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Female Impact: Getting Through [RR 549]

Ashley McCabe – McCabe’s Automotive Specialist, University Place, WA.  In 2015, Ashley took over her father’s decades-old automotive business. She might not have known much about cars when she started, but she sure did know about customers. Ashley started at the front counter, and her father said he could tell that she understood customer service and…

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Carrie Lynn Rodenberg and Kim Walker on Social Media [RR 530]

Carrie-Lynn Rodenberg, the owner of Turnkey Marketing, founded her boutique marketing firm after moving from New York where she was in charge of the direct response marketing for a 10 BILLION dollar company (Emblem Health).  She went on to be the Director of Marketing and won the 2nd place Infusionsoft Ultimate Marketer Of The Year Award. Carrie-Lynn…

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What Needs to be in Your Marketing Plan Right Now [RR 524]

Dori Eppstein is the Founder and President of Amazing Women in Automotive and is an Automotive Coach/Consultant for ESi. She grew up in Southern California and started off in the auto repair industry handling the marketing for her brother’s first shop. She learned more about the business challenges auto repair shop owners face through working…

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Kelly Moore – Enticing our Youth to have a Career in the Aftermarket [RR 518]

Kelly Moore Dr. Kelly Thumm Moore has over 20 years of experience in the career-focused higher education industry. She currently serves at Campus President for Lincoln College of Technology – Denver, a career-focused college offering certificate and degree programs in the automotive and skilled trades fields. Her previous experience includes presidencies for Westwood College and Career Colleges…

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Impact Award Winners 2019 [RR 502]

Ashlee Arnold, Vice President, Arnold Oil Company of Austin, has quickly become an influential figure in the aftermarket industry at large and within her own company by persistently showing remarkable leadership and cementing its placement on the esteemed “Aftermarket Business Top 25 Auto Chain” listing several years in a row. Arnold serves on the Federated…

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RR 494: Women In Auto Care 2019 Honorees

 The winners of the 2019 Women of the Year Awards are: Auto Care Woman of the Year: Jennifer Maher, Chief Executive Officer, TechForce Foundation and America’s Automotive Trust Auto Care Woman of Excellence: Cindy Frasca, Chief Operating Officer, Kukui Female Shop Owner of the Year: Jamie Carlson, Owner, Ervine’s Auto Repair and Grand Rapids Hybrid…

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RR 483 – Managing On-Line Reviews – Kim Walker and Mitch Meier

RR 483 – Kim Walker and Mitch Meier – The Importance of Managing On-Line Reviews

Everyone hates to get a negative review. But the worst thing you do is to ignore them or lash back at them.

My panel does an excellent job of putting reviews into perspective and how to deal with them. With me is Kim Walker from Shop Marketing Pros and Mitch Meier from Broadly bring an impressive dialogue on the importance of how we handle reviews.

As aftermarket pros, we always want five-star reviews, but life happens and we get the occasional 1, 2, 3, or 4-star review. What do we do, how do we follow up and what does the consumer think when they see anything less than a five. We look deep into review management.

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RR 479: Sara Fraser – Important Millennial Buying Habits and Tendencies

RR 479: Sara Fraser – Millennial Buying Habits and Tendencies

Millennials have become the largest generation recorded. So it is with a meticulous and careful analysis that we need to understand what do millennial customers want when it comes to vehicle service and repair. We need to adjust!

Sara Fraser is a millennial with over 15 years of retail management experience. To bring her customer service, marketing, and business knowledge to the automotive industry she has recently joined the team at Haas Performance Consulting.

She shares how millennials demand a level of service, convenience and digital finesse from whoever services their vehicles. Millennial customers can’t live without their smartphone, share great experiences, want fast communications, know how to post reviews and share on social media, and like at Amazon what things quick and fast. How do you adapt?

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RR 456: Jennifer Grady ESQ – Harassment Training Required by Law

Jennifer Grady ESQ – Harassment Training Required by Law

Jennifer A. Grady, Esq. is the founder of the law firm The Grady Firm, P.C. Ms. Grady is an attorney, corporate trainer, and international speaker. She founded the firm in 2012 with a passion for helping business owners, entrepreneurs, and their families achieve the American Dream of freedom, opportunity, self-sufficiency, and success.

Are you aware that the lion share of small businesses must have required harassment training for their employees? In this episode, you have a chance to be personally updated on harassment training and the change in the law that requires training if you have 5 or more employees.

This episode helps you understand the serious issues of sexual harassment in the workplace. Never discount the fact that your business is resistant to a harassment claim. We rarely talk about this topic and it is time.

Learn how you can improve your position or understand what you need to do to implement strong policy in your company so you can minimize your exposure and also be compliant to the letter of the law.

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RR 443: Jill Trotta – Survey Results – The Best and Worst Metro Cities for Car Repair

Jill Trotta Best and Worst Metro Cities for Car Repair Survey

My guest is Jill Trotta. She is the Vice President for Industry Advocacy and Sales at RepairPal. We talked about the surveys that pointed out which metro cities are best for car repair. This is based on factors like average repair order, road quality, average labor rate among others.

The survey talked about the statistics and information about car repair. You will learn the best and the worst cities for repairs according to the survey. The survey also pointed out which cities are most affected by the technician shortage.

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FTR 048: Amy Mattinat – Our Technicians Are Car Doctors

Our Technicians Are Car Doctors

Amy Mattinat delivers her impassioned perspective on the value and benefits of ASE. It may be time for you to understand why you support ASE and if you don’t, to understand why you must. If there was ever a time to embrace ASE it is now. The high tech world of the automotive creates the need for highly trained technicians and through ASE certification allows us to differentiate ourselves and improve our image.

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