Plan For Slow Times [THA 275]
The aftermarket is blazing busy. We may think that boomtown will continue without an end in sight. But what are your ‘slow day action plans?’ Some who have not been doing things ‘right’ are feeling the ebb and flow of typical cycle times, holidays, back to school, vacations, weather, and travel. Let this episode help you re-think how you prop up your business. Stop stopping.
Watch the Episode on YouTube
Kim Walker, Shop Marketing Pros, Listen to Kim’s other episodes HERE.
Aaron Woods, X-tra Mile Auto Care, Stillwater, OK. Listen to Aaron’s previous episodes HERE
Clint White, Service Advisor Coach & Shop Consultant with CWI and currently holds multiple ASE certifications. Listen to Clint’s previous episodes HERE
Key Talking Points
- Staying ahead of the curve. What we do today, is what we have tomorrow.
- An effective SDAP (Slow Day Action Plan) isn’t something you pull out of a drawer or your SOP binder on days when the phone isn’t ringing and there are no cars in the bays.
- The most important slow-day tool is already in your toolbox. You just need to know how to use it- be proactive, not reactive. Shop management platforms (tracking and analytics), CRM programs (managing the analytics), brand awareness, appointment reminders
- Tire pressure checks- touchpoint opportunity
- Service advisors- create urgency and can maintain urgency through booking future appointments. Customers will match your urgency.
- Strengthen your relationship with customers
- How involved are you with your community?
- “Stop Stopping”
- “If you’re not growing, you’re dying”
- Assessment- how do you look from an outside perspective? Reviews? Social media presence? Website? Financial scrub of dollars going out?
- Social posts: new equipment, ‘unboxing’ which attracts new customers and technicians
- Actively participate in Follow-up and Marketing- when are you reaching out after the sale? 3 Days? 30 Days? How are you reaching out after the sale? It is critical that we honor our customer’s PMOC (preferred method of contact)
Connect with the Podcast
Check out today’s partners:
More Time. More Profit. Shop-Ware Shop Management getshopware.com
See how Broadly can help YOU grow your auto shop. getbroadly.com/chat
About the author, Carm Capriotto, AAP
Carm is the founder and host of the Remarkable Results Radio Podcast and the pioneer of automotive aftermarket podcasts. Carm calls on his years of experience in the aftermarket to bring engaging stories from his guests.
Listen to raw, unfiltered, honest, and sincere stories that include insights, trends, best practices, and expertise. Each interview brings an opportunity to learn one new thing through the stories of personal achievement. Many podcast guests tell their story of transformation from working in their business to working on it.
As host of over 1,000 episodes, Carm uses his enthusiasm and passion for the aftermarket especially the service sector to take his listeners on a journey showcasing successful service professionals’ paths to Remarkable Results. He also enjoys interviews with aftermarket industry thought leaders who bring their industry perspectives to his listener.
Follow the podcast on your favorite podcast listening app and always listen to learn just one thing!