Transferring Technical Knowledge – Isaac Rodell and Keith Perkins [RR 802]

There is a struggle to improve the transfer of technical knowledge in our automotive service industry. The same people show up to training every seminar. Yet there are a few new faces, but more is needed to make a larger impact on the need and value of training. We all need to do our part and connect with people who do not seek out training on their own and encourage them by paying for their training thereby helping to support your business and their career.

Isaac Rodell and Keith Perkins are industry trainers and Mobile Diag and Programing technicians. You can reach Issac on Facebook: Isaac Rodiesel. This is Isaac’s first appearance on Remarkable Results Radio.

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Alignments! Rates, Numbers and ROI [THA 303]

Take a deeper dive into alignments, the numbers being it, and the ROI. Multi-shop owner Joe Hanson has invested in the Hunter Quick Check Touchless Alignment equipment for his one shop, Tom Sciortino brings statistics on the effect alignments have on ADAS, and Jim Fleischman discusses the importance of asking your customers about their driving habits. 
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Customer Perceptions Part 3 – Bob Cooper and Chris Monroe [RR 781]

We are wrapping up our 3 part series with Bob Cooper and the Q&A discussion with a customer panel at the 2022 Elite Invitational. Chris Monroe joins us as we discuss websites, google ads and cause marketing. Don’t forget to download your complimentary Customer Care Guide and an Owners Job Description Guide by going to eliteworldwide.com/ARN or find the link in the show notes. 
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Building a Reliable Mentor/Mentee Program – Marc Brune [RR 780]

Did you know that 70% of change initiatives with new programs/systems will fail due to a lack of leadership commitment?  I want to focus on mentor/mentee and apprenticeship programs, which are most critical to our industry’s survival.  You can lose your way without processes, procedures, and accountability to mold your apprentice into your shop. Too much talk and not enough action is the breakdown.  Luckily for you, my guest, Marc Brune, has a program focused on helping businesses develop entry-level technician mentoring programs with the tech shortage in mind. 
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What Should We Call DVI’s? [THA 293]

In the world of the customer, do they know what DVI stands for or what an inspection really is? Have you thought about calling it a “Vehicle Health Check?” My panel discusses the importance of transparency with your customer and why you might want to change the term ‘DVI.’

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Preparing For The Next Five Years [RR 778]

If only we had a crystal ball to peak at the next 5 years. As a shop owner, you might still be booked out 2-3 weeks, but with gas prices, inflation, the great resignation, interest rates, and new and used car costs, what do you need to pay attention to in the short term to continue to be profitable and relevant? 
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Why Speak to Fifth Graders? [THA 292]

No one can do everything, but everyone can do something. Raising the image and perception of our industry starts with getting involved with schools. If you’re involved in your local community college or high school, I would like to put out a challenge that you also visit the elementary and middle schools. The students are buzzing with energy, questions, and already have a leg up on technology. If you’re not involved with any schools, what’s stopping you?  You can’t afford to not put your time into students, teachers, and school counselors. The impressions you leave on the youth are critical to creating opportunities for our industry’s future.

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Electric Vehicle Outlook with Derek Kaufman [RR 776]

Derek Kaufman is constantly scanning future trends in vehicle design and aftermarket challenges, including how recent events in electric vehicles are affecting our near-term and longer-term futures. This is your podcast resource, committed to bringing the future and forward-looking information you can use to inform and map your road ahead.

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Customer Amenities [THA 291]

Customer amenities aren’t just a snack bar and some coffee k-cups. It takes more to deepen a relationship.  My panel of shop owners goes beyond the free wifi and beverages to really wow their customers and make that lasting impression. Amenities are your ultimate marketing tool for your business. Take Note!
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Car Coach Reports with Lauren Fix [RR 775]

Carm here from the Aftermarket Radio Network and my guest is Lauren Fix. Lauren is a nationally recognized and trusted automotive expert, media guest, journalist, author, keynote speaker and radio and television host. Lauren is also from my hometown, Buffalo, NY. I caught up with Lauren, and we discussed her take on electric and autonomous vehicles, supply chain issues, and her passion for cars that are propelled by an Internal Combustion Engine.

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Numbers Don’t Lie, They Also Don’t Tell the Truth [THA 290]

The gang’s all here; we have the entire Aftermarket Radio Network together for an important episode inspired by the movie Moneyball. We all have experience with people who are not our top performers, but are we better to have them on the team than not? You know them; they are consistent, reliable, steady, and contributors. Are they worth replacing? Will they become the best or top performers, or do they help strengthen our overall performance? A great discussion among your peers.
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Customer Perceptions Part 1 – Bob Cooper and Bill Greeno [RR 773]

In this episode, we are jumping into the mind of your customer. From their perspective, do they prefer to use the term mechanic or technician? Ask a customer … How much do they think a mechanic/technician earns? What is your customer’s opinion on a service advisor having visible tattoos or smelling like cigarettes? Bob Cooper asked these questions to a panel of consumers at the 2022 Elite Invitational in San Diego, and their answers will certainly surprise you. And more importantly, what should you do in your business having this knowledge?

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“Uncopyable Sales Secrets: How to Create an Unfair Advantage and Outsell Your Competition” by Kay Miller [RR 772]

Have you thought about developing relationships with your customers and how they happen organically, intentionally, or not at all? Are your service advisors making that human connection daily? I’m joined by Kay Miller, author of “Uncopyable Sales Secrets: How to Create an Unfair Advantage and Outsell Your Competition.” Kay simplifies sales to a basic level that anyone can benefit from. In Kay’s early days in sales, she worked for Walker Exhaust and earned the moniker ‘Muffler Mama’. If you’re interested in reading a free chapter of her book, head to the show notes for the link. Or find her book on the books page on remarkableresults.biz

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Flat Rate VS Salary Debate [THA 289]

Are you doing flat rate, salary, or a hybrid model? What are the pros and cons of all three? My panel brings light to this hot topic from different perspectives. The consensus from the group is there is no cookie-cutter model on pay plans you must factor in your culture and your team.
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The Women of NAPA AutoCare [RR 771]

Joining me is the powerhouse team of women behind NAPA AutoCare. Napa has almost 100 years of dependability and remains the brand you can trust. My panel of ladies discusses the future, what makes the NAPA Family so strong, Tesla parts availability, training, and the collective strength of their AutoCare Members. 

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Hypocrisy: Check Yourself, Before You Wreck Yourself – Matt Fanslow [RR 770]

It seems like the hot topic of late is customer service. Businesses are short-staffed… and everyone is asking for customers to be patient. But what happens when something goes wrong? How does that business handle that situation? How does the customer react? I’m joined by another network show host, Matt Fanslow. We discuss the hypocrisy that exists when a business owner is now the customer.

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