Are You Hiring or Just Filling a Position? The Truth About Automotive Recruitment [THA 410]
Partnering with a recruiter isn’t just about filling a position—it’s about building a team that drives your business forward.
In this episode, Kelly Cavanaugh, VP of Recruiting at Promotive, Brian Burris, Account Manager at Promotive, and Matt Fanslow, Shop Manager and Diagnostician at Riverside Automotive, share expert insights on attracting and retaining top talent in the automotive industry. Gain valuable perspectives from both a recruitment company and the shop level, offering a well-rounded view on hiring strategies, retention, and building successful teams.
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The Real Horsepower Behind Automotive Influencers [THA 408]
Who are the innovative influencers of the automotive industry—the unsung heroes behind the tools and technology Technicians/Technology Specialists rely on every day?
“Most of the industry doesn’t realize that a large portion of technology used every single day came from a very small group of people that nobody knows.”
“They’re not the ones you see online. They’re not the ones that have Instagram or TikTok or anything like that. They’d rather figure the car out or how something works.”
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From Military Discipline to Automotive Leadership [RR 1005]
Recorded at the 2024 ASTA Expo, Carm Capriotto introduces Ryan Ragan, the newly appointed executive director of the Automotive Service and Tire Alliance (ASTA). The discussion dives into Ryan’s diverse background in non-profits, biomedical fields, healthcare, and international trade associations. Ryan shares his observations on the automotive industry’s challenges, particularly technician turnover, and outlines his plans to enhance training programs and engage younger generations. Emphasizing the importance of face-to-face interactions and community outreach, Ryan aims to foster a strong, supportive network within the ASTA organization.
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Securing the Future: Insights from NASTF [RR 994]
Recorded at the 2024 Automotive Aftermarket Retailers of Ontario (AARO) Business Management and Lindertech Training Trade Show, Carm sits down with Donny to explore his pivotal role at NASTF and his experiences working with automakers like Tesla. Donny shares behind-the-scenes insights on NASTF’s technician support initiatives, their impressive membership growth, and the innovative solutions they’re implementing to support automotive technicians.
We dive into Donny’s personal journey, his passion for the automotive industry, and the critical role of good business management in ensuring the success of repair shops.
“The National Automotive Service Task Force (NASTF) is a 501 C6 not-for-profit organization established in 2000 by Automakers and the independent aftermarket to identify and resolve gaps in Service information, Tool Information, and Training.”
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Strategies for Addressing the Technician Shortage [FTR 103]
Brad Updegraff discusses the pressing shortage of skilled technicians in the automotive industry. Brad shares strategies for training and developing technicians, and the importance of creating strong relationships with local schools. Additionally, he emphasizes the significance of flexible compensation plans and support for aspiring technicians.
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Automotive Trends: Let Go of Outdated Practices and Embrace Innovation [THA 394]
Dive into the latest trends in the automotive industry, including capital allocation, AI integration, customer service evolution, and challenges with parts availability. Featuring industry thought leaders Jason Stretch, Scott Brown, Chris Jones, and Seth Thorsen, this discussion covers how shops can navigate financial hurdles, embrace new technologies, and enhance their customer experience.
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The Talent Pipeline: How to Find and Retain Top Technicians [THA 392]
Joelle Pollak and Lisa Coyle, co-founders of Promotive, discuss the intricacies of technician recruitment, including red flags in resumes, the importance of cultural fit, and their process of finding and vetting candidates. They also discuss the significance of career growth, compensation models, and how shops can retain talent by adapting to modern workforce needs. Learn about innovative recruiting strategies, crucial interview tips, and the importance of providing a supportive work environment to keep talent within the automotive industry.
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Level Up Your Automotive Training with Gamification [RR 973]
“Research has shown that people forget 90% of what they “learn” in 30 days unless it’s reinforced. But reinforcement isn’t enough. Today’s Class training uses forced recall, a method that creates pathways in a learner’s brain, helping them retain information more effectively.”
David Boyes, from Today’s Class, discusses how daily gamification on Today’s Class’ app can enhance engagement and learning through individual and team-based competitions, rewards points, and prizes. “It’s microdosing of training. It’s a set of daily questions on a daily basis.”
