How Did A Mother-Daughter Duo Overcome Staffing Struggles? [RR 1006]

Katy and Victoria Carl, a mother-daughter duo, share their unique journey of taking over the business five years ago, discussing their challenges, particularly in staffing and recruitment. They emphasize the importance of coaching and mentorship, innovative hiring practices, and creating a family-oriented work culture. Their story highlights the power of resilience, community involvement, and supporting women in the automotive industry, offering valuable insights and inspiration to listeners.
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Transforming Phone Calls into Profits: The Five C’s Every service Advisor Should Know [FTR 111]

Rena Rennebohm from Empowered Advisor introduces the “Five C’s of a Phone Call”—Comfort, Customer, Car, Conclusion, and Close—designed to help service advisors optimize phone interactions and increase conversion rates in the automotive service industry. She emphasizes the financial value of effective phone communication, noting that well-handled calls can greatly improve customer engagement and boost shop profitability.
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Unstoppable Framework for Auto Shop Owners Part 2: Mastering Your Finances [RRR 1004]

Part 2 of the “Unstoppable” series, the episode focuses on “Mastering Your Finances.” Maryann Croce emphasizes the importance of understanding financial statements, calculating profit margins, and managing cash flow. She shares practical advice on building financial reserves and separating personal and business finances. The conversation aims to empower shop owners with financial literacy, enabling them to make informed decisions and ensure business sustainability.
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Shift Happens: Pro Tips on CVT Maintenance and More! [RR 1002]

Join Tracy Capriotto as she takes her car to the expert hands of Bryan Pollock, known as the “Beast from the East.” In this episode, Tracy dives into the world of preventative maintenance, covering essential services like CVT and transmission fluid checks, pre-scans, and battery testing. Bryan brings his meticulous approach to vehicle care, emphasizing the importance of following manufacturer guidelines for everything from fluid changes to tire rotations. As Tracy learns about choosing the right transmission fluid and the precise steps for checking fluid levels and temperature, listeners gain valuable insights into the impact of regular maintenance on vehicle longevity and performance.

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Unstoppable Framework for Auto Shop Owners Part 1: Core Values and Vision [RR 997]

This ‘Unstoppable Framework’ is designed to help auto shop owners enhance their business operations and achieve a better work-life balance. Maryann Croce emphasizes the importance of defining core values and vision, which serve as guiding principles and a roadmap for the business. The discussion highlights how these foundational elements foster consistency, build trust with customers, and create a positive team culture. 
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Global Perspective: Shop Owners Trip to China [RR 995]

Recorded at the 2024 Automotive Aftermarket Retailers of Ontario (AARO) Business Management and Lindertech Training Trade Show, Emily Chung shares her recent trip to China with her 2 sons and father, discussing cultural experiences, manufacturing insights, and consumer differences. Highlights include the impact of tariffs on the automotive aftermarket and the importance of global collaboration, particularly in the context of electric vehicles and semiconductor production. Emily emphasizes the need for understanding and adapting to global market dynamics.
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The Ultimate Guide to Conference Travel: Essential Tips and Tricks [RR 990]

Sara Fraser and Tracy Capriotto discuss their travel experiences and offer practical advice for making work trips more manageable and enjoyable. They cover essential packing items, health and comfort strategies, and the importance of preparation. Their conversation is filled with light-hearted banter and useful insights, aimed at helping listeners navigate the challenges of conference travel, particularly for women in the industry. This episode is a must-listen for anyone gearing up for a busy conference season in the automotive industry.
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From Websites to Texts: How to Meet Modern Consumer Expectations [RR 982]

Aubrey Amborn, Director of Sales for Net Driven, discusses the evolving marketing landscape in the automotive industry. She emphasizes the necessity of a robust online presence, effective SEO, and diverse communication methods to meet changing consumer preferences. Aubrey highlights the importance of adapting to digital trends, noting that 87% of consumers prefer text communication. The discussion also covers the impact of online reviews and the need for businesses to engage with customers through various channels to remain competitive.
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The Talent Pipeline: How to Find and Retain Top Technicians [THA 392]

Joelle Pollak and Lisa Coyle, co-founders of Promotive, discuss the intricacies of technician recruitment, including red flags in resumes, the importance of cultural fit, and their process of finding and vetting candidates. They also discuss the significance of career growth, compensation models, and how shops can retain talent by adapting to modern workforce needs. Learn about innovative recruiting strategies, crucial interview tips, and the importance of providing a supportive work environment to keep talent within the automotive industry.
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Brake Jobs For A Cause: Join the Movement to Fight Breast Cancer [THA 391]

