Search results for: "Tracy Martin"

RR 349: Tracy Martin – Our Vehicles are Becoming Smartphones on Wheels

Smartphone on Wheels.

Tracy Martin has authored six Motorbooks Workshop Series and writes articles for industry and trade magazines. His articles of late are focused on the connected car.

Our cars today are becoming if not already became smartphone on wheels. If this is the case, then all threats that are threatening our computers at home and our mobile device could potentially harm our cars as well. There are instances of factory system hacking and car software hacking that heightens our concern.

We talk cybersecurity concerns, the evolution of techs needed to fix the vehicles of the not too distant future and a better encryption protocol. Tracy says that you must be aware of the risks that can and will be present as the future unfolds.

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RR 354: Geek Talk 2.0 Part Two – Tech Talk From Aftermarket Professionals

Geek Talk 2.0 Part 2 – Who owns your data.

Join Greg Buckley CEO, Buckley’s Personalized Auto Care, Wilmington, DE, Chris Cloutier, Golden Rule Auto Care, Dallas TX and CEO of Autotex.me, Bill Nalu, President of Interstate Auto Care, Madison Heights, MI, Karim Morsil, Winkler Automotive, Gaithersburg, MD, and author and trainer Tracy Martin.

This is the second part of this episodic series covering important ‘tech’ topics that the automotive aftermarket, especially the service professional needs to pay attention to.

We discussed ownership of car generated data, the influence of the dealer network, the explosive growth of cellular networks in cars and trucks. The fact that new generations have no brand loyalty and what are we doing as shop owners to prepare ourselves to survive and thrive if we are not embracing IT.

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RR 339: Geek Talk 2.0 Part One – Tech Talk From Aftermarket Professionals

Geek Talk 2.0 Part 1 – Cloud-Based Systems, RansomWare and More

Join Greg Buckley CEO, Buckley’s Personalized Auto Care, Wilmington, DE, Chris Cloutier, Golden Rule Auto Care, Dallas TX and CEO of Autotex.me, Bill Nalu, President of Interstate Auto Care, Madison Heights, MI, Karim Morsil, Winkler Automotive, Gaithersburg, MD, Ollie Branche, Network Specialist and author and trainer Tracy Martin.

This episodic series will cover important ‘tech’ topics that the automotive aftermarket, especially the service professional needs to pay attention to.

We also speak to ADAS and why your involvement in your state’s laws regarding autonomy and who controls the data.

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