Social Media 101: Lead Gen, IOS Changes, Boosting [RR 674]
Are you a do-it-yourselfer when it comes to handling your own marketing campaign for the business? Where do you start? What’s the best way to target your audience? How do you set up ads for Facebook that are going to really work? It can become frustrating very fast and so many people end up throwing in the towel. In this episode, Christina Modesti from Mode Marketing Agency outlines simple steps to point you on the right track. As she explains, “you don’t win or lose in marketing and advertising, you win or learn.” Keep in mind that Cristina’s husband owns a shop so she does have a great perspective.
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I Want $1 Million For My Business [THA 240]
In this episode, my panel will be dissecting a pertinent issue when it comes to selling any business, which is wanting more than it is worth. Many have worked for years and want to get 1 million for their business.
As a business owner, you’ve been painting a very specific picture in your mind about retirement. Where you’ll live, what you’ll be doing, and most importantly, what will your nest egg look like. Too often your ideal price tag does not line up with the bottom line financials of your business and its true market value and what the buyer is willing to pay. And, if you’re a buyer, how do you bridge that gap from want to real value? The panel rolls up their sleeves and discusses both sides of buying and selling a business.
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Leadership Series Part 5 with Mike Davidson – Rewards of Growing as a Leader [RR 673]
In this final installment of our Leadership Series with Mike Davidson, Mike discusses the reward of growing in leadership. It goes beyond profit and cash flow. The real success comes from business owners realizing they need to develop their people instead of managing them. Too often the owner is the biggest obstacle in allowing the business to grow. Find out what happens when you implement this how-to leadership series.
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Rob Merwin and Charlie Marcotte [AW 069]
Guest host Rob Merwin from Aftermarket Matters will share news on the number of shops that closed as a result of Covid-19 and the advance of mobile repair. Charlie Marcotte from American Pride in Virginia gives you a tour of his four shops.Listen and view episode notes
All Electric Vehicle Business Model – Dave Giles[RR 672]
This is a fascinating business model and one that Makes EV’s a specialty, no different than Euro Shops. With OE commitments and government mandates to roll out EV’s and reduce the production of the internal combustion engine, we all need to be schooled in the ‘What’s Next’ indoctrination. It is time to look ahead before you get left behind. David Giles discusses how his electric and hybrid-only business has become a huge success. Keep in mind progress is impossible without change.
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Trends – Aftermarket Round Table [THA 239]
The passion my panel has for this industry is hard to miss in this episode. They touch base on topics including labor rates, the professionalism of the industry and the importance of DVI’s to just name a few. We are only scratching the surface of these issues and concerns but it’s what is needed to spark a real change.
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Creating a Culture of Productivity [RR 671]
Goodhart’s law named after British economist Charles Goodhart states “When a measure becomes a target, it ceases to be a good measure.” Sometimes when business owners become focused on a specific measure in their business, like productivity, it can actually hold everyone back. In this episode Scott Brown, from Cardinal Shell, discusses how his 5 bay shop produces 4.2 million per year by focusing on the culture of the business. Keep listening for a different perspective that might change the way you do business if you let it.
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Behind the Scenes: New Shop Retrofit/Remodel [CC 097]
With me is Carl Hutchinson from Complete Automotive in Springfield, MO, He showcases his second location that is almost ready for the grand opening. With any remodel, there were some hidden challenges and extra costs but Carl was able to meet those roadblocks and adapt in order to keep the construction going. If you’re considering a second location but don’t have the insights or ideas to retrofit a building from the ground up you’ll love this how-to episode. Imagine how tough it was with delays and spiraling costs of building materials.
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Rena Rennebohm and Carl Hutchinson [AW 068]
Guest host, Rena Rennebohm, CEO Empowered Advisor and Virtual shop tour with Carl Hutchinson from Complete Automotive, Springfield, MO. The Automotive Trivia Challenge: What year were the first electric door lock and adjusted side mirror introduced respectively?Listen and view episode notes
Mental Toughness -Maryann Croce [RR 670]
When a stressful situation happens, how do you handle it? Do you often wish you had a longer fuse when dealing with issues and problems? Every single day we are challenged with decisions and different roles in our lives. We are a friend, employer, employee, owner, husband, mother, aunt, grandfather, community pillar…the list goes on. So what’s the best way to wear all those hats? Keep listening to find out.
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Addiction: How Can We Help? What Can We Do? [THA 238]
Everyone has faced addiction, whether it’s yourself, a loved one, a friend, or a colleague. How do we help someone who is struggling with addiction? What can you do and say to them? In this episode you’ll hear from 2 recovering addicts and their personal journeys to become sober. Please share this episode with your network, you never know who is struggling behind closed doors. Share this with your team. Get this discussion out in the open.
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Steve Finzel and Sara & Chad Kooiman [AW 067]
Guest host, Steve Finzel, Finzel’s Mastertech, Terre Haute, IN and the virtual shop tour with Sara and Chad Kooiman, Ultimate Auto, Sioux Falls, SD. Trivia Challenge: What year did the first “Soccer Mom” minivan debut?Listen and view episode notes
Mergers and Acquisitions Explained [RR 668]
What is going on in overall Mergers and Acquisitions? What are buyers looking for? Why are so many family-owned businesses selling? All these questions and more are answered in this episode as Rick Schwartz from Schwartz Advisors makes it easy for you to understand M & A.
