Are You Hiring or Just Filling a Position? The Truth About Automotive Recruitment [THA 410]
Partnering with a recruiter isn’t just about filling a position—it’s about building a team that drives your business forward.
In this episode, Kelly Cavanaugh, VP of Recruiting at Promotive, Brian Burris, Account Manager at Promotive, and Matt Fanslow, Shop Manager and Diagnostician at Riverside Automotive, share expert insights on attracting and retaining top talent in the automotive industry. Gain valuable perspectives from both a recruitment company and the shop level, offering a well-rounded view on hiring strategies, retention, and building successful teams.
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The Invisible Paycheck: Retention Strategies Beyond Pay [THA 403]
Recorded at the 2024 ASTA Expo, explore key strategies for hiring, compensating, and retaining skilled technicians in the automotive industry. This episode highlights the significance of comprehensive benefits beyond pay.
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The Greatest Shift in Automotive Careers: Embracing Education and Technology [RR 991]
Tony Molla shares the need for advanced technical skills in today’s automotive careers. The discussion underscores the importance of engaging parents and students, reshaping perceptions of automotive careers, and encouraging industry professionals to actively participate in local educational initiatives to inspire the next generation.
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Strategies for Addressing the Technician Shortage [FTR 103]
Brad Updegraff discusses the pressing shortage of skilled technicians in the automotive industry. Brad shares strategies for training and developing technicians, and the importance of creating strong relationships with local schools. Additionally, he emphasizes the significance of flexible compensation plans and support for aspiring technicians.
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“Start Thinking About The Industry First, and You Second.” [FTR 102]
In this episode of For the Record, Maylan Newton tackles the pressing issue of the technician shortage in the automotive industry. Maylan emphasizes the importance of proactive involvement from shop owners and industry representatives in engaging with educational institutions and students. He highlights the need for better representation at vocational events and the necessity of running businesses that attract and retain skilled technicians. Maylan urges the industry to work together to create an inviting career path for the next generation.
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Essential Skill Trades Revolution: Beyond the Degree [RR 985]
“I Went to Yale Law School and Trade School Because American Prosperity Depends on Both Lawyers and Tradespeople.” Darnell Epps
Darnell Epps, a Yale Law School graduate and CEO of Thurgood Industries, and Andy Bizub, owner of Midwest Performance Cars, discuss the importance of skilled trades and the need to promote alternative career paths. Darnell shares his inspiring journey from a challenging upbringing to success, emphasizing the value of vocational schools and education. Andy highlights the urgent demand for skilled workers in the automotive industry. Together, they advocate for greater collaboration between industry, education, and families to bridge the skills gap and create fulfilling career opportunities.
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The Talent Pipeline: How to Find and Retain Top Technicians [THA 392]
Joelle Pollak and Lisa Coyle, co-founders of Promotive, discuss the intricacies of technician recruitment, including red flags in resumes, the importance of cultural fit, and their process of finding and vetting candidates. They also discuss the significance of career growth, compensation models, and how shops can retain talent by adapting to modern workforce needs. Learn about innovative recruiting strategies, crucial interview tips, and the importance of providing a supportive work environment to keep talent within the automotive industry.
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How To Tap Into Government Workforce Development Funds [RR 976]
Explore how to access and utilize government workforce development funds to reimburse training costs and strengthen the workforce. This can significantly ease the financial burden for shop owners looking to create opportunities for personal and professional growth for their employees. This funding can also help offset the costs associated with bringing new employees up to speed. Listeners are encouraged to take action by exploring local workforce development programs, investing in their employees’ training, and fostering a culture of continuous learning within their organizations.
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Actionable Tips for Enhancing Self-Awareness [THA 390]
This episode emphasizes the transformative power of self-awareness and personal growth. Dave Schedin shares his journey of self-discovery, while Krystal Zellmer highlights the importance of challenging belief systems and embracing experiential leadership training. They stress the need for leaders to connect with their teams, align goals, and move beyond their comfort zones.
