Hiring Superstars with Jerry Kezhaya and Dr. Laura Shwaluk [RR 594]

Jerry Kezhaya from The Auto Shop in Plano Texas has been in business since 1981. Plano is a northern suburb of Dallas with a population on 280,000. According to Jerry, it is the top growing county in the US. His 35,000 sq. ft. shop has 21 lifts with two flats per lift.

Jerry is a business coach and prides himself for getting out of the shop between 80 and 120 days a year to work with clients, attends seminars and enjoys wine. Listen to Jerry previous episodes HERE.

Dr. Laura Shwaluk has a Bachelor of Science in the field of Cellular, Molecular, and Microbial Biology and a doctorate in Chiropractic with certificates in neurology, applied kinesiology, nutrition, and functional endocrinology. She practiced wellness and functional medicine in Texas for 20 years and is the author of three books.

Laura is happily married and devoted to the love of her life, Jerry Kezhaya. Together they manage The Auto Shop and Business Builders Mentor and Mastermind USA. Her specialized business interests are in accounting, operational systems, and people management. Her passion is to help entrepreneurs accelerate their business and open the doors of mental blocks that prevent them from succeeding. Listen to Laura’s previous episodes HERE.

Key Talking Points:

  • Hiring superstarsContrary to the common misconception, good people aren’t hard to find when you know how to do it and you’re a good employee
  • Ability to grow business correlates to ability to delegate 
  • When testing professional detectives on hiring 50% of the time they make wrong choice  
  • Why do we have employees?.Do the things we don’t want to do .
  • Do the things you can’t do (bookkeeping etc)
  • Problems when hiringTolerating mediocre employees because you think good people are too hard to find
  • Hiring the wrong person is a very expensive mistake- cost 4x annual salary in first 6 months  
  • Standard interview- looking at resume, call candidates to come in and schedule roughly an hour with each. Out of 12 only 4 might show up.
  • Hire based on how they “seem” in your personal opinion (good attitude, enthusiastic etc)  
  • Effective hiring system for CSR and marketing help- naturally filter candidates  Clear job description
  • Create outgoing message for anyone that wants to apply- number to call with voicemail about who you are, what you’re looking for, what you’re not looking for (hosted numbers) 
  • Once they leave a message you can login and listen through phone messages quickly
  • Effective hiring system for technicians Posting ad on Indeed starts on top then after a month it’ll become buried- repost new ad
  • Call and talk directly to owner- find out why are you leaving current position, where are you currently working, where do you live, are you accepting unemployment etc 
  • Interview with owner and team- walk through shop together 
  • Effective firingKnow your state regulations  
  • Example Texas- must have cause for firing
  • Premade forms for writing someone up- communication form (expectations for performing job) to be signed by employer and employee and have copy. Firing form- (white, yellow, pink) written warning, final and copy for files/unemployment. Documenting is key , have witness in room and record it  
  • Fire fast, hire slow


  • Thanks to Jerry Kezhaya and Dr. Laura Shwaluk for their contribution to the aftermarket’s premier podcast.
  • Link to the ‘BOOKS‘ page highlighting all books discussed in the podcast library HERE. Leaders are readers.
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This episode is brought to you by AAPEX, the Automotive Aftermarket Products Expo. AAPEX represents the $740 billion global automotive aftermarket industry and has everything you need to stay ahead of the curve.  The Virtual AAPEX Experience 2020 is in the record books. Virtual AAPEX lived up to presenting leading-technical and business management training from some of the industry’s best and brightest. Now set your sights on the homecoming in Las Vegas in 2021. Mark your calendar now … November 2-4, 2021, AAPEX // Now more than ever.

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About the author, Carm Capriotto, AAP

Carm is the founder and host of the Remarkable Results Radio Podcast and the pioneer of automotive aftermarket podcasts. Carm calls on his years of experience in the aftermarket to bring engaging stories from his guests.

Listen to raw, unfiltered, honest, and sincere stories that include insights, trends, best practices, and expertise. Each interview brings an opportunity to learn one new thing through the stories of personal achievement. Many podcast guests tell their story of transformation from working in their business to working on it.

As host of over 1,000 episodes, Carm uses his enthusiasm and passion for the aftermarket especially the service sector to take his listeners on a journey showcasing successful service professionals’ paths to Remarkable Results. He also enjoys interviews with aftermarket industry thought leaders who bring their industry perspectives to his listener.

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