RR 398: Shop Talk 9 – Hitting The Brick Wall – Business and Leadership Transformation

Corey Evaldi grew up in Buffalo, NY (Lackawanna). He owns Olmstead Auto Care, Olmstead Falls, OH. His dad had his own auto repair shop before Corey was even born. In 1988, he built the shop that is still in business today. As a kid, Corey grew up in the house next door to the family garage. The older he turned, the more interested he became in the shop and cars in general. By the age of 12, he began working for his dad. The 1st week he worked there, he would come in whenever he felt like. On Friday his pay was less than half of what was agreed upon and his dad simply said: “you didn’t come in on time”. Never was he late again.

He started to enjoy the electronics and troubleshooting of vehicles really young. During his junior and senior year of high school, He went to Potter Road Career and Technical Center and took the Automotive programs. His senior year had an automotive competition at ECC, local community college. He and his partner won 1st place in the competition and were awarded full-tuition scholarships to various schools. They both ended up choosing Ohio Technical College. 

Job hunting landed him at a gas station attendant position at BP. After 6 months or so, his manager told him he knew someone that had a garage that was looking for some help. That brought Corey to Olmsted Auto Care. From 2006 to 2014, he worked his way up from lube tech, to the service tech, to lead diagnostic tech. At that point, he was looking for his next step. He left Olmsted Auto Care to build a relationship with another shop owner who was looking to sell his business in the next few years. After 6 months or so the partnership at Olmsted Auto Care was no more and the partner left with the business was looking to retire. His feelings for Olmsted Auto Care were still pretty strong so he agreed with the owner to return as shop manager until a Buy-Sell Agreement would be done.

In 2015 he returned and was overwhelmed with the responsibilities of running a shop. he was a technician, service writer, accountant, clean up person, the fireman that extinguished fires all over. Beginning of 2016, he and his wife expected their 1st child. He could not keep doing what he was doing. He produced 40% of the billed hours out of 4 techs. He looked for help. Found a coaching firm that really showed him what a business owner looks like. After implementing the changes, there was extreme pushback from the existing crew. After standing firm on most things, change over was inevitable.

Most of Corey’s employees he has now had only been with him 3 years. At this point, he still needed more help with the business. Dave Justice from RSOT knew his now business partner and talked with us on joining RSOT. They agreed and was the best decision yet. He learned how to behave like a professional; helping him become a better leader every day. They implemented different marketing strategies, SOPs, learned how to measure and manage KPIs. Now Corey has a great team that is behind him and the decision he brings to the table. They are currently looking to add another bay. Eventually, Corey would like to grow to multiple locations.

Chris Machado

  • Grew up in the dairy industry
  • 1987 could not weather. Bellyup.
  • Started buying and selling hay.
  • After college. Commodity sales. Diesel trucks.Been around diesel trucks.
  • Always used an outside shop.
  • He came to work in 2005
  • Other ways to maintain the fleet.
  • He had an idea to build a business out of this.
  • To prove he started with his dads fleet.
  • 2012Started developing Circle M Truck and Automotive
  • Not a tech by trade.
  • Selling his business.
  • 2016Built up to 7 techs
  • The 5-year goal was to have 10 techs
  • Had to learn how to run the business better
  • Had to understand production and he reaches out to his NAPA people
  • Measure and manage his labor.
  • LPM. Labor Profit Management
  • He implemented in June 2016Within 2 weeks he had a grip.
  • Peace of mind.
  • He started to tweak the bus and fine-tuned.
  • Repair shop of tomorrow has been great
  • They are being molded into strong business people
  • Tripled in size revenue
  • Increased net profits.

Key Talking Points

  • Chris Machado became a master recruiter instead of master techniciansHe had to re-engineer what he had to do for his people. He realized his people were just not a number.
  • Chris had to strengthen his bottom line so he could build his pay and program. His benefits package is worth $14.50 per hour.
  • Chris is using radio besides social media to recruit. He is always recruiting.
  • Chris hit his brick wall. H says everything was in need of ‘repair’; the full spectrum: sales, costs, profit, people, techs, QC, comebacks
  • Corey’s transformation included working with his team to understand his goals and changes. He did have resistance. He realized that the business was running him.
  • A big change was a hybrid change to individual compensation.
  • It is in his blood to be in the bays, but he causes more havoc when he is there.
  • He loves perfection and is addicted to winning.
  • Entreleadership from Dave Ramsey is a favorite book
  • Holds meetings with his people where their input is critical to the running of the business.
  • Corey has taken on an apprentice.
  • We all must dedicate some time to support education
  • Will create a tool allowance based on continuous technician education and ASE Certificates.
  • Chris likes to lead his life with no excuses.Use your energy to help people.
  • He believes his generosity, kindness and his willingness to listen are his strong leadership traits.
  • He has created a family culture with a strong vision.
  • His family culture is work. It makes them feel good.
  • A huge learning curve when they audited a shop on their recent trip to St. Louis. See Shop Tour Academy Episode 092- HEREThey looked at all aspects of the shop visit.
  • Allowed 8 hours on day one and then 4 hours the next day to discuss
  • All areas of the shop were visited


  • Thanks to Chris Machado and Corey Evaldi for their contribution to the aftermarket’s premier podcast.
  • Link to the ‘BOOKS‘ page highlighting all books discussed in the podcast library HERE. Leaders are readers.
  • Leave me an honest review on iTunes. Your ratings and reviews really help and I read each one of them.


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This episode is brought to you by AAPEX, the Automotive Aftermarket Products Expo. AAPEX represents the $740 billion global automotive aftermarket industry and has everything you need to stay ahead of the curve. With 2,500 exhibiting companies, you’ll see the latest products, parts and technologies for your business. The event also offers advanced training for shop owners, technicians, warehouse distributors (WDs) and auto parts retailers, as well as networking opportunities to grow your business. AAPEX 2019 will take place Tuesday, Nov. 5 through Thursday, Nov. 7, at the Sands Expo in Las Vegas. More than 48,000 targeted buyers are expected to attend, and approximately 162,000 automotive aftermarket professionals from 135 countries are projected to be in Las Vegas during AAPEX 2019. For information, visit aapexshow.com


About the author, Carm Capriotto, AAP

Carm is the founder and host of the Remarkable Results Radio Podcast and the pioneer of automotive aftermarket podcasts. Carm calls on his years of experience in the aftermarket to bring engaging stories from his guests.

Listen to raw, unfiltered, honest, and sincere stories that include insights, trends, best practices, and expertise. Each interview brings an opportunity to learn one new thing through the stories of personal achievement. Many podcast guests tell their story of transformation from working in their business to working on it.

As host of over 1,000 episodes, Carm uses his enthusiasm and passion for the aftermarket especially the service sector to take his listeners on a journey showcasing successful service professionals’ paths to Remarkable Results. He also enjoys interviews with aftermarket industry thought leaders who bring their industry perspectives to his listener.

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