Since 2011, Brakes for Breasts and their growing list of independent auto repair shops have raised over 1.8M for breast cancer research for the Cleveland Clinic Breast Cancer Vaccine Fund! Each year during October, auto repair shops from across the United States and Canada are offering free brake pads to their customers with their vendor and community support. Phase 1A trails are ongoing, and Phase 1B trails have been announced. Prevention is the Cure. Join Laura Frank, Leigh Anne Best, and Dr. Justin Johnson, as they discuss a comprehensive how-to guide on participating in the program, the impact of donations, marketing strategies, and an update on the ongoing clinical trials for a breast cancer vaccine. ‘Can one repair shop make a difference in the fight against breast cancer? You Bet!’

brakesforbreasts.com
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Are You Addicted to Social Media? [RR 938]

Recorded Live at Vision Hi-Tech Training & Expo, Carm Capriotto, alongside shop owner Kim Auernheimer and industry professional Tracy Capriotto, dive into a myriad of topics relevant to the industry. They reflect on the evolution of the industry and the significance of the Women in Auto Care conference. Kim discusses her journey managing multiple shop locations and the nuances of catering to different communities, while Tracy offers insights on the benefits of personality tests like DISC for workplace harmony. The trio also examines the double-edged sword of social media’s role in both personal and professional realms, advocating for a more intentional and productive use of the platforms. This episode is a trove of wisdom, emphasizing continuous personal growth and adaptation in a digitally-driven world.
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Driving Change: Women’s Influence in the Automotive World [THA 361]

Nichole Bennecoff and Tenise Chapman are steering the automotive conversation toward new horizons. We’re shifting gears to talk about the power of female presence in the industry, from technicians to service advisors, and the impact it has on businesses and customers alike. Nichole shares her success in creating a team dynamic that’s as inclusive as it is efficient. She’s proving that leadership knows no gender, and her approach is magnetizing more women to the field. Tenise drives home the importance of visibility. She’s out there in a rural setting, changing the landscape and inspiring the youth to dream of a career in automotive with Camp Drive, a two-day camp for kids ages 12-15. 

We also touch on the art of customer service, crafting spaces that make everyone feel welcome, and the quest to bring more female technicians into the fold. 
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Remarkable Customer Service Stories from Red Rock Repair [RR 912]

Danielle Vila discusses the importance of customer service in the industry and shares her strategies for quality control, the benefits of a reliable shop management system, and the significance of standing behind services and parts. The conversation also covers unique marketing strategies, the value of maintenance, community involvement, and the impact of these on business growth and customer trust.
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Give Me 10 Update: Collaboration with Education [AW 186]

“Give Me 10 Mission: To provide a work-based learning model that any industry can utilize to bridge the skills gap. Combining classroom instruction with on the job work based learning opportunities. This program integrates the classroom with employers to create an introduction to a career path of the student’s choice. 

The program simplifies the relationship between an industry lead business and vocational education that can lead into a career path. We ask for no money. Our “ask” is for your time. Time to integrate a student into your business to create a career fit. It starts with 10 hours and can grow into a new employee. Can you “Give Me Ten?”

Sue Dixon, the creator of the “Give Me Ten” program, discusses the importance of collaboration between the automotive industry and education. The “Give Me Ten” program, which exposes students to the automotive industry and helps them explore potential career paths, is highlighted. The discussion also covers the need for updated curriculums, industry involvement, and the success of the “Give Me Ten” program in providing work-based learning experiences.
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Becoming a Shop Owner with Meg Richards [AW 185]

Carm and Meg discuss the shop’s transition to a four-day workweek to promote work-life balance, the challenges of finding and retaining skilled technicians. Meg shares her experience as a female technician. They also discuss the need to change the perception of the automotive industry and attract more women. The episode concludes with a discussion on succession planning and the shop’s community involvement. remarkableresults.biz/aw185

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Hiring Gen Z Mechanics [THA 347]