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Leveraging Technology and Marketing in Recruitment [RR 969]
Dan and Dave Ostrov, co-founders of Whiterail Recruits, discuss recruiting challenges and strategies in the automotive industry. The conversation highlights the use of technology and marketing to address labor shortages, the issue of ghosting, and the importance of building relationships with potential candidates.
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Auto Allies: Forging an Independent Networking Group [THA 382]
The power of unity and shared purpose.
Automotive industry professionals from Buffalo, New York, discuss their independent networking group’s evolution and impact. They emphasize the importance of continuous learning, support, and the benefits of a collective approach to improving their businesses and the industry. The group’s resilience during the COVID-19 pandemic and its commitment to education and community involvement are also highlighted.
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The Impact of Internal Training [RR 954]
Chris Duffy, Production and Training Manager at AutoStream Car Care, discuss the company’s commitment to training and developing their technicians across nine Maryland locations. Duffy highlights the challenges of technician reluctance towards training and the strategies to encourage participation while respecting personal commitments. The conversation also covers the use of training platforms, the significance of certifications, and the fostering of a continuous learning culture within the automotive industry.
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How To Offer The Best Customer Support Without A Quality Team: Spoiler Alert, You Can’t! [RR 950]
Customer service is the backbone of any successful auto repair shop. Tom Petty discusses the critical role of clear, effective communication with customers. And guess what? It all starts with your internal team and company culture.
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Attract, Develop, and Retain Top Automotive Talent [CC 113]
Building the dream team in the automotive industry goes beyond hiring technicians—it’s about creating a culture that fosters growth, respect, and development.
Join our panel of shop owners as they share their experiences and strategies in building an outstanding team. Topics include the significance of culture, passive and active recruiting, development through apprenticeship and training programs, and retention strategies like understanding employees’ goals, compensation, and creating an enjoyable work environment.
Want to learn more? Join Chris Lawson’s ‘Repair Shop Growth Systems Live 2024’ May 31st – June 2nd in Mt. Arlington, NJ. https://www.repairshopgrowthsystems.com/
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Technician Attraction Blueprint [RR 921]
Chris Lawson discusses the Technician Attraction Blueprint, a strategy for automotive shops to attract and retain technicians by focusing on respect, growth, and money. Lawson’s blueprint, derived from extensive industry questions, helps shop owners self-assess and troubleshoot hiring issues.
If you’re ready to transform your shop into a magnet for top talent and create an environment where technicians thrive, then you won’t want to miss this!
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Driving Change: Women’s Influence in the Automotive World [THA 361]
Nichole Bennecoff and Tenise Chapman are steering the automotive conversation toward new horizons. We’re shifting gears to talk about the power of female presence in the industry, from technicians to service advisors, and the impact it has on businesses and customers alike. Nichole shares her success in creating a team dynamic that’s as inclusive as it is efficient. She’s proving that leadership knows no gender, and her approach is magnetizing more women to the field. Tenise drives home the importance of visibility. She’s out there in a rural setting, changing the landscape and inspiring the youth to dream of a career in automotive with Camp Drive, a two-day camp for kids ages 12-15.
We also touch on the art of customer service, crafting spaces that make everyone feel welcome, and the quest to bring more female technicians into the fold.
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Revolutionizing the Automotive Industry: The Rise of Technology Specialists [RR 909]
Carm Capriotto and Matt Fanslow dive into the increasing role of technology in the automotive industry and how it’s revolutionizing the way we approach vehicle repairs and maintenance. They propose the term “Technology Specialist” for automotive technicians, emphasizing the importance of their expertise. This designation not only acknowledges their expertise in handling advanced vehicle technology but also elevates their professional standing. Changing the language and perception of technicians as professionals is crucial for the industry’s growth and success.
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From the Classroom to the Shop – The Future of Automotive Education [AW 187]
Academic chairs Dave Macholz and Vinnie Laverdi, discuss automotive training at the college level. They cover the importance of soft skills in the industry, the role of mentors, and the need for industry professionals to engage with educational institutions. The episode emphasizes the sophistication of the automotive industry, the potential for growth and advancement in automotive careers and the need to incorporate electric vehicle technology into the curriculum.
