FTR 012: Cecil Bullard on Undervalued Labor Rates

Cecil Bullard is President of the Institute for Automotive Business Excellence. He is a trainer and business coach in the automotive aftermarket working closely with service professionals. See links below.

Key Talking Points

  • You must see your value and not be afraid to charge the labor rate that will make you a profit.
  • You must have self-worth to feel right about what you charge for your time, knowledge and expertise.
  • Cecil believes that there is a high degree of people working in the industry that have ADHD and Dyslexia because they were pushed into the automotive field by their high school advisors.
  • Many were told that they were not smart so many lack self-esteem and are afraid to charge what they are worth.
  • Many shops do not understand how their business works financially because they were great techs. Therefore
  • We are grossly undercharging for what we do and that leads to issues within our industry.
    • Tech shortage.
      • We must hire smarter and mentor them
      • We don’t pay enough.
      • We must provide benefits like health, dental and retirement among others.  
  • The core of the problem; we worry about the guy down the street’s labor rate and not your own.

  • Previous episodes featuring or mentioning Cecil, click HERE.
  • Institute for Automotive Business Excellence website.
  • Leave me an honest review on iTunes. Your ratings and reviews really help and I read each one of them.
  • Email Carm HERE.
  • A special thanks to Cecil Bullard for sharing his passion – For The Record.

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The views and opinions expressed are those of my guest and do not necessarily reflect the views and opinions of the author, sponsors, associates or affiliates of LSTN MEDIA LLC

About the author, Carm Capriotto, AAP

Carm is the founder and host of the Remarkable Results Radio Podcast and the pioneer of automotive aftermarket podcasts. Carm calls on his years of experience in the aftermarket to bring engaging stories from his guests.

Listen to raw, unfiltered, honest, and sincere stories that include insights, trends, best practices, and expertise. Each interview brings an opportunity to learn one new thing through the stories of personal achievement. Many podcast guests tell their story of transformation from working in their business to working on it.

As host of over 1,000 episodes, Carm uses his enthusiasm and passion for the aftermarket especially the service sector to take his listeners on a journey showcasing successful service professionals’ paths to Remarkable Results. He also enjoys interviews with aftermarket industry thought leaders who bring their industry perspectives to his listener.

Follow the podcast on your favorite podcast listening app and always listen to learn just one thing!