Ring to Revenue: The Power of the First Hello [THA 448]
Is your shop’s first impression costing you customers? Did you know the phone is often your closest moment to the sale? Join service advisor training specialists Jen Davis and Doris Barnes from The Transformers Institute as they reveal how to turn inbound calls into a loyal customer relationship.
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Inside this episode:
The Hidden Cost of Bad Calls: Missed opportunities like quoting a price without context don’t just lose sales, they damage your brand and waste marketing dollars. First impressions are made in a fraction of a second.
Beyond Price Shopping: Most service advisors unintentionally train customers to shop for price by failing to ask questions, build rapport, or show genuine curiosity. Price is often just the conversation starter.
Empathy, Education & Reasoning: Learn the three pillars of phone success that shift calls from transactional to relationship-driven, positioning your shop as the trusted solution.
From First Call to Lifelong Customer: Strategies to move customers past a single visit and build loyalty by marketing to the third visit—a critical milestone for long-term retention.
Hiring the Right People: Why finding “good stock” naturally empathetic, ethical, and willing to learn makes all the difference in creating consistent, 5-star customer experiences.
Don’t let poor phone skills drain your marketing investment. This is a must-listen for shop owners and service advisors ready to sharpen their skills and elevate every interaction from the very first ring.
remarkableresults.biz/a448
The Showtime Mindset: How Top Shops Keep the Spotlight on Service [RR 1054]
Jason Hladyniuk, service advisor coach at RPM Training, draws inspiration from the world of music to show how shops can be fully “in tune” and “showtime ready” the moment their doors open each morning.
In this episode, you’ll learn how this approach helps service advisors:
• Deliver an outstanding client experience without getting lost in paperwork or daily chaos.
• Lower stress by anticipating needs and having everything ready before clients arrive.
• Read their “audience” and adjust communication, whether through a quick text or a detailed face-to-face chat.
• Lead with consistent professionalism, not sales tactics, just as a dental hygienist confidently recommends treatment.
• Use pre-appointment communication to set the stage for stronger client relationships at drop-off.
• Commit to continuous practice and training, because like world-class musicians, the best advisors never stop rehearsing, adapting, and growing.
Don’t miss this episode, it’s your backstage pass to delivering a flawless performance every day and creating lasting harmony with your clients!
remarkableresults.biz/e1054
Transforming Your Repair Shop to Professional Auto Service Center [THA 412]
The transition from a traditional repair shop to a professional auto service center requires a commitment to professionalism, continuous education, and a people first approach.
Join industry business coaches Cecil Bullard, Vic Tarasik, and Dave Schedin as they break down how to transform your auto repair shop into a professional service center that stands out and delivers exceptional value to your employees and clients.
remarkableresults.biz/a412
How Manufacturers Are Supporting Auto Repair Professionals [RR 1017]
John Hanighen shares insights on Cloyes’ recent acquisitions and their strategy to diversify product offerings, particularly in the electric vehicle market. He highlights the need for continuous learning and better perception of service professionals. The episode underscores the significance of collaboration among industry stakeholders and the role of manufacturers in supporting ongoing education and training for service professionals.
remarkableresults.biz/e1017
Will Automotive Certifications Reshape Insurance Policies? [THA 411]
Take a dive deep into the significance of ASE certifications, how certifications might lead to lowered insurance policies in the future, and the importance of continuous education and proficiency testing. The discussion also covers the potential of AI in certification processes and the role of insurance and regulatory bodies in ensuring safety and competency in auto repairs.
remarkableresults.biz/a411
Education and Training: Staying Ahead of the Curve [RR 1011]
Recorded live at AAPEX 2024, this episode dives into the evolving landscape of industry standards and the critical right to repair movement. Gain valuable insights into AAPEX’s forward-thinking approach to education and technology, and discover how community and continuous learning are driving business success.