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Leveraging Technology and Marketing in Recruitment [RR 969]
Dan and Dave Ostrov, co-founders of Whiterail Recruits, discuss recruiting challenges and strategies in the automotive industry. The conversation highlights the use of technology and marketing to address labor shortages, the issue of ghosting, and the importance of building relationships with potential candidates.
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How To Offer The Best Customer Support Without A Quality Team: Spoiler Alert, You Can’t! [RR 950]
Customer service is the backbone of any successful auto repair shop. Tom Petty discusses the critical role of clear, effective communication with customers. And guess what? It all starts with your internal team and company culture.
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Attract, Develop, and Retain Top Automotive Talent [CC 113]
Building the dream team in the automotive industry goes beyond hiring technicians—it’s about creating a culture that fosters growth, respect, and development.
Join our panel of shop owners as they share their experiences and strategies in building an outstanding team. Topics include the significance of culture, passive and active recruiting, development through apprenticeship and training programs, and retention strategies like understanding employees’ goals, compensation, and creating an enjoyable work environment.
Want to learn more? Join Chris Lawson’s ‘Repair Shop Growth Systems Live 2024’ May 31st – June 2nd in Mt. Arlington, NJ. https://www.repairshopgrowthsystems.com/
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So You Think You Want To Open Your Second Location? [THA 377]
Industry shop owners discuss the challenges and strategies of opening and managing a second location. They explore the motivations behind opening additional shops, touching on wealth building, seeking new challenges, and planning for retirement. Carl Hutchinson emphasizes the importance of providing a growth path and career opportunities to attract and train the next generation of industry professionals. The conversation highlights the complexities of scaling a business and the need for strong leadership, financial planning, and a commitment to developing talent within the industry.
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The Rise of the Mechanical and Technology Specialist [RR 935]
Carm Capriotto discusses the importance of establishing a new language standard for automotive repair professionals. He focuses on the need for clear, consistent job titles that reflect what we do for the consumer. It will help bring a necessary professional view of auto repair specialists.
Listen and view episode notesTechnician Attraction Blueprint [RR 921]
Chris Lawson discusses the Technician Attraction Blueprint, a strategy for automotive shops to attract and retain technicians by focusing on respect, growth, and money. Lawson’s blueprint, derived from extensive industry questions, helps shop owners self-assess and troubleshoot hiring issues.
If you’re ready to transform your shop into a magnet for top talent and create an environment where technicians thrive, then you won’t want to miss this!
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Driving Change: Women’s Influence in the Automotive World [THA 361]
Nichole Bennecoff and Tenise Chapman are steering the automotive conversation toward new horizons. We’re shifting gears to talk about the power of female presence in the industry, from technicians to service advisors, and the impact it has on businesses and customers alike. Nichole shares her success in creating a team dynamic that’s as inclusive as it is efficient. She’s proving that leadership knows no gender, and her approach is magnetizing more women to the field. Tenise drives home the importance of visibility. She’s out there in a rural setting, changing the landscape and inspiring the youth to dream of a career in automotive with Camp Drive, a two-day camp for kids ages 12-15.
We also touch on the art of customer service, crafting spaces that make everyone feel welcome, and the quest to bring more female technicians into the fold.
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AAPEX’S Commitment to Student Mentorship [THA 360]
Recorded Live at AAPEX 2023, industry mentors and students worked together to service, repair and donate a 2013 Ford Edge to a Veteren. The students share their experiences and aspirations in the industry, from welding to diagnostics. It was also a heartwarming experience to have the recipient of the donated vehicle, Savannah, present in the studio with us. Let’s continue to have a positive impact on the industry and inspire more support for young people to join.
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Why CRM is Vital to Automotive Shop Success [THA 359]
Our panel discusses the importance of Customer Relationship Management (CRM) in the success of auto repair shops. They highlight CRM’s role in client retention, communication, and building trusted relationships. The discussion also covers the significance of integrating CRM with shop management systems and the potential for automation and reminders based on customer data. The panelists stress the importance of the first 100 days in the customer journey, the need for consistent touchpoints, and personalized communication.
