Job Expectations: Boomers vs Millennials [RR 676]
Boomers and millennials could not be more different if they tried. We’ve all heard the stereotype for both generations and miscommunication and frustration often bubble to the surface in any work environment. Instead of criticizing different generations than our own, isn’t it time we pause and start understanding each other? In this episode, Bill Haas is the boomer and Sara Fraser is the millennial. They are also a father-daughter team that works together. Listen to both perspectives and find out how both generations can actually work together harmoniously.
remarkableresults.biz/e676Listen and view episode notes
Social Media 101: Lead Gen, IOS Changes, Boosting [RR 674]
Are you a do-it-yourselfer when it comes to handling your own marketing campaign for the business? Where do you start? What’s the best way to target your audience? How do you set up ads for Facebook that are going to really work? It can become frustrating very fast and so many people end up throwing in the towel. In this episode, Christina Modesti from Mode Marketing Agency outlines simple steps to point you on the right track. As she explains, “you don’t win or lose in marketing and advertising, you win or learn.” Keep in mind that Cristina’s husband owns a shop so she does have a great perspective.
remarkableresults.biz/e674Listen and view episode notes
Rena Rennebohm and Carl Hutchinson [AW 068]
Guest host, Rena Rennebohm, CEO Empowered Advisor and Virtual shop tour with Carl Hutchinson from Complete Automotive, Springfield, MO. The Automotive Trivia Challenge: What year were the first electric door lock and adjusted side mirror introduced respectively?Listen and view episode notes
Steve Finzel and Sara & Chad Kooiman [AW 067]
Guest host, Steve Finzel, Finzel’s Mastertech, Terre Haute, IN and the virtual shop tour with Sara and Chad Kooiman, Ultimate Auto, Sioux Falls, SD. Trivia Challenge: What year did the first “Soccer Mom” minivan debut?Listen and view episode notes
Dealer Technicians Build Shop Partnership [RR 667]
Six years ago, two technicians at a dealership decided to start their own business. Jorge and Jason dove headfirst into business together with some major learning curves during the journey.
Like so many green owners, (by green I mean new and inexperienced in running a business) they thought they had all the answers and didn’t need outside help. Sound familiar? Find out how that changed and why it was a major turning point for them. remarkableresults.biz/e667Listen and view episode notes
Social Media Marketing to Technicians [RR 665]
We all know there is a technician shortage of qualified technicians and we agree that the best are already employed. If your marketing strategies are only meant to attract more customers, you might be missing a key opportunity.
Marketing for technicians to join your team is just as important. Kim and Brian Walker from Shop Marketing Pros offer free advice for making your shop stand out and possibly attract a new technician to your business. remarkableresults.biz/e665Listen and view episode notes
Unstoppable with Amy and Kelly Michel [RR 663]
How did two musicians turn into two automotive repair owners? What is their secret to both managing the business and staying ahead of the curve in this industry? What family members did they hire and who is lined up to eventually take over the business? All these questions and more are answered in this episode.
Amy and Kelly Michel’s husband and wife chemistry is hard to miss, we had fun and I guarantee you will ‘learn just one new thing.’ And isn’t that what it’s all about. remarkableresults.biz/e663Listen and view episode notes
How Strong Are Your Community Heart Strings? [RR 658]
Helping your local community is always on your “to-do” list as a business owner but how many of us are really taking action? How do you get started? How do you budget donations? In this episode, Dena Ganje explains the importance of community support and why you sometimes can’t put a dollar amount on helping others better their lives.
If your shop isn’t involved in the community, then there’s no better time than now to make a difference. So many top shops make community one of their passions. If you are not, it is time to start. Use this podcast episode to catapult you to be a strong philanthropist. remarkableresults.biz/e658Listen and view episode notes
What My Dad Taught Me with Emily Chung [RR 652]
To those of you that have grown up in this industry, what are your most vivid memories? Was it helping change oil on the car, washing cars, or learning how to drive a standard? Whatever the task was, it is probably ingrained in your memory. Parents have a huge impact on our lives and Emily Chung shares how her father, who owns a national wholesale auto parts business, shaped hers.
https://remarkableresults.biz/e652Listen and view episode notes
Hitting Rock Bottom and Climbing out [RR 650]
The hardest part about moving forward is sometimes going backward. Moving out of your comfort zone and embracing change can be a struggle for all of us to do. In this episode, Jeff and Donna Hazeltine share an emotional story that happened just 8 months ago. They had hit rock bottom with their business after losing long-term employees and felt like things couldn’t get any worse.
They had help from their fellow shop owner Troy Vaninetti. Discover how they climbed out and now have a completely different business culture.Listen and view episode notes
Make Price Irrelevant [THA 228]
Everyone strives to implement good customer service. But what about creating an exceptional customer experience?