Listen and view episode notes2023 AAPEX Service Award Winners [RR 905]
Recorded Live at AAPEX 2023, Service Award Winners Roy Foster, Michael Miller, and Greg Damon discuss their experiences in the automotive industry, the importance of continuous learning, and the benefits of mentorship programs. The conversation also touches on the challenges facing the industry and the importance of community involvement, training, and changing consumer perceptions.
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Insights Into AAPEX 2023: Right to Repair and Magic Johnson [RR 899]
Recorded Live at AAPEX 2023, Bill Hanvey and Paul McCarthy give insights into Right to Repair, what it takes to put on a massive show encompassing 2,600 exhibitors, and 46,000 buyers, and a recap of Magic Johnson’s engaging keynote. In a recent study, by 2035 there could be a 54% decline in market share due to repair restrictions, translating to $92 Billion lost by the independent aftermarket. This issue is not just about the industry, but also about the consumers who rely on affordable and accessible auto services.
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Doubling Down On Diagnostics [RR 898]
Recorded Live at ASTE 2023, twin brothers Mario and Martin Rojas and their employer Jason Athanas, discuss their work in the automotive industry, the importance of continuous training and staying updated on technology, and their unique business model. Mario also talks about his YouTube channel ‘Super Mario Diagnostics, which is used for training and customer engagement.
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Unlocking Higher Levels of Learning [896]
Recorded Live at ASTE 2023, Jim Cokonis kicks off the conversation with a mention of the late Anthony Williams and his innovative concept of “the Sage on the Stage” in training and education. This approach emphasizes the importance of learners discovering knowledge on their own, rather than being passive recipients of information. Jim also discusses his role as the Executive Director of the Auto Talent Co-Op led by John Gustafson in California, a non-profit organization aimed to solve the talent gap and technician shortage in the industry.
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Scanner Danner: The Next Chapter [RR 892]
A Journey of Collaboration, Family, and Philanthropy
Recorded Live at ASTE 2023, Kristin and Paul Danner discuss the next chapter of Scanner Danner: the birth of their nonprofit organization. Their mission? To help fulfill the needs of others by supporting the automotive community and beyond. As they embark on this new chapter as soon to be empty nesters, they’re choosing a path of service and giving back. They also discuss the challenges within their marriage during the rise of ‘Scanner Danner’ and Paul’s perspective on elevating shop owners as an industry movement.
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Overcoming the Challenges of Apprenticeship Programs [RR 891]
Jake Sorensen shares his experiences with running an apprentice program at McNeil’s Auto Care. Initially, they were able to find suitable applicants easily, but as time went on, they faced challenges in finding the right candidates. Jake also talked about the practical skills gap he has observed in the younger generation. He shared an anecdote about an apprentice who had never drilled a hole in a wall or hung anything before. Despite this knowledge gap, Jake believes that with the right attitude and willingness to learn, the right apprentices can become great technicians in the future.
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Hiring Gen Z Mechanics [THA 347]
Carm Capriotto welcomes Sara Fraser and a Gen Z mechanic, Owen Chambers, to discuss his motivations for entering the automotive repair industry. Owen shares his transition from a career in finance to automotive repair, his aspirations within the industry, and the financial consciousness of his generation. The discussion also touches on the cost of entry in the automotive industry, the importance of understanding younger workers’ needs and expectations, and the multitasking habits and attention span of Gen Z. Understanding the motivations, aspirations, and mindset of Gen Z workers is crucial for the future of the automotive industry.
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The Art of Onboarding: A Deep Dive Into Employee Training and Development [RR 880]
Murray Voth discusses the importance of teaching and training employees instead of assuming they have common sense or knowledge. He shares personal anecdotes and observations from the automotive industry to highlight the need for employers to nurture a natural curiosity and desire to learn in their employees. He also discusses effective teaching and training methods, the importance of understanding employee strengths and preferences, and the significance of clear expectations and policies during the onboarding process.
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