EOS Part 6 – Process with Barry Barrett [RR 657]

Barry Barrett, a Certified EOS Implementer

As an EOS Implementor in his company, Business With Purpose, brings dedicated support to Leadership and Sales teams in all types of organizations, helping them structure the six key components of their business to make it operate with the best processes for their specific industry, using the EOS Model.

Barry’s energy is contagious no matter if he is in a session with a client, giving a keynote address, or rolling up his sleeves in a workshop. Barry is a business coach with his positive mental attitude, incredible work ethic, and determination for excellence, his results-oriented approach is matchless.

Barry is driven, caring, and passionate; traits that he uses to help his clients grow their businesses in a positive way. Find Barry’s other episodes HERE.

Key Talking Points

  • Processes- often the most neglected of the key components of EOS. Documenting doesn’t have to involve every single detail. No more than 5 pages, 1 page is ideal. Delegate and elevate to someone’s genetic encoding. Also helps with scaling the business to multiple locations.
  • 20% documented, 80% follow by all- don’t expect to follow 100%, you’ll end up frustrating everyone. Rigidity is the enemy of production- need flexibility.   
  • Scripts (professional presentation)- learn it word for word then can free up brain to think and listen to others
  • Example: Service advisor sales process- incoming call (what is the call trying to achieve? Get the right customer in, keep the wrong customer out. Use the presentation, get the key information, set a specific appointment, invite them in), reception, inspection, post-inspection presentation, reselling of value, 3-day call, 30 days follow up call 
  • “Systemize the predictable so you can humanize the exceptional.”  
  • Who should create the process? The people doing the process so they own it and have buy-in. They are also the most qualified since they do it every day.  
  • Core procedures- identify core processes, document, and package
  • Leadership team- IDS (identify discuss and solve) the procedures and train. 
  • Best way to get started? START! What are your top 20 processes? Don’t procrastinate. 
  • What do you learn from processes? Repeating multiple steps and inefficiencies .
  • EOS Life- do what you love, with the people you love, making huge impact, being properly compensated, and having time for other passions
  • Link to Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork HERE


  • Thanks to Barry Barrett for his contribution to the aftermarket’s premier podcast.
  • Link to the ‘BOOKS‘ page, highlighting all books discussed in the podcast library HERE. Leaders are readers.
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About the author, Carm Capriotto, AAP

Carm is the founder and host of the Remarkable Results Radio Podcast and the pioneer of automotive aftermarket podcasts. Carm calls on his years of experience in the aftermarket to bring engaging stories from his guests.

Listen to raw, unfiltered, honest, and sincere stories that include insights, trends, best practices, and expertise. Each interview brings an opportunity to learn one new thing through the stories of personal achievement. Many podcast guests tell their story of transformation from working in their business to working on it.

As host of over 1,000 episodes, Carm uses his enthusiasm and passion for the aftermarket especially the service sector to take his listeners on a journey showcasing successful service professionals’ paths to Remarkable Results. He also enjoys interviews with aftermarket industry thought leaders who bring their industry perspectives to his listener.

Follow the podcast on your favorite podcast listening app and always listen to learn just one thing!