Marketing: Never Take Your Foot Off the Gas Pedal [RR 701]

Marketing: Never Take Your Foot Off the Gas Pedal [RR 701]

It’s always a pleasure to sit down with the Shop Marketing Pro’s team. We recorded this at the 2021 ASTE Conference. Marketing is constantly evolving and as a business owner, it’s easy to push it to the back burner. So do you know when is the best time to be marketing? My panel explains the great mystery of life.

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700th Episode Milestone- 7 Trends [RR 700]

700th Episode Milestone- 7 Trends [RR 700]

While past milestone episodes have focused on reflection, this episode focuses on the present and future in a rapid-fire format with 7 guests. Can your shop hold up as the industry and technology change? Do you have any plans to improve or change your business based on recent trends? My panel discusses some key strategies and how they face these opportunities and challenges.

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New Leadership Team at ASCCA [RR 699]

New Leadership Team at ASCCA [RR 699]

At AAPEX 2021 I caught up with the new Leadership team at ASCCA the Automotive Service Councils of California. I’ve known so many industry leaders who make ASCCA a great organization. I have the incoming and the outgoing president to talk about the future and a wide perspective on the power and value of association membership. Remember great things happen when we work together and my panel of ASCCA members is here to encourage you to get involved.

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“I Stopped Micromanaging” Becki McGinnis [AW 082]

“I Stopped Micromanaging” Becki McGinnis [AW 082]

Guest host and shop tour with Becki McGinnis as she discusses why “letting go” is essential if you want your business to grow. Your employees take care of your customers and as an owner, you take care of your employees. It’s time to allow your employees to do the job they were hired to do.

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AAPEX 2021 Service Award Winners [RR 697]

AAPEX 2021 Service Award Winners [RR 697]

I had the privilege to speak with the AAPEX 2021 service award winners while at AAPEX. Be a fly on the wall as they discuss what it was like to receive the call that they were award winners and what it means to them. They were selected based on the guidelines of the nomination process and the final voting and filtering from industry professionals. Congrats again to Matt Fanslow, Eric and Jaime Carlson and Brittany Schindler, your awards are well deserved.

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Life Happens, How Do You Handle It? – Maryann Croce [AW 080]

Life Happens, How Do You Handle It? – Maryann Croce [AW 080]

Guest Host and Shop Tour with Maryann Croce from Croce Transmissions in Norwich, CN also coach and consultant at Small Biz Vantage.com Not only will we have a virtual tour of Croce Transmissions but speak to the challenges when ‘Life Happens’ and doesn’t go as planned. The question: ‘How Do You Handle it?”

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CEO Margaret Palango Takes the Lead [RR 692]

CEO Margaret Palango Takes the Lead [RR 692]

I’m so honored to be speaking with the new CEO of Auto Shop Solutions, Margaret Palango. In this episode, Margaret shares how she went from a stay-at-home mom to her newly appointed position as CEO. You have to create opportunities for yourself and go for what you want. Her new role will encourage more women to join our industry. Listen and be inspired and strive to grow your confidence so you can reach your goals, take big leaps and make a difference.

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Scheduling Work Flow [THA 248]

Scheduling Work Flow [THA 248]

We are living in the “new normal.” For anyone who wants things to go back the way they were pre-pandemic, you’ll be waiting a long time. Professionals everywhere are feeling the impact of shipping delays, short staff, and pricing. Our industry is no exception and efficient workflow has never been more critical. Clear communication and expectations between employees and customers is step one. In this episode, my panel shares their own experiences with scheduling workflow. Listen for some smart ideas start implementing small changes in your business that will have a lasting impact.

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“Give Me 10” Internship Program – Sue Dickson [RR 689]

“Give Me 10” Internship Program [RR 689]

Did you know donating 10 hours a week of your time can make a difference in a student’s life? In this episode, Sue Dickson explains a simple internship program coined “Give me 10.” 10 hours a week divided into 5 days. We all can spare that time, especially when it can blossom into a new technician in our industry. It sets an example for your community, their parents, and your business culture. Don’t assume that someone else will do it. You must act. Call or stop by your local high school. Sue explains the how and why.

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From Shadowing to Apprentice Graduate – Bridgette Johnson [RR 688]

From Shadowing to Apprentice Graduate [RR 688]

We hear over and over again that high school students happen to stumble upon a shadowing field trip in school and realize the automotive industry has endless career opportunities for them. This happened with Bridgette Johnson, when are we going to start spreading the word to our local schools instead of sitting on the sidelines?