Being friendly and helpful to customers while repairing their vehicles correctly is plain old expected. In a restaurant or hotel or anyplace for that matter, what is going to push you to remember the experience? Have you asked your customers if you are meeting their expectations? In this episode find out how to elevate your business and culture.Listen and view episode notes
I’m with Sr. VP of Communications at ASE, Trish Serratore and we discuss some why and how to jump on board with Service Professionals Month. This is a very short listen and we toss up some ideas on how to build momentum inside your community, but more important to thank your people who have invested in their ASE Certifications. There is still time to embrace and support ASE Service Professionals Month.Listen and view episode notes
Partnership Agreements with Charlene Parlett [RR 642]
Do you remember when you started your business with your wife or friend as your partner? The upside was blue skies and the horizon was never-ending.
No one plans for partnerships to crumble or marriages ending or an unforeseen death to occur. But what happens when it does? Do you have legal documents in place? No matter what stage you are in owning a business, it is a necessity to plan for the unexpected now, rather than later when emotions and tensions are high. In this episode, Charlene Parlett shares her personal experience with business and marriage so others can avoid the same path.
Find the key talking points for this episode at remarkableresults.biz/e642
My Biggest Mistakes [THA 223]
In this episode, my panel discusses some of their biggest mistakes they’ve overcome as shop owners. We all wish we could go back in time and fix mistakes from ever happening, but unfortunately, there is no crystal ball for life. Instead, it’s important to reflect and turn it into a learning curve for ourselves and others. Take this opportunity to listen to this giving and transparent episode to perhaps avoid making the same mistakes in your business. Learn from these moments of truth.
The key talking points for this episode reside at remarkableresults.biz/a223Listen and view episode notes
Interesting New Technology with Chris Cloutier [RR 638]
If you love new technology you’re in for a treat! Chris Cloutier discusses the rapid changes in technology and what that means for our industry. If you’re not a fan of new technology, then consider this your opportunity to learn a slice of the future and get on board before it steamrolls you.
New technology is going to happen no matter what, it’s just a question of accepting it and adapting it to your world. The key talking points for this episode reside at remarakableresults.biz/e638Listen and view episode notes
Learn Customer Communication Styles: DISC with Emily Chung [RR 636]
As automotive service professionals, it’s our job to educate our customers and clients. But did you ever stop to think about your approach? What is the best way to efficiently communicate with each individual (client) based on how they like to receive information? In this episode with Emily Chung, from AutoNiche, we discuss how and why it is important to code your customer and train your employees.
The key talking points for this episode reside at remarkableresults.biz/e636Listen and view episode notes
In honor of March’s Women History Month, I assembled a panel of lady shop owners to discuss the women’s role in the aftermarket. The ladies brought some wide-ranging perspectives and I loved the trajectory of this discussion. No matter your position or gender in our beloved aftermarket give this episode your due. The ladies were on fire.Listen and view episode notes
Millennials A to Z Part 2 – Sara Fraser [RR 620]
Sara from Haas Performance Consulting will cover a large swath of millennials’ behaviors as it relates to being a customer or a team member in your business. Understanding this important and powerful generation will allow you to embrace them to the fullest. You may have millennial children, customers, nieces, and nephews, you may be one — Millennials account for a third of the workforce and you need to know their tendencies as it relates to relationships in the workplace and as customers.
The key talking points for this episode with Sara Fraser reside at remarkablersults.biz/e620.Listen and view episode notes
ASE Update: Approaching 50 Years of Certification Excellence [RR 619]
As a listener, I know how much you care about ASE and the value it brings to your people, your quality, and your commitment to excellence.
Did you know that ASE will be 50 years old next year? I’ve done episodes on ASE yet it is time to get an important update from ASE Sr. Vice President Communications, Trish Serratore.
She will cover what is happening with ASE now and into the future. We talk ADAS, the ASE renewal app, and the future related to remote proctoring and recertification tests at home.
The key talking points reside at remarkablersults.biz/e619.Listen and view episode notes
Retirement Plans and Profit Sharing Insights
We are talking about retirement plans. If you asked your people if they had a retirement account or even a decent nest egg you will most likely get a blank stare or a no answer.
You just discovered an important benefit you can provide your people. Sure you’ve got to have the profits in the company to start up a program like this, but there are many creative ways to start a 401K and/or profit-sharing program.
First off we are not giving any advice or are even qualified to give advice. This is an open discussion among your peers to get your thoughts started, or even to educate you on this potential employee benefit. You need to contact a certified financial planner, your accountant, and possibly an attorney if you get serious about creating another benefit that keeps your team working for you.
