Fernando Osorio– Attended automotive tech school in high school and attended Nashville Auto Diesel College followed by a scholarship program with BMW of North America. Started career at Braman BMW in West Palm Beach, FL. After several years as a service technician, Fernando was promoted to shop foreman, a position where he managed a team of 10 technicians and had the responsibility to communicate directly with regional engineers. After he parted ways with Braman BMW, he started Milestone Motors with his brother Jonathan.
Key talking points
- Journey to the World Cup and backFernando wanted to take 35 days off to attend the world cup and got denied, so quit his job as a BMW master technician
- Jonathan was working with Dad at the time as a freelancer
- After the world cup they decided to go into business together in late 2019- service BMW and mini coopers
- The purpose of starting a business was to have financial freedom
- Friend and mentor, Martin, from BMW dealership that had left and started own shop, had been an asset to both brothers in beginning- never saw them as competition, always willing to offer advice
- Invited Fernando and Jonathan to SMART Group meeting- “revolutionary fountain of information”
- First SMART Group meeting everyone shares their numbers- both brothers sat in awe
- Fernando and Jonathan have a huge advantage- building the business right from the ground up with the help of the SMART group
- Kidney failure
- Jonathan became suddenly very sick and after testing was told both kidneys were failing at 29 years old during the beginning of the pandemic
- Had surgery for dialysis- had to do 9 hours of dialysis every day for 5 weeks
- Fernando was matched to donate his kidney
- Shop closed down in April 2020- began quarantining and received kidney transplant in May 14th
- After 6 months of recovery, the shop reopened
- Future goals and advice
- Compete with European dealerships in the area and want 10 bay building
- Continue with education and join networking groups
- Continue to delegate, scale, have systems in place, and earn financial freedom
- Thanks to Fernando and Jonathan Osorio for their contribution to the aftermarket’s premier podcast.
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