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Anxiety Disorders at Work [THA 246]

Anxiety Disorders at Work [THA 246]

Anxiety: we all know it and we all experience it. If you’re tuning into this episode you’re probably hoping to find a quick fix to handle anxiety. My panel does cover best practices when you’re in an anxious state, but they also dive deeper into what causes anxiety in the first place. The majority of the time it is self-induced. It’s time to open your mind and view anxiety from a different perspective.

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Creating Lifetime Customers – Brittany Schindler [RR 684]

Creating Lifetime Customers [RR 684]

Establishing a connection with your customers and being able to keep them coming back is always a challenge for the automotive industry. How do you build loyalty and ensure customers are educated properly? In this episode, Brittany Schindler answers that question with easy-to-follow steps her service advisors implement every day, including a lifetime warranty for customers. Keep listening and brainstorm what you could change in your business.

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Amazing Women in Automotive [RR 681]

Amazing Women in Automotive [RR 681]

Did you know only 2% of our automotive industry is female? Staffing shortages has never been more critical than now. Are we missing a huge opportunity to get women involved? And for the 2% that are involved, what are we doing to retain them? Amazing Women in Automotive is the answer. It’s a safe space for women to support women in the industry with weekly round table discussions.

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The Courage to Make Tough Decisions [THA 243]

The Courage to Make Tough Decisions [THA 243]

Making a difficult, tough decision can be one of the hardest things to face. Ever toil with, when is it the right time? Are you making the right choice? Can you push through it? Well in this episode my panel of courageous women shares their own examples of pulling the trigger on a tough decision. Their stories will inspire you and maybe even give you the push you were looking for.

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Job Expectations: Boomers vs Millennials [RR 676]

Job Expectations: Boomers vs Millennials [RR 676]

Boomers and millennials could not be more different if they tried. We’ve all heard the stereotype for both generations and miscommunication and frustration often bubble to the surface in any work environment. Instead of criticizing different generations than our own, isn’t it time we pause and start understanding each other? In this episode, Bill Haas is the boomer and Sara Fraser is the millennial. They are also a father-daughter team that works together. Listen to both perspectives and find out how both generations can actually work together harmoniously.

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Social Media 101: Lead Gen, IOS Changes, Boosting [RR 674]

Social Media 101: Lead Gen, IOS Changes, Boosting [RR 674]

Are you a do-it-yourselfer when it comes to handling your own marketing campaign for the business? Where do you start? What’s the best way to target your audience? How do you set up ads for Facebook that are going to really work? It can become frustrating very fast and so many people end up throwing in the towel. In this episode, Christina Modesti from Mode Marketing Agency outlines simple steps to point you on the right track. As she explains, “you don’t win or lose in marketing and advertising, you win or learn.” Keep in mind that Cristina’s husband owns a shop so she does have a great perspective.

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Rena Rennebohm and Carl Hutchinson [AW 068]

Rena Rennebohm and Carl Hutchinson [AW 068]

Guest host, Rena Rennebohm, CEO Empowered Advisor and Virtual shop tour with Carl Hutchinson from Complete Automotive, Springfield, MO. The Automotive Trivia Challenge: What year were the first electric door lock and adjusted side mirror introduced respectively?

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Dealer Technicians Build Shop Partnership [RR 667]

Dealer Technicians Build Shop Partnership [RR 667]

Six years ago, two technicians at a dealership decided to start their own business. Jorge and Jason dove headfirst into business together with some major learning curves during the journey.

Like so many green owners, (by green I mean new and inexperienced in running a business) they thought they had all the answers and didn’t need outside help. Sound familiar? Find out how that changed and why it was a major turning point for them. remarkableresults.biz/e667

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Social Media Marketing to Technicians – Kim and Brian Walker [RR 665]

Social Media Marketing to Technicians [RR 665]

We all know there is a technician shortage of qualified technicians and we agree that the best are already employed. If your marketing strategies are only meant to attract more customers, you might be missing a key opportunity.

Marketing for technicians to join your team is just as important. Kim and Brian Walker from Shop Marketing Pros offer free advice for making your shop stand out and possibly attract a new technician to your business. remarkableresults.biz/e665

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Unstoppable with Amy and Kelly Michel [RR 663]

Unstoppable with Amy and Kelly Michel [RR 663]

How did two musicians turn into two automotive repair owners? What is their secret to both managing the business and staying ahead of the curve in this industry? What family members did they hire and who is lined up to eventually take over the business? All these questions and more are answered in this episode.

Amy and Kelly Michel’s husband and wife chemistry is hard to miss, we had fun and I guarantee you will ‘learn just one new thing.’ And isn’t that what it’s all about. remarkableresults.biz/e663

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