Understanding Consumer Behaviour through Price Transparency
Jill Trotta Vice President, Industry Advocacy and Sales RepairPal, discusses pricing transparency and reiterates the fact that it is not going away. Every shop owner should understand this and never let this disable them in any way. If you happen to have a friend who is struggling with pricing, let them listen to this episode and it may be worthwhile for them to best understand how it works and what it means to your operation.
Jill says that millions of people visit the RepairPal site each month and the data they collect helps them understand how to make pricing transparency work for you. She also offers some survey results that, are frankly, disturbing as it relates to satisfied customers.Listen and view episode notes
Jill Trotta, Director Automotive Group at RepairPal provides an in-depth discussion on the benefits and value of this shop referral site. A few of our previous podcast guests are RepairPal members and that got me curious and prompted a call to Jill for an interview. According to Jill there are 1200 participant shops in their…Listen and view episode notes
Women In Auto Care Honor Their Own.
The 2017 Honors for Auto Care Woman of the Year Laura Soave, Senior Vice President, Chief Marketing and Communications Officer, Federal-Mogul Motorparts, Female Shop Owner of the Year, Carolyn Coquillette, owner of Luscious Garage in downtown San Francisco and Auto Care Woman of Excellence, Jill Trotta, the Director of Automotive Group at Repair Pal.
The WIAC connect, empower and mentor women in our auto care industry. In 2017 they provided educational scholarships worth $65,000. More on that inside this fun and inspiring episode.Listen and view episode notes
Jacquie Walter Hower is the Director of Operations and 3rd generation at her family’s business, Zimmerman’s Automotive, in Mechanicsburg, PA. Typical family indoctrination. During high school and into college, Jacquie worked part time for the company working in the Quick Lube department as a technician changing oil and maintaining customer vehicles. After her sophomore year…Listen and view episode notes
You are about to experience a first for the podcast. I went on the road to Orlando to the Car Care Council’s Women’s Board Winter meeting. Going to a conference is not the earth shattering news. Bringing my recording equipment was. This episode is a compilation of short interviews done in Orlando in early February…Listen and view episode notes