remarkableresults.biz/e1011
Rising Car Theft and Licensing Challenges [RR 1003]
Recorded at the 2024 ASTA Expo, Keith Perkins discusses critical issues in the automotive industry, including locksmith licensing, car theft, and the aftermarket scan tool validation program. Keith emphasizes the importance of continuous learning and the challenges of misinformation and fear of change within the industry. The conversation highlights the need for better communication between industry professionals and lawmakers, urging technicians to stay informed and proactive in adapting to evolving technologies and regulations.
remarkableresults.biz/e1003
The Top 12 Success Strategies From Professional Auto Service CEOs [RR 1000]
Welcome to a special milestone episode of “Remarkable Results Radio,” hosted by Carm Capriotto. As we celebrate our 1000th episode, we’re not only reflecting on the incredible journey we’ve taken together, but also unveiling something special—12 Success Strategies From Professional Auto Service Ceo’s, distilled from over 2,000 podcast episodes that have shared invaluable insights from industry leaders, shop owners, and experts.
Over the past nine years, Carm has gathered a wealth of knowledge from the brightest minds in the automotive aftermarket. Each episode has contributed to a deeper understanding of what drives success in this ever-evolving industry. These 12 strategies are drawn from the real-world experiences and lessons shared by our remarkable guests.
This episode is more than just a celebration—it’s a resource for you. These strategies are designed to help you evaluate and strengthen your business, ensuring long-term success in the automotive aftermarket. Thank you to our loyal listeners for your continued support, engagement, and feedback. You’ve helped shape the conversations that have led to these key takeaways.
Download the full copy of ‘The Top 12 Success Strategies from Professional Auto Service Ceo’s’: remarkableresults.biz/ceo
remarkableresults.biz/e1000
Profit is not a Dirty Word [FTR 106]
Nichole Bennecoff discusses misunderstood and negatively perceived concepts of profit, especially within local businesses and the automotive repair industry. Nichole provides actionable advice to help business owners and employees alike understand the critical role of profit in business sustainability and growth.
remarkableresults.biz/f106
Sales Strategies for Service Advisors and Client Service Reps [CC 114]
What’s The Worst Piece of Advice You’ve Ever Been Given in Business? [THA 397]
Join our panel of shop owners as they discuss the worst advice they’ve received in the automotive business: “Be the cheapest in town; it will get you more business.” “Don’t give a price over the phone.” “Don’t get personal.” “DVI’s are not worth the extra time.” “You’ll never make it because you’re too honest.” “Don’t hire a business coach.”
remarkableresults.biz/a397
From Diesel to Dollars: Building a Better Shop [RR 977]
Parker Branch discusses the secrets behind his efficient diesel repair shop in Littleton, Colorado. From morning huddles and service advisor check-ins to specialized technician carts and effective communication, Parker shares insights and strategies that have propelled his shop to success.
remarkableresults.biz/e977
Beyond Band-Aids: Fix Your Leaking Bucket [RR 975]
“We’re putting more customers, more car count, more money into that bucket. Sometimes, when you step away from the business, if you don’t have the business set up right, or you have those holes in the bucket, you turn around, and all the water leaks back out of the bucket, and you’re like, what the heck just happened? What did I do all that work for?”
Discover the importance of overcoming self-doubt and embracing courage to drive business growth. Ron Ipach emphasizes the value of a supportive network and the role of peer review in fostering progress. Gerry Frank shares his approach to setting goals and the necessity of accountability in achieving them. The episode underscores the themes of leadership, community support, and continuous improvement for success in the industry.
remarkableresults.biz/e975
The Power of Service Proposals [RR 974]
Avoid These Money Mistakes! [RR 967]
‘Business by the Numbers’ Podcast host Hunt Demarest discusses common financial mistakes, emphasizing the importance of building long-term wealth through prudent financial management and investment. The conversation covers managing personal and business expenses, the impact of government programs, and the necessity of maintaining financial reserves.
remarkableresults.biz/e965
Effective Language Shift For Shop Owners: From Labor Rate to Service Rate [RR 964]
Murray Voth, owner of RPM Training, discusses the importance of language in the automotive industry, advocating for a shift from “labor rate” to “service rate” to better reflect the value provided. He also dives into financial strategies for shops, emphasizing the significance of setting the right service rate and understanding gross profit to ensure business profitability.
