On Record with Lauren Fix as she discusses the used car market and the importance of car maintenance.
Price, price, price…our lives seem tied to it. And when it comes to customers, sometimes the price is the only question they feel they can ask. Instead of chalking them up as ‘price shoppers,’ are you using it as an opportunity to build a relationship and educate them on the value of your services? Many struggle with this. My panel discusses ways to make price irrelevant. Stay tuned and shift your perspective on price.
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How often are you checking on the overall health of your business with your team members involved? Are you identifying and working on the strengths, weaknesses, opportunities, and threats, known as SWOT? How do you start a SWOT analysis? What are the benefits? How do you find your blindspots? Does knowing your SWOT give you a competitive advantage? My panel takes a deep dive into the value of SWOT and shares their own experiences.
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There’s nothing like hitting the record button and letting Bob Heipp, Matt Fanslow and Scot Mana have a wide open discussion about the automotive industry. What does it take to really fix cars? Are we doing a good job explaining it to our customers? How do other industries compare to ours? Should we really be using the term ‘diagnosing’ when what we are doing is performing tests and analyzing? My panel continues to advance the aftermarket, with great talk that will make you think.
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Going against a tide is never easy, but if you don’t start, you will be left behind. Ever thought of an EV charging station at your shop? There are a bunch of things to consider. Listen firsthand from shop owners that have an EV charging station at their locations. Find out why they did it, especially knowing it wouldn’t be a revenue builder today. Gain insight and knowledge to keep you current on EV charging station considerations.
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