host of over 1,000 episodes, Carm uses his enthusiasm and passion for the aftermarket especially the service sector to take his listeners on a journey showcasing successful service professionals’ paths to Remarkable Results. He also enjoys interviews with aftermarket industry thought leaders who bring their industry perspectives to his listener.

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