In December 2022, we released a very important episode with author and customer experience consultant John DeJulius. It is my second interview with John. I met him at the Transformers 2022 Summit in December. Listen to John’s interviews HERE.
John landed a ton of insight in our interview, but one that is worth mentioning in this email. No matter what your labor rate is: $95 or $195 per hour, sit with your team and ask this question. What would our service and company be like if our labor rate was X?
So if your labor rate is $100 per hour, ask your team what our service and company would look like if we raised our rate to $150. What could you do to rise to the occasion of a higher labor rate. What do you need to provide your customer to justify $150 per hour? Do you deserve it? Only you, and your team, know the answer.
This exercise will uncover the kind of medicine your business needs. A deserved higher labor rate means you can pay your team a deserving rate, and send your people to training to be better at everything they do. Ultimately you will earn loyalty from your customers because their experience at your shop is like no other.
Please listen to this specific episode here. It is packed with inspiring messages to help you get your business to run like a business. Please implement at least one idea. Listen HERE.
Find John’s books on the Books Page.