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Give Me 10 Update: Collaboration with Education [AW 186]
“Give Me 10 Mission: To provide a work-based learning model that any industry can utilize to bridge the skills gap. Combining classroom instruction with on the job work based learning opportunities. This program integrates the classroom with employers to create an introduction to a career path of the student’s choice.
The program simplifies the relationship between an industry lead business and vocational education that can lead into a career path. We ask for no money. Our “ask” is for your time. Time to integrate a student into your business to create a career fit. It starts with 10 hours and can grow into a new employee. Can you “Give Me Ten?”
Sue Dixon, the creator of the “Give Me Ten” program, discusses the importance of collaboration between the automotive industry and education. The “Give Me Ten” program, which exposes students to the automotive industry and helps them explore potential career paths, is highlighted. The discussion also covers the need for updated curriculums, industry involvement, and the success of the “Give Me Ten” program in providing work-based learning experiences.
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Insights Into AAPEX 2023: Right to Repair and Magic Johnson [RR 899]
Recorded Live at AAPEX 2023, Bill Hanvey and Paul McCarthy give insights into Right to Repair, what it takes to put on a massive show encompassing 2,600 exhibitors, and 46,000 buyers, and a recap of Magic Johnson’s engaging keynote. In a recent study, by 2035 there could be a 54% decline in market share due to repair restrictions, translating to $92 Billion lost by the independent aftermarket. This issue is not just about the industry, but also about the consumers who rely on affordable and accessible auto services.
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Overcoming the Challenges of Apprenticeship Programs [RR 891]
Jake Sorensen shares his experiences with running an apprentice program at McNeil’s Auto Care. Initially, they were able to find suitable applicants easily, but as time went on, they faced challenges in finding the right candidates. Jake also talked about the practical skills gap he has observed in the younger generation. He shared an anecdote about an apprentice who had never drilled a hole in a wall or hung anything before. Despite this knowledge gap, Jake believes that with the right attitude and willingness to learn, the right apprentices can become great technicians in the future.
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Life Calibration: From Burnout to Balance [THA 348]
Our panel explores the challenges of achieving work-life balance and how it affects busy professionals and entrepreneurs. The key takeaway was the importance of operating with the mindset of wanting employees’ lives to work both inside and outside of the shop. Eddie Lawrence shared his personal story of experiencing a health crisis in 2015, which served as a wake-up call for him. As a business owner, he had been prioritizing his work over his own well-being. This realization led him to create ‘Life Calibration,’ a framework to help individuals prioritize and improve different areas of their lives, not just for themselves but also for their teams.
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Hiring Gen Z Mechanics [THA 347]
Carm Capriotto welcomes Sara Fraser and a Gen Z mechanic, Owen Chambers, to discuss his motivations for entering the automotive repair industry. Owen shares his transition from a career in finance to automotive repair, his aspirations within the industry, and the financial consciousness of his generation. The discussion also touches on the cost of entry in the automotive industry, the importance of understanding younger workers’ needs and expectations, and the multitasking habits and attention span of Gen Z. Understanding the motivations, aspirations, and mindset of Gen Z workers is crucial for the future of the automotive industry.
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New Age Employees Require A New Way of Thinking [AW 176]
Pete McNeil discusses the changing needs of employees in the post-COVID workplace, particularly focusing on Gen Z employees. He talks about the importance of providing a positive customer experience and adapting to the preferences and attention span of Gen Z employees. He also discusses the challenges of hiring and retaining Gen Z employees, including the need for benefits, learning opportunities, and potential pay advantages.
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The Roadmap to Success: Work Smarter Not Harder [RR 884]
Dan Taylor discusses various aspects of running a successful automotive repair business. He emphasizes the importance of having a roadmap to success, repackaging information to resonate with different people, utilizing reliable shop management systems, client and employee retention, effective marketing strategies, well-defined processes and procedures, and artificial intelligence in the industry. The episode concludes with a discussion on the importance of making money in the automotive repair industry and the need for a paradigm shift towards maintenance and customer service.
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