Invest in this episode even if you don’t have a glimmer about providing a retirement saving discipline for your people. You may not be ready today, but the information in this episode will give you ideas and insights if ever you consider doing this.
My guests today are Greg Skolnik from Motor Works in Rockville, MD, and Sabrina Gatewood from King Amaco. As shop owners, they both have a perspective and opinion on retirement plans for your people.
This episode’s key talking points are already done for you. Find them at remarkableresults.biz/a211. Let’s talk about it.Listen and view episode notes
THA 209 Building Deep Ties to the Community
Do you agree that paying it forward and creating a lasting rapport with your own community goes a long way?
Being involved in your community is more important than you know. When you support from the heart never expect to get something back. Our episode today tackles and explains exactly why connections and network within your community is essential as well as it is necessary.
Part of branding your business includes your support of the community. I’m with Jennifer Filzen from Rock Star Marketing and Author of the new book “The Give To Get Principle: How Relationships & Reciprocity Build Raving Fans”, Carl Hutchinson from Complete Automotive, Springfield, MO, Patrick Dolder of PALS Ocala Auto Repair, Ocala, FL, and Sue Morsching, Elysian Auto Service, Elysian, MN. You can learn a lot from this community-engaged panel.
This episode’s key talking points are already done for you. They reside on the show notes page at remarkableresults.biz/a209.Listen and view episode notes
The Give to Get Principle: How Relationships & Reciprocity Build Raving Fans [RR 610]
We are happy to introduce Jennifer Filzen’s Fifth book which is out now on Amazon. The Book “The Give to Get Principle: How Relationships & Reciprocity Build Raving Fans” is a book that you can use as a tool to give back to the industry and to your community. If you are not involved enough in your community, you should be. Let this episode push you into paying it forward.
Jennifer CEO of Rock Star Marketing, a digital marketing agency, will help you discover these three important principles you need in your life. Your Why, Your Superpower, and Your Attitude. If you only work on these three, you will improve.
The incredibly successful businesses in our industry are extremely community-minded and involved. Use this episode as inspiration to take your community to the next level.
The key talking points reside at remarkablersults.biz/e610Listen and view episode notes
Career Upgrade: Service Manager to Shop Owner at 29 Years Old [RR 608]
In keeping with my goal to interview new shop owners and the upcoming youth of our industry. Here is an incredible story.
Our episode today a succession story from a non-family internal candidate. A trusted service manager who hasn’t even purchased her first home.
Welcome, Colleen Yarger. She trained in the hotel industry for more than 10 years and has risen through the ranks as a service manager. Amazing that this 29-year-old has taken steps to become a shop owner. Despite her young age, she doesn’t lack the talent and has been guided by former owner Mark Goldsmith who has been a great supporter of the RR podcast.
This episode shows what is possible and how Colleen seized many opportunities she had presented to her starting with my friend Maylon Newton, then with Ryan Tunison. Lots of great inspiration to see what can be possible when you capitalize on every situation presented.
The key talking points reside at remarkablersults.biz/e608Listen and view episode notes
Women in Auto Care Awards 2020 [RR 604]
This episode honors the 2020 Women in Auto Care Awards. There are 3 prestigious awards presented annually, namely; Auto Care Woman of the Year, Female Shop Owner of the Year, and Auto Care Woman of Excellence. The awards are presented to a Women in Auto Care member who has provided recent outstanding contributions to the auto care industry.
I welcome Auto Care Woman of the Year, Lauren Beaulieu, Vice President, Professional Marketing, Advance Auto Parts, The Female Shop Owner of the Year Kim Auernheimer, owner and Business Manager, Cool Springs Automotive, Brentwood, TN and the Auto Care Woman of Excellence, Danielle Sonnefeld, Vice President, Business Development, N.A. Williams
The key talking points for this episode reside at remarkablersults.biz/e604
The Women In Auto Care organization is very dedicated to the advancement, education and empowerment of women within the auto care industry, especially their commitment to educational scholarships. Please listen for details on the unrivaled nurturing they make in scholarships and continuing education.
You can find my panels previous episodes, their bios and the key talking points for this episode at remarkablersults.biz/e604Listen and view episode notes
Millennials in High Gear with Sara Fraser Part 1 [RR 603]
Our topic today centers around millennial customers and employees. With me is Sara Fraser. Sara has been a favorite on the show and lives what she teaches as she is a millennial. Each generation has its traits and you must adjust your business to accommodate the millennial customer and employee.
Sara is with Haas Performance Consulting and teaches the millennial story. We look at the millennial customer needs/wants and the same for the millennial employee. This is part one of a two-part millennial series with Sara
You can find Sara’s other episodes and the key talking points for this episode at remarkablersults.biz/e603Listen and view episode notes