Becoming More Profitable in 2023
In December 2022, we released a very important episode with author and customer experience consultant John DeJulius. It is my second interview with John. I met him at the Transformers 2022 Summit in December. Listen to John’s interviews HERE.
John landed a ton of insight in our interview, but one that is worth mentioning in this email. No matter what your labor rate is: $95 or $195 per hour, sit with your team and ask this question. What would our service and company be like if our labor rate was X?
So if your labor rate is $100 per hour, ask your team what our service and company would look like if we raised our rate to $150. What could you do to rise to the occasion of a higher labor rate. What do you need to provide your customer to justify $150 per hour? Do you deserve it? Only you, and your team, know the answer.
This exercise will uncover the kind of medicine your business needs. A deserved higher labor rate means you can pay your team a deserving rate, and send your people to training to be better at everything they do. Ultimately you will earn loyalty from your customers because their experience at your shop is like no other.
Please listen to this specific episode here. It is packed with inspiring messages to help you get your business to run like a business. Please implement at least one idea. Listen HERE.
Find John’s books on the Books Page.
About the author, Carm Capriotto, AAP
Carm is the founder and host of the Remarkable Results Radio Podcast and the pioneer of automotive aftermarket podcasts. Carm calls on his years of experience in the aftermarket to bring engaging stories from his guests.
Listen to raw, unfiltered, honest, and sincere stories that include insights, trends, best practices, and expertise. Each interview brings an opportunity to learn one new thing through the stories of personal achievement. Many podcast guests tell their story of transformation from working in their business to working on it.
As host of over 1,000 episodes, Carm uses his enthusiasm and passion for the aftermarket especially the service sector to take his listeners on a journey showcasing successful service professionals’ paths to Remarkable Results. He also enjoys interviews with aftermarket industry thought leaders who bring their industry perspectives to his listener.
Follow the podcast on your favorite podcast listening app and always listen to learn just one thing!