Three Managers You Need In Your Business- George Zeeks [RR 702]

George Zeeks, Director of Member Services, ATI

Key Talking Points

  • Most shop owners want a manager that will take over everything- how do you groom/grow/mentor that person? What are the traits needed? You can’t buy your freedom, you have to grow it.
  • Potato metaphor- 1 potato can be anything if you know what to do
  • Manage instead of mentoring- “owners love the thought of the manager.” You can’t hire the perfect manager. Your business model can be completely different than what they are used to.
  • Retail Manager (providing the experience for the customers, is the shop clean? Is the coffee ready? High level of attention to detail, the brand of the business), Sales Manager (responsible for sales, scheduling, comebacks, managing the flow during the day), Production Manager (understand capacities of employees and continue to grow them, the chess master, tracking hours and avoid “donkey day/donkey hour”)
  • PPP loan during COVID- upgrade the business
  • The money is made at the edge of chaos- where is the line before chaos?
  • You get paid off of what you get done not the sale
  • Donkey day on Wednesdays- what do you need to do to finish the week before they “donkey down” and lose motivation.


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This episode is brought to you by AAPEX, the Automotive Aftermarket Products Expo. AAPEX represents the $740 billion global automotive aftermarket industry and has everything you need to stay ahead of the curve.  AAPEX 2021 is in the record books and lived up to presenting leading-technical and business management training from some of the industry’s best and brightest. Now set your sights on Las Vegas in 2022. Mark your calendar now … November 1-3, 2022, AAPEX – Now more than ever.

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About the author, Carm Capriotto, AAP

Carm is the founder and host of the Remarkable Results Radio Podcast and the pioneer of automotive aftermarket podcasts. Carm calls on his years of experience in the aftermarket to bring engaging stories from his guests.

Listen to raw, unfiltered, honest, and sincere stories that include insights, trends, best practices, and expertise. Each interview brings an opportunity to learn one new thing through the stories of personal achievement. Many podcast guests tell their story of transformation from working in their business to working on it.

As host of over 1,000 episodes, Carm uses his enthusiasm and passion for the aftermarket especially the service sector to take his listeners on a journey showcasing successful service professionals’ paths to Remarkable Results. He also enjoys interviews with aftermarket industry thought leaders who bring their industry perspectives to his listener.

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