The Four Pillars of Marketing – Tony Mercury [RR 703]

Key Talking Points

  • “Top Internet Marketing Trends for your Repair Shop”
  • OMNI channel marketing- be everywhere at all times
  • Producing video content- It’s easier than you think, everyone has a cell phone to use, you don’t need a high budget. 
  • Contact hack for blogs- start typing in google and google will show what people are searching for. The goal is to get someone in the local market to find the blog.
  • Grassroots marketing- birthdays, customers, 
  • Four pillars of marketing: website (70% of searches are mobile), SEO, paid search, social media 
  • Call to action on a website- click to call, click to schedule, click to ready google reviews, live chat
  • How are people interacting? How do your customers want to interact? Are you future thinking?
  • Update your website every 18-24 months to keep it fresh- research other websites in and outside of the industry. Ask others for their opinion

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Important Books

Check out today’s partner:

NAPA AutoCare’s PROimage program makes it easy for you to make the most of the NAPA brand. A PROimage upgrade lets you maintain your shop’s identity as a reliable, locally-owned business while letting your customers and potential customers know you’re partnering with NAPA, the most recognized and trusted name in the automotive aftermarket. AutoCare Centers that have completed a PROimage exterior upgrade enjoy an average 23 percent sales increase during the first year. You can also choose to go PROimage on the interior and transform your customer waiting area from merely utilitarian to warm and welcoming. You can even get a free look by visting and clicking on the NAPA PROimage link under the NAPA PROimage tab. Of course, the AutoCare site is also the place to go to find out about all the advantages being part of the NAPA family has to offer. 

Tony Mercury is the Vice President of Revenue for Autoshop Solutions. He’s been helping shop owners market their businesses since 2015.

About the author, Carm Capriotto, AAP

Carm is the founder and host of the Remarkable Results Radio Podcast and the pioneer of automotive aftermarket podcasts. Carm calls on his years of experience in the aftermarket to bring engaging stories from his guests.

Listen to raw, unfiltered, honest, and sincere stories that include insights, trends, best practices, and expertise. Each interview brings an opportunity to learn one new thing through the stories of personal achievement. Many podcast guests tell their story of transformation from working in their business to working on it.

As host of over 1,000 episodes, Carm uses his enthusiasm and passion for the aftermarket especially the service sector to take his listeners on a journey showcasing successful service professionals’ paths to Remarkable Results. He also enjoys interviews with aftermarket industry thought leaders who bring their industry perspectives to his listener.

Follow the podcast on your favorite podcast listening app and always listen to learn just one thing!