Carm Capriotto welcomes Sara Fraser and a Gen Z mechanic, Owen Chambers, to discuss his motivations for entering the automotive repair industry. Owen shares his transition from a career in finance to automotive repair, his aspirations within the industry, and the financial consciousness of his generation. The discussion also touches on the cost of entry in the automotive industry, the importance of understanding younger workers’ needs and expectations, and the multitasking habits and attention span of Gen Z. Understanding the motivations, aspirations, and mindset of Gen Z workers is crucial for the future of the automotive industry.
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Conference ROI: Extend Your Conference Investment 10X [RR 886]

Carm Capriotto and Maryann Croce discuss the importance of attending industry conferences and how to maximize their value. They provide tips such as having a growth mindset, planning ahead, and taking action on what is learned. They emphasize the value of networking, exchanging contact information, and respecting sponsors, speakers, and vendors. They also recommend documenting insights, taking pictures and videos for social media, and representing your business professionally. After the conference, they suggest debriefing, discussing takeaways, and creating a plan of action. 
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Catching Up with the ‘Car Coach’ Lauren Fix [AW 175]

‘Car Coach’ Lauren Fix discusses the topic of synthetic fuel, explaining Porsche’s investment in e-fuel as an alternative to electric conversion. Lauren shares her thoughts on EVs and the government’s role in mandating their use. She believes in the freedom of choice when it comes to the type of vehicle one wants to drive, be it electric, hybrid, diesel, or gas. 
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Who is Your Customer Experience Officer (CXO)? [AW 173]

Nichole Bennecoff discusses the importance of customer experience in the automotive industry. Nicole shares her company’s focus on customer experience and introduces Taylor, a client success representative who manages communication between clients and the company. Taylor’s responsibilities include monitoring client communication, arranging loaner vehicles, supporting service advisors and providing excellent customer service. Nicole and Carm also touch on setting client expectations, appearance, and the importance of listening to service advisor calls. 
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The First Breast Cancer Vaccine Trial Recipient: Jennifer Davis [CC 111]

The Brakes for Breasts campaign, every October, supports breast cancer vaccine research at the Cleveland Clinic. The co-founders of the campaign, Leigh Anne Best and Laura Frank, discuss the importance of finding a cause that aligns with their values and the challenges of funding vaccine research. They discuss the initiative and how it raises funds for breast cancer research by offering free brake pads to customers in October. Dr. Justin Johnson from the Cleveland Clinic talks about the importance of a vaccine trial for triple negative breast cancer. Jennifer Davis, the first recipient of the vaccine trial, shares her experience. Our panel emphasizes the importance of community support and the potential of the vaccine trial to revolutionize cancer treatment. 

We are challenging the industry to reach a goal of $369,000 or even $400,000 for this year and to involve at least 500 shops. This is a simple and effective program to offer to your customer and to anyone involved to tour the lab and see the impact of their contributions.
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Revolutionizing ASE Certifications: Remote Testing with ProProctor [RR 873]

Trish Serratore, who is retiring after 35 years with the Automotive Service Excellence (ASE) organization, discusses new testing and certification for electric vehicles, instructor training, and the process of remote testing with ProProctor. Trish explains the safety standards for EV technicians and the convenience of taking tests from home. As we bid farewell to Trish, we also look forward to the exciting developments in the pipeline!
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Breaking the Mold: How a Staffing Agency Can Help You Build a Winning Team [THA 338]

“There isn’t a technician shortage,” Said no one ever. 

Please welcome our panel of guests to discuss the topic of recruiting talent with a staffing agency in the automotive industry. Shop owners Kathleen Callahan and Michelle Tansey share their experiences and challenges in finding skilled technicians and how partnering with Promotive, a full-service staffing agency, has been a game-changer for them.  Joelle Pollak and Amy Gerardi, Cofounders of Promotive, discuss the process of understanding individual shop needs, sourcing candidates, and the importance of communication and partnership between the agency and shop owners.

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Brakes For Breasts – 2023 Update & Challenge [CC 110]

Brakes For Breasts – 2023 Update & Challenge Breast Cancer Vaccine Trials at the Cleveland Clinic and a Challenge for Participation for the 2023 October Initiative which supports breast cancer vaccine research at the Cleveland Clinic. The co-founders of the campaign, Leanne Best and Laura Frank, discuss the importance of finding a cause that aligns with their values and the challenges of funding vaccine research. We discuss the success of the campaign and their goals for the future, encouraging independent repair shops to participate and donate 10% of labor and parts for brake jobs.

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