FTR 060: Jeff Rudnick – Are Cooperatives in Our Future

Jeff has been involved in the Automotive Industry since 1993. He spent 9 years as a Manufacturer’s Representative selling Automotive Parts and Accessories to clients in the Pacific Northwest. During that time, he worked directly with dozens of Manufacturers and Importers of Parts and Accessories to find distribution across all levels of the Automotive Industry.

Jeff founded The Rudnick Group in 2002 calling directly on Automotive Repair Facilities to serve their marketing needs. Initially, The Rudnick Group focused on Reminder Mailers utilizing CustomerLink’s services; this relationship continued until CustomerLink sold to Intuit. Quickly, The Rudnick Group added Brand Development, Website Design and Management, Web Marketing Services and a comprehensive Direct Mail offering. The Rudnick Group became Pit Crew Marketing in 2006 when eWardMe Auto Shop Rewards was launched.

Jeff is an avid skier, backpacker, mountain biker and traveler. Jeff’s home base is currently The Big Island of Hawaii just outside Hilo.

Key Talking Points

• Disruptors and challenges going on right now
• Shop owner s do not know of the opportunity they have
• Shop owners are not harnessing their buying power or intellectual property
• We need to be lean and mean and manage our costs
• Why don’t things get less expensive when there is an economy of scale
• When you grow branches is the industry getting economy of scale on subscriptions
• Own your brand and control your own marketing

• A special thanks to Jeff Rudnick for his contribution to the aftermarket.
• Books mentioned in the content library HERE
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