George Zeeks, Director of Member Services, ATI
Key Talking Points
- Most shop owners want a manager that will take over everything- how do you groom/grow/mentor that person? What are the traits needed? You can’t buy your freedom, you have to grow it.
- Potato metaphor- 1 potato can be anything if you know what to do
- Manage instead of mentoring- “owners love the thought of the manager.” You can’t hire the perfect manager. Your business model can be completely different than what they are used to.
- Retail Manager (providing the experience for the customers, is the shop clean? Is the coffee ready? High level of attention to detail, the brand of the business), Sales Manager (responsible for sales, scheduling, comebacks, managing the flow during the day), Production Manager (understand capacities of employees and continue to grow them, the chess master, tracking hours and avoid “donkey day/donkey hour”)
- PPP loan during COVID- upgrade the business
- The money is made at the edge of chaos- where is the line before chaos?
- You get paid off of what you get done not the sale
- Donkey day on Wednesdays- what do you need to do to finish the week before they “donkey down” and lose motivation.
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