remarkableresults.biz/e964
How to Huddle [THA 374]
Bill Hill, Jamie Carlson, and Doug Callahan discuss the significance of company meetings and the benefits of daily huddles for setting the day’s agenda, fostering team communication, and enhancing company culture. They highlight the importance of clear goals, active listening, and fun elements to keep staff engaged. The episode underscores the positive effects of meetings on team dynamics, customer satisfaction, and overall business success.
remarkableresults.biz/a374
Shop Owner Mastermind [THA 373]
In this Mastermind style podcast episode of the Aftermarket Radio Network’s Town Hall Academy, host Carm Capriotto discuss the significance of training, customer loyalty, and the challenges of business expansion. Matt Wagg, AJ Nealy, and John Long share their experiences investing in their teams’ development, creating memorable customer experiences, and the personal growth required for successful leadership. They also delve into the complexities of scaling from a single shop to multiple locations, discussing the importance of readiness, strategic planning, and learning from both successes and failures in the expansion process.
The Evolution of Automotive Technology Training [THA 372]
The role of mechanical and technology specialists is changing faster than a pit stop at the Indy 500. My guests, including expert NAPA trainers Curt Eigenberger, Bill Weaver, and Randy Cowan, Always know that training is a key pillar to your strategic success. We’re not just talking about keeping up with the latest tech but about staying ahead of the curve. Do you know how?
Daily Dose of Top Tier Training: Today’s Class [THA 371]
Research has shown that people will generally forget 90% of what they “learn” within 30 days unless it is reinforced.
Recorded Live at Vision 2024, David Boyes, President of Today’s Class, outlines the mobile app’s features, including gamification and personalized training paths. AJ Nealey and Patrick Roberts share how they’ve implemented the platform in their businesses, highlighting its impact on engagement, adaptability to individual needs and its role in fostering a culture of continuous learning and growth.
“It’s microdosing of training. It’s a set of daily questions on a daily basis. And what I love about it, it’s the question after the question. “How confident are you in your answer?” It’s low, medium, or high. You’re understanding their confidence level.” AJ Nealey
remarkableresults.biz/a371
The Rise of the Mechanical and Technology Specialist [RR 935]
Automotive Training: A Business Strategy [RR 925]
There is no getting around the importance of training and mentorship in the automotive service repair industry. A strong commitment to training provides many long-term benefits for business growth. A collaborative approach to learning is encouraged, creating in-house experts and fostering a culture of continuous improvement. Brandon advocates for staying technologically updated and customer-focused to ensure business success. The episode underscores training’s vital role in enhancing customer service and business success.
The Art of Client Appreciation [RR 915]
Dane and Cathy Bailey discuss their transition from a franchise to independent operators, the importance of trust and reputation, and their unique approach to customer relations. The Baileys emphasize the significance of creating a welcoming environment, particularly for female clients, and the role of personalized gestures like thank-you baskets and branded gifts in building lasting relationships. They also explore the parallels between the automotive and real estate industries, highlighting the importance of professionalism and quality service.
remarkableresults.biz/e915
The New Frontier of Measuring Service Advisor Effort and Output [RR 913]
Stan Stokes and Eric Renninger from Iron Fist Consultants discuss the evolving roles of service advisors in the automotive industry, the impact of COVID-19 on consumer behavior, and the role of technology. Gone are the days of going purely on gut feeling; today, maximizing conversion rates means utilizing every bit of data available. Operationalizing data and effective communication are fundamental aspects of a positive customer journey.
remarkableresults.biz/e913
Why CRM is Vital to Automotive Shop Success [THA 359]
Our panel discusses the importance of Customer Relationship Management (CRM) in the success of auto repair shops. They highlight CRM’s role in client retention, communication, and building trusted relationships. The discussion also covers the significance of integrating CRM with shop management systems and the potential for automation and reminders based on customer data. The panelists stress the importance of the first 100 days in the customer journey, the need for consistent touchpoints, and personalized communication.
remarkableresults.biz/a359