FTR 009: Jody DeVere – Biases In The Automotive Industry Toward Women

Jody DeVere, CEO of Ask works with automotive retail locations to become Certified Female Friendly, learning how to create a culture and experience that attracts and retains loyal women customers. Jody DeVere is an internationally recognized speaker, trainer, often quoted industry pundit and spokesperson for the automotive industry on the women’s market.

She has been featured by the New York Times, NPR, Wall Street Journal, CNN, Fox Business, Forbes Women, Oprah Magazine and Parenting Magazine to name a few. As CEO of, Jody DeVere provides automotive education to women consumers and an interactive online Certified Female Friendly® certification training program for automotive retailers on how to attract, sell, retain and market to women.

Jody DeVere Previous Episodes HERE.

Talking Points:

  • Certified Female Friendly program for automotive retailers to learn how to communicate with women.
  • She co-founded a women in automotive conference.
  • Only 26% of all employees in all roles including manufacturing are women.
  • Jody support all women organization in the automotive industry.
  • Our industry has a malaise for women.
  • We need to overcome some of the behaviors that will make women feel more welcome.
  • We have certain biases toward women that Jody speaks to.
  • Good information on gender parity in organizations along with the right type of conversations going on.
  • It also prevents lawsuits from an employment perspective.
  • Open more dialogue so we all have a better understanding of women’s role in our industry.
  • Women make up a huge portion of the decisions that are made for vehicle repair and automotive purchases.

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The views and opinions expressed are those of my guest and do not necessarily reflect the views and opinions of the author, sponsors, associates or affiliates of LSTN MEDIA LLC

About the author, Carm Capriotto, AAP

Carm is the founder and host of the Remarkable Results Radio Podcast and the pioneer of automotive aftermarket podcasts. Carm calls on his years of experience in the aftermarket to bring engaging stories from his guests.

Listen to raw, unfiltered, honest, and sincere stories that include insights, trends, best practices, and expertise. Each interview brings an opportunity to learn one new thing through the stories of personal achievement. Many podcast guests tell their story of transformation from working in their business to working on it.

As host of over 1,000 episodes, Carm uses his enthusiasm and passion for the aftermarket especially the service sector to take his listeners on a journey showcasing successful service professionals’ paths to Remarkable Results. He also enjoys interviews with aftermarket industry thought leaders who bring their industry perspectives to his listener.

Follow the podcast on your favorite podcast listening app and always listen to learn just one thing!