EOS Part 2: Vision with Barry Barrett [RR624]

EOS Part 2: Vision with Barry Barrett [RR624]

Part 2 of a 7 part series.

Barry Barrett, a Certified EOS Implementer

As an EOS Implementor in his company, Business With Purpose brings dedicated support to Leadership and Sales teams in all types of organizations, helping them structure the six key components of their business to make it operate with the best processes for their specific industry, using the EOS Model.

Barry’s energy is contagious no matter if he is in a session with a client, giving a keynote address, or rolling up his sleeves in a workshop. Barry is a business coach with his positive mental attitude, incredible work ethic, and determination for excellence, his results-oriented approach is matchless.

Barry is driven, caring, and passionate; traits that he uses to help his clients grow their businesses in a positive way. Find Barry’s other episodes HERE.

Key Talking Points:

  • VisionFor every 7 visionaries, there is 1 integrator- that 1 integrator will take your business to the next level. 
  • Visionaries need integrators, integrators don’t need visionaries to be successful 
  • “Rocket Fuel”- Gino Wickman and Mark Winters- Visionary and integrator relationship 
  • Answer 8 questions in EOS to obtain your vision for the future (what are your core values, what is your core focus, what is your 10-year target, what is your marketing strategy, what is your 3-year picture, what is your 1-year plan, what are your rocks, what are your issues?) Answering the 8 questions comes from your team members as a collective group- employees buy into your business. Change “I” thinking to “we” thinking. 
  • Core values exist in your organization they just need to be discovered. Starts with the business owner but includes the entire team.Integrity as an owner- integrate what you say with what you do
  • Core focus- why and whatWhy-purpose, cause, and passion
  • 10-year target- large goal, chase the horizonEnergize yourself and others around you
  • Chase the lion, don’t run from it
  • Marketing strategy- Marketing is “catching ears and eyeballs,” sales is “converting once they are caught.”
  • “This list”- target marketing for best customers (geographic, demographic, psychographic) 
  • 3 uniques about your business- start by asking your customers. What do they want? What would they say about you?
  • 3-year pictureHas revenue/profit/measurables
  • What does it look like? 
  • 1-year planWhat must happen THIS year to hit the 3-year picture and 10-year target?
  • Actual goals 
  • RocksBig things that must get done in 90 days in order to hit 1-year plan
  • How do you add rocks, pebbles, sand, and water to a bowl as full as possible? If you add rocks, pebbles, and water first then sand last the water will overflow. The rocks in the bowl are the most important.
  • 90% of people live each day in the “important urgent” category and barely spend time in “important and not urgent.” Leadership is “important and not urgent” because you are working on your business instead of in your business. 
  • Issue list VTO- big issues that can’t be handled this week or next week or next 90 days
  •  Level 10 
  • Shared by allShare once a quarter with your entire team- where the business is, where it is going and how to get there. 


  • Thanks to Barry Barrett for his contribution to the aftermarket’s premier podcast.
  • Link to the ‘BOOKS‘ page highlighting all books discussed in the podcast library HERE. Leaders are readers.
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This episode is brought to you by AAPEX, the Automotive Aftermarket Products Expo. AAPEX represents the $740 billion global automotive aftermarket industry and has everything you need to stay ahead of the curve.  The Virtual AAPEX Experience 2020 is in the record books. Virtual AAPEX lived up to presenting leading-technical and business management training from some of the industry’s best and brightest. Now set your sights on the homecoming in Las Vegas in 2021. Mark your calendar now … November 2-4, 2021, AAPEX // Now more than ever.

This episode is brought to you by Shop-Ware Shop Management. It’s time to run your business at its fullest potential with the industry’s leading technology. Shop-Ware Shop Management will increase your efficiency with lightning-fast workflows, help your staff capture more sales every day, and create very happy customers who promote your business. Shops running Shop-Ware have More Time and generate More Profit—join them! Schedule a free live demonstration and find out how 30 minutes can transform your shop at getshopware.com/carm

About the author, Carm Capriotto, AAP

Carm is the founder and host of the Remarkable Results Radio Podcast and the pioneer of automotive aftermarket podcasts. Carm calls on his years of experience in the aftermarket to bring engaging stories from his guests.

Listen to raw, unfiltered, honest, and sincere stories that include insights, trends, best practices, and expertise. Each interview brings an opportunity to learn one new thing through the stories of personal achievement. Many podcast guests tell their story of transformation from working in their business to working on it.

As host of over 1,000 episodes, Carm uses his enthusiasm and passion for the aftermarket especially the service sector to take his listeners on a journey showcasing successful service professionals’ paths to Remarkable Results. He also enjoys interviews with aftermarket industry thought leaders who bring their industry perspectives to his listener.

Follow the podcast on your favorite podcast listening app and always listen to learn just one thing!