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Supply Chain: Getting Parts to Market Post Pandemic [THA 237]
Shipping delays, raw material and labor shortages along with COVID-19 are just a few challenges suppliers are experiencing every single day. As the automotive repair industry has seen a boom in business, getting parts to market is one of the most important priorities and challenges we have. In this episode, my panel gives you an inside look at the supply chain, no sugar coating, just real facts.
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Dealer Technicians Build Shop Partnership [RR 667]
Six years ago, two technicians at a dealership decided to start their own business. Jorge and Jason dove headfirst into business together with some major learning curves during the journey.
Like so many green owners, (by green I mean new and inexperienced in running a business) they thought they had all the answers and didn’t need outside help. Sound familiar? Find out how that changed and why it was a major turning point for them. remarkableresults.biz/e667Listen and view episode notes
Brittany Schindler and Bruce Howes [AW 066]
Guest host, Brittany Schindler, Rod’s Japanese Auto Care, Bellingham, WA and the virtual shop tour with Bruce Howes, Atlantic MotorCar Center, Wiscasset, ME. Trivia Challenge: What was the first car fitted with an alternator rather than a direct current dynamo?Listen and view episode notes
EOS Part 7 – Traction with Barry Barrett [RR 666]
Welcome to the final episode in our 7 part EOS (Entrepreneurial Operating System) series with Barry Barrett, a certified EOS implementer. It’s time to put everything together that we have learned in the previous episodes on EOS. No business is too big or too small to put this system in action.
Everyone has a lot to get done every day, especially business owners, but are you getting the right things done every day? How should your weekly meetings be structured? Take the questions out of the equation in your business by following Barry’s simple and direct processes. EOS can grow your profitability by 20-25%, what are you waiting for? remarkableresults.biz/e666Listen and view episode notes
Second in Command – A COO Perspective [THA 236]
As an owner, the day-to-day routine seems like second nature to you. You’re the face of the business and enjoy interacting with customers and your team. How much time are you able to spend focusing on the future.
Having a second in command to manage the day-to-day tasks and employees is vital to a growing business. This episode will appeal to any owner out there and also future COO’s that have the desire to step up into that role. Find out what it takes for both sides to make it work seamlessly.
Social Media Marketing to Technicians [RR 665]
We all know there is a technician shortage of qualified technicians and we agree that the best are already employed. If your marketing strategies are only meant to attract more customers, you might be missing a key opportunity.
Marketing for technicians to join your team is just as important. Kim and Brian Walker from Shop Marketing Pros offer free advice for making your shop stand out and possibly attract a new technician to your business. remarkableresults.biz/e665Listen and view episode notes
Aaron Woods and Shop Tour with Emily Chung[AW 065]
Guest host, Aaron Woods, Extra Mile Auto Care, Stillwater, OK and the virtual shop tour with Emily Chung at AutoNiche in Markham, ON. Trivia Challenge: The Peanuts Characters Were First Animated in 1960 for What Automotive Brand?Listen and view episode notes
Leadership Series Part 4 with Mike Davidson – Growth Environment (Continued) [RR 664]
This 5 part series breaks down what it means to be a true leader and how to implement a growth environment and culture within your business. It’s no secret visible growth opportunities attract high performers to your business. In this episode, Mike simplifies 5 key components: assigning responsibility, identifying the people in your organization that are willing to invest in themselves, how to develop meetings without you, letting go, and what does your day look like now. Learn some important lessons that are easy to implement. remarkableresults.biz/e664Listen and view episode notes
Creating a Training Culture [THA 235]
Training in this industry is always a hot topic to discuss. Unfortunately, there are too many shops that don’t realize training employees and business owners must be non-negotiable in order to have a profitable and sustainable business. If you’re listening to this podcast, you’re already taking action to level up. Take a moment to share this episode with just one person, it may change their life personally and professionally.
The panel discusses why training is important, how to incentivize training, and what to look for when hiring people. remarkableresults.biz/a235Listen and view episode notes
Unstoppable with Amy and Kelly Michel [RR 663]
How did two musicians turn into two automotive repair owners? What is their secret to both managing the business and staying ahead of the curve in this industry? What family members did they hire and who is lined up to eventually take over the business? All these questions and more are answered in this episode.
Amy and Kelly Michel’s husband and wife chemistry is hard to miss, we had fun and I guarantee you will ‘learn just one new thing.’ And isn’t that what it’s all about. remarkableresults.biz/e663Listen and view episode notes
Kevin Eckler and Shop Tour with Angelo Giglio [AW 064]
Guest host, Kevin Eckler from Foreign Car Specialists, Poughkeepsie, NY about work environment and the impact on culture and the virtual shop tour with Angelo Giglio from Warren Auto and Tire in Roseville, MI. The Trivia Challenge: Name of Lincoln’s Concept Car that was Modified Into TV’s ‘Batmobile’?Listen and view episode notes
Dynamic Automotive: 6 Years Later [RR 662]
This episode was recorded live at Dynamic Automotive’s 25th year anniversary with owners Jose Bueso, Lee Foreman, and Dwayne Myers. Like so many other businesses, it all started in a garage with some tools. With 5 locations, it has grown in every way possible, including creating a strong leadership team. Listen carefully as Jose, Lee, and Dwanye give valuable insight on how they expanded logistically and internally.
This partner team was on the second episode released in March 2015. This is a long-awaited update. Thanks to Jose, Lee, and Dwayne for believing in the concept of aftermarket podcasts so long ago.
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