Stop Being Afraid – Bryan Gossel [RR 517]

Bryan Gossel, BG Automotive, Fort Collins, CO. Brian’s Previous Episodes HERE.

Key Talking Points:

  • Started as technician and service writerNo structure, education, or much training from shop owner
  • Owner didn’t see value in outside training
  • Bryan exemplified natural leadership, intuition and communication 
  • Partnered together to also buy motorcycle parts and accessory business- had to shut down in 2001 
  • Worked in european shop as technician across street  
  • Stopped being afraidWanted to become shop owner- bought business and is now a multi shop owner
  • Worked 6am-6pm, ate dinner with family then went back to shop from 9pm-3am for years 
  • Signed up for ATI training program- changed business (margins and labor rates), still part of program
  • Struggled hiring at first- trial and error, now has hiring manager Phil that fills in his weaknessesIf employees don’t know they’re getting let go then you failed as manager- write employees up, hold them accountable, should never be surprised 
  • Hard letting go of day to day technician duties- has right team in place to work on business   
  • AdviceListen sooner, pay attention and implement what you learn
  • If you’re not changing you’re not growing, if you’re not growing you’re dying


  • Thanks to Bryan Gossel for his contribution to the aftermarket’s premier podcast.
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About the author, Carm Capriotto, AAP

Carm is the founder and host of the Remarkable Results Radio Podcast and the pioneer of automotive aftermarket podcasts. Carm calls on his years of experience in the aftermarket to bring engaging stories from his guests.

Listen to raw, unfiltered, honest, and sincere stories that include insights, trends, best practices, and expertise. Each interview brings an opportunity to learn one new thing through the stories of personal achievement. Many podcast guests tell their story of transformation from working in their business to working on it.

As host of over 1,000 episodes, Carm uses his enthusiasm and passion for the aftermarket especially the service sector to take his listeners on a journey showcasing successful service professionals’ paths to Remarkable Results. He also enjoys interviews with aftermarket industry thought leaders who bring their industry perspectives to his listener.

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